How to build a marketing website
Source: Shangpin China |
Type: website encyclopedia |
Time: October 21, 2013
There are a lot of Internet websites, but does our website have a marketing function? How to build a marketing website? The Internet has many, but our site is it right? Every web site marketing function have? How to build a marketing type website?
Marketing website A marketing website must have a good search engine performance. One of the prominent features of a marketing website is that it can "self promote", which is highlighted in the marketing website's good search engine performance (usually means that through search engine optimization or SEO website optimization, the website can obtain an ideal natural ranking by searching for relevant keywords on the search engine), Search engine optimization usually involves page structure design, content information organization, internal and external link strategies and other aspects, which is a huge system project and also a key problem to be solved in the construction of marketing websites; In the construction of online marketing websites, search engine optimization is a basic and long-term work, which must be carried out from the early planning stage of the enterprise website, and must run through the enterprise Website construction And later operation process. A remarkable characteristic of marketing type site must be search engine marketing type website good is that it can "self promotion", which highlighted the have good search engine performance in the marketing type site (usually means through search engine optimization or SEO website optimization, make the site in the search engine can search relevant keywords obtained natural ranking ideal), search engine optimization usually involves the page structure design, information organization, internal and external link strategy, which is a huge systematic project, is also a marketing type website construction of key problems need to be solved; in the construction of the network marketing website, search engine optimization work is the basis and long-term work, from the initial planning stages of enterprise website must begin, but must be through the enterprise website construction and post operation process.
Marketing websites must have a good sense of user experience. At the same time, online marketing websites must also have a good sense of user experience, so that potential customers can quickly find products or services of interest, fully understand the details and service characteristics, and establish contact with enterprises through various interactive ways. To marketing type site has a good user experience and network marketing type site must have good sense of user experience, to let potential customers quickly find the interest in the product or service, fully understand the details and service characteristics, establish contact with enterprises through various interactive mode.
Marketing websites must have good details. Execution details determine the performance of websites in search engines, and it is also the basis for obtaining a good user experience. Marketing websites are customer-centric, and every detail must be carefully studied, so as to really improve customer conversion rate. The whole process of the construction and implementation of marketing websites should pay attention to details, so the construction of online marketing websites is to seize every detail, such as: Marketing type site must have good details of the implementation details of the implementation determines the site in the search engine's performance, but also to the base to obtain good user experience, marketing type site is take the customer as the center, the details of each must be batted, fine vulture fine cut, so we can really improve customer conversion rate. The whole process marketing type website construction should pay attention to detail, so that every detail in the construction of the network marketing website, for example:
The front desk generates all html static pages, the whole station adopts DIV+CSS structure layout, the back desk automatically generates website maps in xml format, optimizes important pictures and tags of the whole station, structured website structure and code structure, systematic keyword distribution, clear navigation, reasonable content organization wait. All future generate static HTML pages, the entire station using DIV+CSS structure, the automatic generation of XML lattice type site map, to the station the important pictures and label optimization, structured web structure and code structure, systematic keyword distribution, clear navigation, reasonable content organization... Etc..
Marketing websites must have a complete effect evaluation system. Marketing websites must also have a complete effect evaluation system, which includes traffic statistics, website analysis, advertising analysis and other content. The effect evaluation system will help enterprises understand the indicators and development trends in the process of website operation in a timely manner, and understand the current advertising investment and returns. The effect evaluation system is very important for enterprises to adjust their online marketing strategies and correctly evaluate the input-output ratio of online marketing. Marketing type site must have perfect effect evaluation system of marketing type site must have perfect effect evaluation system, it includes the flow statistics, site analysis, advertising content analysis. Effect evaluation system will help enterprises understand the website operation indicators and the development trend in the process, clear advertising investment and returns the current. Effect evaluation system for the input and output of network marketing strategy, adjust the correct evaluation of enterprise network marketing is very important.
In terms of traffic conversion, for B2B enterprises, the enterprise website can provide online consulting, free phone calls, SMS notifications and other conversion services, while for B2C e-commerce websites, it provides purchase orders, online customer service, electronic maps and other conversion services, and enterprise customers can choose according to their actual needs. In the flow transformation, for the B2B type enterprise, the enterprise website can provide online consultation, free telephone, SMS notification into service, and for B2C e-commerce website, provide the purchase order, online customer service, electronic map and other transformation service, customers can choose according to their actual needs.
Different industries have different characteristics, so we should combine the characteristics of our own network marketing to carry out reasonable website marketing function configuration! Different industries have different characteristics, so we should combine the characteristics of their own network marketing network marketing function of reasonable configuration!
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