Website marketing planning is a must before online
Source: Shangpin China |
Type: website encyclopedia |
Time: March 29, 2013
Today, the Internet is very developed, and online entrepreneurship has become a major trend. Now there are many websites and shopping malls, which also reflects the fierce competition of websites. If you want to occupy a place in the fierce competition, you should strive to optimize and update the website, and strive to improve the weight, inclusion, ranking and PR of the website. Here, we will try to improve the weight and ranking of the website, analyze the details and key points that webmasters should pay attention to, and share them in combination with the actual situation of their own websites. Network so developed today, online business is a big trend, now the site, store innumerable, also reflects the site competition is fierce, want to occupy a space for one person in the fierce competition, we should strive to optimize update website, improve website weight, included, rankings and PR. This will improve the weight and website ranking, analyze the webmaster should pay attention to the details, and combined with the actual situation of their own business web site to share.
Website planning
Web Producer
Before building a website, we must make a good plan to subdivide the domain name, space Website production Programs, etc., should be planned in every place. Only in this way can we fight a turnaround in website construction, otherwise we will be eliminated by the network. I used to build a website and bought a website program for more than 1000 yuan. Finally, I found that the program could only be operated by a team, and one person could not be competent, so I gave up the original program. Now we choose the open source forum program, which may be the most appropriate. We must make a good plan construction site, the domain name of the website, the space segment, website production procedure, to every place to plan it, only in this way can we in the construction site to play season-to-season turnaround, otherwise it will be eliminated by the network. A website I before construction, but also spent one thousand yuan to buy the site program, we found that this procedure can only be the team to run effect is good, a person simply impossible, so I gave up the original program. Now the choice is open source forum, perhaps this is the most appropriate.
Layout framework
The layout structure
The layout of the website has a great impact on the weight and collection of the website. Before going online, the website must lay out the front and inside pages of the website. If the layout is not good, it will be recognized by the engine, and the development of the website cannot be discussed. The layout of the website has a great influence on the website weight and included, site in online before must layout good website head cover and inside pages, if the layout is not good can get engine recognition, development site will not be talked about.
Optimize content
The optimized content
The website content may be a headache, but for me, the content is not difficult, and it is more than enough to do high-quality articles. In order to solve your original articles, I will teach you a way. If you are a skincare product, Baidu will search your keywords and display content that is useful for users on Baidu's home page, Generally, it can achieve good results (of course, it should be promoted by the external chain, which will be discussed below). When writing original articles, don't write some updates on the website that are not too relevant. You should do better than lack! Website content may be very annoying, but for me it's content is not difficult, do the high quality of the article is more than sufficient. In order to solve all of the original article, I teach a method to you, if you are to do skin care products, then Baidu search your keyword, display content in baidu home page are helpful for the user, you can put all the articles and summarizes, take the customer as the center, for the user the demand for the purpose of composition, depth of the pseudo original, generally can achieve wonderful collection (of course, promotion, the chain below speak). In writing original article don't write some not too relevant updates on the website, do not to choose at random!
Pure article
Pure article
Pure purification means that we don't need to force the anchor text of a keyword into the article, and more will disgust Baidu, which may be one of the reasons why many websites don't include content. Generally, we do a keyword first, optimize one keyword first, and then optimize another keyword, so that one page maintains one URL link, that is, the home page website. Purification is not necessary for us to anchor text on a keyword and strong to the article, many will let Baidu antipathy, perhaps this is one reason many website content not included, generally we do a keyword optimization, first a reoptimization another keyword, do a page to keep a URL link, also is the home page of the site.
External chain quality and quantity Outside the chain of quality and quantity
Of course, this concept is difficult for novices to realize, but it is also necessary to pay attention to the quantity of the external chain in the early stage of the website. In the later stage of the website, we should pay attention to the quality, so as to stabilize the ranking. Of course, if there are many human resources, the combination of quality and quantity would be great. Of course, this concept for the novice, is very difficult to achieve, but focus on the outside of the chain of the website early is necessary, to the web site later will pay attention to quality, and thus the stability of rankings, of course, human resource is much, the quality and quantity of binding, then that's good.
Exchange friendship
Exchange friendship
After your website is included, the website update and the adherence to the external chain are things we must do every day, and looking for friendship links is also something we must do. A good friendship link is of great benefit to the promotion of ranking and weight. Friendly links are generally exchanged for new snapshots (only websites have the chance to be crawled by search engines), more collections (recognition of the website), and the amount of each other's friendly links (generally more than 30, don't change them, and the weight is transferred less). If your site is a new one, you need to rely on your own contacts. When your site included, update and the chain website insists, is the day we have to do, find the links is what we must do, a good links is a great advantage for the rankings and weight lifting. General exchange links in the new (sites would have the chance to be crawling search engine), included many (on the site's approval), as well as other links quantity (more than 30 do not change, less weight transfer), if you are the new that will depend on your network.
Space domain name
The domain name space
Space stability is better than anything. A good space will save webmasters half the trouble. It is often said that a stable space is the key to the success of a website. I also think so. If you are an enterprise, you'd better choose a domestic one because it is convenient for enterprises to file. It is difficult to record personal websites, especially personal forums. If personal forums can only choose foreign or Hong Kong and Taiwan space, there is no way, so other aspects of website construction can only be discussed after the space is stable. Another is the choice of domain names. It is difficult to find good or short domain names, because short domain names are conducive to the identification of search engines, which can better optimize and obtain rankings. Spatial stability better than anything, good space will let owners save half, often say a stable space is the key to the success of the site, I also think so, if you are the best choice for domestic enterprises, because enterprises for convenience. Personal website for some difficult, especially personal forum is more difficult, if the individual forum can only choose foreign or Hong Kong space, there is no way, so the space of stable, other aspects to talk about the website construction. Another is the choice of the domain name, now the good domain name or short domain name is very difficult to find, because short domain facilitates recognition of search engine, can better optimization and obtain the ranking.
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