What are the core elements of marketing website construction
Source: Shangpin China |
Type: website encyclopedia |
Time: November 18, 2013
Marketing website construction The purpose of the enterprise is to help the enterprise to achieve its business objectives Website construction The goal of. Marketing type website construction purpose is to help enterprises in the enterprise to realize the management goal is the prerequisite to the construction site of the target.
Then the construction of marketing websites must be to meet some aspects of the enterprise's network marketing functions. For example, network promotion can be used as the enterprise website marketing function focusing on customer service, the enterprise website marketing function focusing on sales, and the enterprise website marketing function taking international market development as the initiative. Above, the simple list is to achieve the business objectives of enterprises as the core, so as to realize the value of website marketing through such tools as websites. So the construction of marketing type website is to meet the requirement of certain aspects of network marketing, network promotion for example for client service oriented enterprise website marketing, sales oriented enterprise website marketing function, to the international market development for the active enterprise network marketing function. Above, a simple list of is all in order to achieve the business objectives as the core, in order to realize the website marketing through sites such as the value of the tool.
A successful marketing website must have a good performance of search engines. Another important function of an enterprise website is website promotion, and search engines are the most important channel for Internet users to obtain information at present. If an enterprise website cannot be effectively promoted through search engines, its marketing will be greatly reduced to a certain extent, Therefore, the marketing enterprise website must solve the search engine problem of the enterprise website, which can also be understood as the search engine optimization work. In the marketing enterprise website solution, the search engine optimization work is the foundation and long-term work, from the planning stage of the enterprise website to the strategic planning stage of the enterprise network marketing, And it runs through the whole operation process of the enterprise website. The success of website construction marketing must have good search engine performance, another important function of enterprise website is the website promotion function, and the search engine is the most important information channel Internet users access to, if the enterprise site cannot be effectively promoted through a search engine, then the enterprise web site on a certain extent marketing of greatly reduced, so the search engine marketing type enterprise website must solve the enterprise website, also can be understood as the work of search engine optimization, solve the marketing type enterprise website plan, search engine optimization work for basic and long-term work, from the planning stage of enterprise website and from the strategic planning of enterprise network marketing has been the whole operation process starts, and it runs through the enterprise website.
A successful marketing website must have a good customer experience: Successful marketing type website construction must have good customer experience:
How to improve the customer experience of enterprise websites is an important issue that must be considered by marketing enterprise websites. Potential customer and enterprise website eventually face or any organization and individual are associated with the company's business, how to enhance the enterprise website customer experience is an important issue in marketing type enterprise website must consider.
Customer experience exists everywhere in our current modern marketing. For example, we have to pay attention to customer experience in telemarketing, customer experience in face-to-face marketing, and customer experience in designing enterprise business processes; Customer experience in our present modern marketing exists everywhere in the figure website promotion, such as telephone marketing we have to pay attention to customer experience, in face-to-face marketing we have to pay attention to customer experience, in the design of enterprise business process have to pay attention to customer experience;
Then the enterprise website is a window directly facing the market subject, and more attention should be paid to its customer experience. Customer experience is also a very quantifiable indicator, which is more often the feeling of different audiences. So the enterprise website is a directly facing the market window should pay more attention to the customer experience. The customer experience is a very not quantitative index, the more time is different audience feel.
We generally realize a marketing enterprise website with good customer experience from these aspects: usability (basic standards of the website: speed, security, compatibility, navigation, etc.), website communication (for customization of special user groups, the interaction and communication functions that enterprise websites should have) In terms of website credibility (consistency with traditional information and information in the website, reliability, etc.), ease of dissemination (sharing is a mode with the highest value conversion rate in online marketing) and other aspects, due to space problems, there are special articles on customer experience of marketing enterprise websites, which are also published in the Online Marketing Consultant In the certified curriculum system, there is also a textbook, Marketing Website, which specifically elaborates the planning, construction and management of marketing websites. We generally from these areas to achieve a good customer experience marketing type enterprise website: can be used for ease of use (basic standard: site speed, security, compatibility and navigation), communication site (for special user customization, enterprise website should have the interaction and communication function,), the reliability of the website (and traditional information consistency and station information, trust degree), easy to spread (share value conversion rate is a model of the highest in the marketing of the network) and so on, because of space issues, relevant marketing type enterprise website customer experience has specialized in "network is introduced in this paper, on the other marketing consultant" certification course system is also a textbook "marketing type website" dedicated to the planning, construction, marketing type site management.
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