Shangpin China shares how to improve website traffic
Source: Shangpin China |
Type: website encyclopedia |
Time: November 24, 2013
No matter enterprises or individuals, the websites they create are all hoping to bring more displays and get more customer support Website construction Strict requirements, promotion and optimization. For this problem, the first thing we care about is the traffic of the website. Today, Shangpin China, a marketing website construction company, comes to share with you the necessary points for building a website. Whether it is business or personal, do the site is out of hope to bring more show, get more customer support, then it is necessary to strictly and promotion of a website construction and optimization. For this problem, the first is the site we care about traffic, today marketing type website construction company luxuries China will come and share website essential points.
1、 How to do well in website traffic
How to do web site traffic
1. Control initial flow analysis Analysis of the initial flow rate control
After the website goes online, there will be no traffic at all. The initial promotion of the website strives for inclusion and obtains traffic from keywords. You should know the initial traffic of the website, which also determines the future growth speed and height of the website. To make the website most effective, it is not submitted to the search engine, but the combination of the popularity of the outer chain and the structure of the website itself. The initial flow of user clicks is mainly based on crowd promotion, looking for active groups. But the initial flow is not downstream flow. How to retain your customers should start with the quality of the website itself. After the line on the website, there won't be any flow. Website promotion for the initial collection, get traffic from keyword. To know the website initial flow level, also decide the future site development speed and altitude. Let the site the most effective included, not submitted to the search engine, but combine the popularization and the site outside the chain structure. To obtain the initial flow user clicks in groups to promote, for its active groups, but do not do the initial flow downstream flow, how to retain your customers, but also to start from the site itself quality.
2. Control website basic traffic Web based flow control
After the website goes online, it will bring some "basic traffic" to the website after a period of accumulation. Reflect the deficiencies of the website through traffic observation, and then improve it. At this time, what Baidu Optimization needs to do is to retain these visiting users by more means, so that they can continue to visit twice, three times or even more. If the website cannot control more basic traffic, it is difficult to further break through, because it has never been able to really control the traffic initiative. After the line on the website, the basic flow in a period of time will be brought to the site "part". The flow is observed to reflect the deficiency of the site, and then to improve. At this time we Baidu optimization to do is to keep these visitors to more practices, so that it can continue to two times three times or even several times to visit. If not to the base flow control site more, want to further breakthrough is extremely difficult, because its not always flow control real initiative.
3. Advanced flow promotion analysis Advanced flow analysis
When the website develops to a certain stage, you will find that the traffic can not be greatly improved. At this time, the website has done a very good job in its own field, so it is necessary to upgrade the website. For nothing else, it only controls the absolute traffic for the website itself. You can make these traffic to drive new traffic. When the site developed to a certain stage, you'll find out flow are not very big promotion, this time the site, can say in their own fields has done very well, then, it is necessary to enhance the progressive at the site, not for anything else, just for the website itself control the absolute flow you can make these flow, to bring out the new flow.
2、 Start/foundation of website construction
Website construction started / foundation
1. The website should first position itself and define the target keywords. The website was founded to position themselves, clear target keywords.
2. If the website location is successful, you need to select a domain name that is easy to remember and highly relevant. Website localization success need to pick a good mind and the high correlation domain.
3. After selecting the domain name, you need to select a stable+fast space or server. Domain name choice must choose a stable and fast space or server.
4. With the goal, the domain name is selected, the space is in place, and the website structure needs to be planned. This contains a lot of details. For example, the three labels of the website, the columns of the website, the layout of the website, the distribution of keywords (such as Taobao women's clothing), the distribution of long tail words in articles, the color matching of the website, and so on. With the goal, the domain name selected, space is in place, you also need to plan the site structure. And it contains a lot of details. Such as: three big label site, the section of the web site, the site layout, keyword distribution, distribution in the long term, the website color matching etc..
5. When the website is structured, we will also feel headache for the content, how the website content attracts users, how to retain customers, and so on. (I believe you have figured out the profit point of the website at the beginning of the website, but I won't mention it here) Site structure out, we will feel headache content, website content to attract users, how to retain customers. (in the station initially believe you think good where, in the website profit point not to mention here)
6. Even if we have planned how to attract and retain users, we should also consider how to launch our own website, and then we need to send advertisements to promote it. It is barely a chain. Content to attract users, how to keep the user even planned out, then consider how their stand out, then you need to go to send advertising to promote, barely is to send the chain.
7. How can the content be included by Baidu, and how can the snapshot be updated every day. How content is Baidu included snapshot is updated every day, how can.
8. Many people think it is easier to send out the external chain. It is not just to go to forums, blogs, classifications, Q&A, encyclopedias, libraries and other places to send out the website, but there will also be many problems when it is implemented. At this point, we need a strong team to implement (I don't know whether you have your own opinion after the above brief explanation). If we use a team to operate these, the results can be imagined to be more powerful. What we want to do is to do more and more carefully, so we need to make reasonable allocation, SEO website optimization So it is. Then send the chain a lot of people think is relatively simple, is not to the forum, blog, classification, question answering, encyclopedia, library and other places to send web site, but when executed there will appear a lot of problems. So when it comes to here, is actually need strong team to carry out (do not know after the above explanation, whether you have your views), if a team to operate these, then the result one can imagine is awesome, something to make good all need to do more fine, then we need to reasonable distribution, such as SEO website optimization.
3、 Steps/methods of website construction optimization
Website optimization procedure / method
1. The editor is solely responsible for writing articles, constantly improving the quality and innovation of articles (how attractive, how not boring, whether it is helpful to users, whether users find what they want when they come here, etc.), and updating articles. The editor are responsible for writing, and constantly improve the quality and the innovation degree (how to attract people, how to let a person look not boring, whether has the help to the user, whether he wants to come here to find the other), and update.
2. The external chain specialist has a single focus on the external chain (you can also subdivide here, and think about how to subdivide yourself). The Commissioner of the chain is one of the chain (here can also be used for segmentation, how to subdivide the everyone to think).
3. Excavate more long tail words and consider the long-term development of the website in the later period. Dig more long tail word, consider the long-term development of the site later.
4. The website should reasonably allocate the layout, make everything the most detailed, and divide each sub node, from the URL of each article to the layout of structural keywords of each article. The reasonable distribution of all site layout, do the most detailed division, every node, small to URL and every article of each article structure keywords layout.
5. Innovate, re innovate, actively explore, adhere to the same in the change, innovate ideas in the same, and walk out a new way of work. Creativity, innovation, and actively explore, persisting in changing, remain unchanged, innovative ideas, out of a new road to work.
4、 Precautions for website construction
Website construction matters needing attention
If you simply pursue ranking, this station may not last long. Although we all have an idea: "With ranking, there will be traffic, and with traffic, there will be money." Although that is said, there will be rankings and traffic, but it will be a pity to know if the website collapses. If simply pursue rankings, may the station is not long, although we all have an idea: "the rankings have the flow, the flow of natural earn money." Although the words are to say so, but really has the ranking flow, but the site in a complete mess the pity and cicada.
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