Analysis of SEO Optimization Strategy in Website Construction
Source: Shangpin China |
Type: website encyclopedia |
Time: April 17, 2013
With the continuous and rapid development and popularization of network technology, enterprise e-commerce websites are gradually growing in the modern economic market. There are many kinds of information on the Internet. If people want to quickly and accurately find the goods they need on the Internet, they need to use search engines. A search engine based Website construction The new concept of search engine optimization (seo) is becoming integrated into website design and is bound to develop into a new trend. With the development of network technology and the rapid development and popularization of sustainable business sites, enterprises in the modern market economy gradually grow up. The complex, the kind of information on every kind of network, people want to on the network quickly and accurately find the product you need to use the search engine to help. A new concept of adaptability to search engine as the main body of the website construction -- the search engine optimization (SEO) is becoming into the web site design, and will develop into a new trend.
SEO technology in website design
Website design in SEO technology
Today's society has entered the era of information, and search engines are dominating people's information search. The website design is also quietly updating the concept, and gradually changing from the past user oriented to search engine oriented. Therefore, website design constantly adapts to search engines or is friendly to search engines, which is the core concept of website design with search engines as the main body. Obviously, search engines can bring visitors to corporate websites and commercial success. This new concept of website design based on search engine adaptability has been tested by many successful websites to become a new trend. Many website designers have clearly realized that Seo website optimization It is important to bring high-quality traffic to the website, but it is not understood that the best application time of SEO should be when the website is planned. SEO can only be a remedy after a website is completed by a designer who has no "second generation website design thinking". For a website that is structurally suitable for search engines, SEO is relatively inexpensive, and a website with major structural problems may need to be rebuilt. If you really want to start over, you will lose not only money, but also time. The so-called excellent marketing websites are those websites that are most relevant to the keyword matching of the searcher, and will appear in the forefront of the search results. Appearing in the front row of search results means that it is most likely to attract searchers to visit. Today's society has entered the information age, the search engine is in charge of people's information search. Web site design is also quietly with the concept of the update, and from the past to the user oriented gradually shift to the search engine oriented. Therefore, website design constantly adapt to search engine, or to be search engine friendly, is a search engine as the main orientation of website design idea of heart. Obviously, the search engine can give enterprise site visitors, lead to business success. This search engine adaptability for the new concept of web design Bian body, after examination, many successful web site to become a new trend. Many web designers have a clear understanding of the importance of SEO website optimization to bring high-quality flow on the site, but no deeper understanding to SEO the best application time should be in the site planning. After there is no "second generation web design thinking" designer put a completion of the web site to do SEO is the only remedy, structure compared to the search engine website, SEO is relatively low cost, but the structure there is a major problem sites, may need to start all over again. If you really want to go back, lost money, more time. The so-called excellent marketing type site are those for the search of the keywords matching the most relevant sites, will be the forefront of the search results. In the forefront of the search results, means that most likely to attract searchers to access.
2 Search engine optimization principle
Search engine optimization principle
Search engine optimization (seo) is a process of exploring and practicing website making and changing according to the general rules of search engines. This process requires a clear understanding of the operation of search engines, rich observation and experience of the network market, practical experience in website production, and creative innovation. As long as the web page is designed to meet the basic ranking factors of search engines. This is the principle of search engine optimization. It can be understood in this way that the designers of enterprise websites optimize and reorganize the design of website structure and content in accordance with the review principles and arrangement standards of online search engines along with websites, optimize and improve the composition factors of websites and web pages, so that websites can be most fully accepted by online search engines and navigation stations, Maximize the authority of the website on the Internet search engine, so as to occupy the leading position in the optimization of Internet search results and attract more purposeful visitors to the website. Search engine optimization (SEO) is a universal law in a practice site for the search engine to make and change. This process needs to search engine operation to have a clear understanding, observation and experience, rich in network market making on the website of the practical experience, and the need to bring forth the new through the old ideas. As long as the webpage design with search engine rankings are basic factors can be. This is the search engine optimization principle of. Can understand so, enterprise website designer for the network search engine with the principle and arrangement of standard site, optimization in the design of website structure and content, will form factor of website and webpage for optimizing the improvement, so that the website can most adequately network search engine and the navigation station acceptance, engine improvement authority of the site search in the network to maximize, to occupy the forefront position optimization in web search results, attract more, targeted visitors arrive at site.
3 SEO optimization strategy in website design
SEO optimization strategy in Web Design
Search engine optimization in website design is a process of exploration, production and change based on the general rules of website search. In order to get a good position in the rankings, e-commerce websites need to consider search engine algorithms in terms of website content, product positioning and service core, and optimize all factors in place. Design of the website search engine optimization is the universal law of web search, exploration, production process and change. Electronic commerce website to obtain a good position in the rankings, need to all in the website content, product positioning and core services and other aspects to consider search engine algorithm, and each factor are optimized in place.
3.1 Keyword optimization
Keyword optimization
The important search condition for search engines is keyword search, which means that users find the descriptive words or statements entered by the website in the search engine. In website production, the first thing to determine is the core keywords of the website, and then expand phrases around the keywords. The control of keywords in website design is directly related to the visibility of websites to users. The setting of keywords is usually placed in the title, tag, body, etc. of the website, which can be said to be ubiquitous in the process of website construction. The setting and optimization of keywords should pay attention to the following points: First, the setting of keywords should be based on users, from the perspective of users. For example, users query "software design" to obtain enterprise information related to software design. Software design enterprises should add this prominent keyword to the website title or home page during the process of website construction. Secondly, it is necessary to expand and repeatedly arrange the core keywords. For example, in the website design of a software enterprise, not only "software design" is set as the keyword, but also it is fully expanded and arranged on the home page of the website, including "design software", "application software", etc. Finally, the number of keywords in the web page should not be too large. Generally speaking, 3-5 keywords are appropriate, and then describe the set keywords. This arrangement of keywords for search engines appears to have a prominent theme and a clear idea. Search engine search search conditions are important keywords (keyword) search, is refers to the user to find the site enter descriptive word or phrase in the search engine. In the production site, the core keyword must first determine the is web site, and then around keyword expansion. Control key words in web design is directly related to the visibility of the site users. Keyword set is usually placed in the site title, labels, text and so on, can be said everywhere in the website construction process. Setting and optimization keywords should pay attention to the following points: first, the key word set shall be based on the user, looking from the user's point of view, such as user query "software" access to the software design of enterprise information, the software design of enterprises in the process of the construction site, it should be this significant keywords added to the web site the title or the front page. Secondly, to carry out the necessary extensions and permutation with repetition of key words, such as in the website design of a software enterprise, not only set a "software" as key words, will also be fully extended and arranged on the home page of the site, including the "software", "software". Finally, the number should not be too much for the webpage keywords, general keywords in 3-5 is appropriate, and then around the keywords set description. This arrangement of keywords to search engine is a prominent theme, clear conception.
3.2 Page optimization
Page optimization
Page optimization is to optimize the structure, images, modules and other contents of the website under construction. The directory structure of the website is the skeleton of the page, and the optimization of the directory structure is the primary task. The general web page's directory structure is three levels, and the product classification is in the first level directory, so as to improve the weight position of the product, so as to obtain a better ranking in the search. In the view of search engines, it is impossible to interpret pictures, only to recognize words. The product images and theme images on the website should be marked with image information, and the text description of the image should be added, or the keywords of the image content should be directly used for naming, which is an optimization way for search engines to better interpret image information. According to some information released by search engine companies and some SEO experts' research results, search engines prefer static pages, which have higher weight than those with dynamic pages and parametric links. So we try our best to make the website static. According to the actual situation of the website, combined with the pseudo static technology, The home page is statically generated in the background, which improves the weight of the web page, reduces the server load, and enables the server to withstand greater traffic. Page optimization is the structure, module, image on the construction of various content on the site optimization. The directory structure is the skeleton of web page, is the primary task for the optimization of the directory structure. The directory structure of general webpage for three, product classification in a directory, in order to improve the weight status of products, in order to obtain the better ranking in the search. In the search engine's perspective, is unable to read the picture, only able to identify text. Web site product pictures and pictures theme should indicate the picture information, add a picture text description, or with the picture content direct keyword name, is the optimal way to search engine to better understand the picture information. According to some data search engine company issued and some experts SEO the results of this study, webpage search engine like static page, than those with dynamic webpage and with parameters linked with higher weights, as far as possible so we make site static, according to the actual site situation, combined with the pseudo static technology, make the category pages, website of the product page, home page background static generation, thus improving the webpage weights, but also reduces the server load, so that the server can bear larger flow.
3.3 Internal link optimization
Internal link optimization
The ranking of internal links in search engines is also a very important factor. Set up directories and main pages in a prominent position in website navigation, and ensure that each sub page has internal links back to the main page and main page. In addition, the interlinkage between the product classification page and the product terminal page and the establishment of good links between the interactive links are also the scope of internal chain optimization. Reasonable internal links can not only help users to browse the content of the website better, but also attract the attention of search engines. In the process of website construction, important content pages can be linked to other pages for many times, so that search engines can clearly know the key pages of the website, and give this page a higher pr value, which is convenient for users to index. Factors of the internal links in the search engine ranking is also very important, the site navigation in eye-catching location set the directory and the main page, and to ensure that each page has inner link back to the main page and the main page, in addition, the product category pages and product terminal page between chain and chain to establish good interaction the scope chain optimization is also. Internal links reasonable not only can help users better browsing the content of the website, also can cause the attention of the search engine. The site during the construction, the important content page links to many other pages, let search engines know key website page, the page and give higher PR values, the convenience of the user's index.
3.4 External link optimization
External links optimization
External link optimization is a very important link in the construction of business websites. Exchange of links is a simple form of cooperation between websites with certain complementary advantages, that is, set up hyperlinks on their own websites, so that users can find their own websites from the cooperative websites to promote each other. The role of link exchange is mainly manifested in several aspects: obtaining visits, increasing the impression of users when browsing, adding advantages in search engine rankings, and increasing the credibility of visitors through the recommendation of cooperative websites. External links account for a large proportion in the ranking mechanism, and finding effective external links is a must for seo. At the initial stage of website construction, we should do a good job in external link strategies, such as making friendship links with similar websites, logging into major search engines, major directories, etc., and avoid using some mass publishing tools to do some junk external links. External links optimization is a very important link of the construction of e-commerce website. Exchange link has the advantages of simple forms of cooperation between certain complementary advantages of the website, hyperlinks that are in their own site to set up the other websites, so that users can find their own websites from partner sites, to achieve mutual promotion purpose. The role of the exchange links mainly in the following aspects: to gain access to the amount, increase when users browse the impression, to increase the advantage in search engine rankings, to increase the credibility of visitors through cooperative sites. In the early days of the construction site must do the external links strategy, such as links and congener website, on each big search engine, the directory and so on, to avoid the use of mass tools to do some of the garbage outside the chain.
4 Conclusion (end)
Website design, in the era when search engines dominate people's information, is experiencing a new design concept from user oriented to search engine oriented. With the increasing number of enterprise websites and the popularity of search engines, many enterprise websites are pursuing the goal of being included by search engines and getting better rankings, and attracting more users to visit. Website design, search engine dominates people in today's information age, are experiencing a user-oriented turn to search engine oriented new design concept. With the increasing number of enterprise website and search engine popularity, site indexed by search engines and get good rankings, and attract more users to access, is the goal of many enterprises website.
Search engine optimization is a technology proposed for website health. Its main goal is to improve the visibility of the website. Through the reasonable optimization of key factors such as website structure, function, content and links, the enterprise website can achieve the optimal layout. Search engine optimization is a technology website health proposed, the main goal is to improve site visibility, by optimizing the key factor of website structure, function, content, links, make enterprise website to achieve optimal layout.
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
