To enable the website to develop by leaps and bounds, it is necessary to do a good job in the details of website construction
Source: Shangpin China |
Type: website encyclopedia |
Date: June 25, 2013
Today, when the Internet has become an indispensable part of people's lives, the Internet era has come. With the latest statistics, more than 82.5% of registered enterprises have established their own corporate websites. Even small and medium-sized enterprises and micro enterprises are working for the company Website construction Various plans have been made or put into practice. However, the process of enterprise informatization and interconnection is not smooth. It has to be pointed out that although many enterprises have set up their own websites and corporate mailboxes, they can't feel the benefits brought by the Internet at all. Most enterprises do not carry out daily maintenance and update of their websites at all, but only open a few web pages and roughly release a few products, of which the design of the pages is completely crude, And the goods have not changed for a long time. Today, the penetration rate of search engines has exceeded 90%, and there is no way for these websites to search through enterprise names, let alone product or enterprise related keywords. The Internet has become the people life indispensable part of today, the Internet has come of age, with the latest statistics, more than 82.5% of the registered enterprises have set up their own company website. Even the SMEs and micro enterprises are in a variety of planning for the construction site of the company or have been implemented. However, enterprise informatization interconnected process is not everything is going smoothly.'. To illustrate and pointed out that many of the enterprises have set up their own web sites and e-mail, but they did not feel the benefits of the Internet, the majority of enterprises on the website there is no daily maintenance and update, just opened a few webpage, rough released several commodities, including page design is crudely made, but the commodity is also very long time does not change. In the search engine search penetration rate has more than nine today, the retrieval of these sites is simply no way to through the enterprise name, not to mention the product or enterprise relevant keywords.
It has to be said that, in the understanding of many company operators, they also think that enterprise websites are dispensable, there is no need to invest huge energy, and they never think that enterprise websites can bring profits. Their enterprise websites may be launched to adapt to the situation on the surface! This idea and practice not only can not play a corresponding publicity and marketing effect, but more tragically, this practice will drive away potential customers of the product, making customers lose their trust in this enterprise. Let's ask, how good will their products be for an enterprise that can't even take its own website seriously? Having said that, in the understanding of many company managers, they also think enterprise site not essential, there is no need to devote great energy, never think of enterprise website can bring profit, their enterprise website opened is perhaps in order to comply with the situation on the surface! Such ideas and practices not only failed to the publicity and marketing effect, more sad that such practices will be potential customers product away, allowing customers to lose the trust, ask, a own site are not seriously enterprises, their products and how good?
In addition to being unable to be retrieved, many websites have many problems even though they input the website address directly. For example, the website opens very slowly, the page design is rough, and the column setting is unbearable, which makes users completely lose the desire to buy products. In addition to many sites cannot be retrieved, even through the direct input site also has many problems, such as the website open very slowly, page design rough state, the column establishment unbearable, let users lost to buy products of desire.
Neglect 1: randomly selected domain name
Random choice of domain name
In the era of the Internet, domain names are the names and brands of enterprises, equivalent to enterprise trademarks on the Internet. Such an important thing is completely worthless in the eyes of many business operators, who do not choose at all in the process of selection. For example, the first is the choice of the subject and type of domain name. Of course, we all know that the most reasonable domain name should be the name of the enterprise or the brand of the product. If there is no problem, it is better to use the com domain name that is relatively common and easy to remember. Second, the stability of the domain name dns resolution server is extremely important. Every year, the domain name registrar dns resolution server receives a lot of attacks, which leads to the phenomenon that normal resolution cannot be achieved. Therefore, we should carefully understand the qualifications of suppliers, and select some enterprises with good reputation in the industry to register. In the Internet era, name and brand name is the enterprise, the equivalent on the Internet enterprise trademark. So the important thing in the eyes of many corporate managers is completely insignificant, in the selection process completely indiscriminate. Examples of this are, first of all is the domain of the subject and the domain name selection, we all know that the most reasonable domain name should be the name of the enterprise or brand products, of course, if not what is the best use is common and easy to remember the domain com. Two is the stability of the DNS domain name server is extremely important, every year there are registered DNS domain name resolution server by massive attack resulting in unable to parse phenomena, so the qualification of suppliers to conduct a detailed understanding, select some good reputation in the industry of business registration.
Neglect 2: The service host is unqualified
Service host failed
The instability of the server host is a pain that many enterprises and grassroots webmasters can't let go of! This instability will not only affect the content of users' browsing websites, but also be the killer of website optimization. Hosts that always have various problems will bring the optimization of websites into the abyss of death. At the same time, high-quality and safe Marketing website construction The server host will completely improve the friendliness with users, and improve the user experience and search engine friendliness. For example, the improvement of browsing speed makes some people with a fast pace of life not lose interest in continuing browsing, but also increase credibility, which is also a way to reflect strength! So choose the right host instead of always losing your long-term interests to save money! Server instability is a lot of enterprises and grassroots webmaster heart haunting pain! This instability will not only affect the users browse the site, at the same time or site optimization killer. Always the problems host will site optimization into the abyss of death. At the same time, friendly degree marketing type website construction server host quality and safety will be completely improved and user friendly degree, enhance the user experience and search engine. Such as browsing speed makes the personage of a few quick life rhythm not lost to continue browsing interest, but also increase the reliability, a method which is the embodiment of strength! So choose suitable host and should not always to save money loss their long-term interests!
Neglect 3: Completely homogeneous and poorly made pages
Perfectly homogenous crudely made page
The enterprise website is a business card of the enterprise on the Internet. Excellent design will certainly enhance the external image of the enterprise and play a good role in publicity and marketing. Accordingly, the design that has no characteristics at all, is homogeneous and shoddy, will also affect the user's experience. The website should first be able to perfectly reflect the characteristics of the industry, and then it should be able to effectively convey the core values and core concepts of the enterprise to customers. If the website is positioned at the height of marketing and corporate image publicity, then it is necessary to tailor the website design for your own enterprise, because for an enterprise, The website should convey a good experience and feeling to users, not just boring information. The goal of website designers is to attract users at the first sight. Only by successfully retaining the flow of people can it bring real benefits to enterprises. Enterprise website is the enterprise a piece of calling card on Internet, good design will certainly enhance the external image of the enterprise, has the good propaganda marketing objective. Accordingly, no characteristics, homogenization, experience more crudely made design also affect the user's. The site should first to feature the perfect embodiment of industry, then will be able to effectively convey the core value and core business philosophy to customers, if the website localization in the marketing and promotion of enterprise image height, then specifically for their own customized website design is essential, as for an enterprise, web site give a good experience and feeling of users, not just boring information, and from the first glance will attract users stay is web designer goal, only can successfully retain people can bring real benefits.
Negligence IV: The column setting is not enough
The column setting is only just Qiang Qiang
How can a website be a qualified website? There are many ways to judge this, but the general principle is that there is only one, that is, a good website is a good website for users, and a website that users do not approve of is a failure. In terms of column construction, good website columns must be classified clearly, so that users can easily find the content they want to find. Column classification is originally for the convenience of users, and column division is to make users convenient. The column setting of many websites is simply copying the column setting of other websites, which can not reflect the uniqueness of their own websites and the advantages of their own products. Good column settings should be clear at a glance! The situation that the pipa is half hidden is bad in the column setting of the website! How the website is a good website? This has a lot of kinds of judgment method, but the general principle is only one, that is the user that the good website is a good website, users are not recognised websites that don't say is an example of failure. In column construction, good site columns must be a clear classification, allow the user to easily find what they want to find content, column classification is to facilitate the users, and the column should do is to make the user convenient. Many website column is completely copy set another site columns, not simply reflect their own website and the advantage of unique products. Good programs to let people stick out a mile, clearly, as clear as noonday! Arms of Pipa half block face in the section of the web site settings is unacceptable!
Negligence 5: The content setting is completely unorganized
Content no methodicalness
Many websites have done well in other aspects. Both the column settings and the speed of opening are very satisfactory, but users will never visit them after the first visit. The reason lies in the content. Many websites lack regular maintenance. The content on the website is either old news or useless information that has nothing to do with their own enterprises! It gives people a feeling of being a loser. It becomes a vase website in users' minds, and also makes people think that this enterprise is just like an enterprise. The products outside are bright and the products inside are still unknown. Users who can't always update the website will give very poor comments at the first time. At the same time, the website search engine that has not been updated for a long time will not pay too much attention, and it will take a lot of work to find your website. Many other websites have done very well, both settings, or open speed is very satisfying, but when the user after the first scan will never return. The reason lies in the content. Many of the sites lack of regular maintenance, the content of the web site or information, or simply to own enterprise completely useless information, it doesn't matter! Give a foul foul which feeling, become the hearts of users vase website, will make people think this enterprise is like enterprise, outside is bright inside products I do not know in the end is what appearance. Evaluation always website user first time will not be updated to give poor. Web search engines at the same time not update the long-term not betting too much attention, want to find your site must take great pains.
If you have a website, you should have a good website, otherwise it would be better not to have one. No matter what your purpose is, the purpose of building a website is always to show users. Therefore, users' needs are the first criterion for building a website. The moment users enter the website, it can already decide the outcome of your marketing war! The success and failure of these few minutes come from the quality of website construction. Therefore, website construction must not be neglected. We must start from every detail and give full play to the role of the website! Website will have good website, or not. Whether you are for what purpose, the construction site is always to want the user to display, therefore, the demand of the user is the first rule of construction site. When the user enters the website that moment, have been able to determine this marketing war you win! And this success and failure in a few minutes just comes from the website construction quality, therefore, the construction site must not neglect, must start from the details, the site effect come out to play!
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