How to make websites in combination with SEO
Source: Shangpin China |
Type: website encyclopedia |
Date: December 2, 2013
enterprise Website construction More or less, there are a lot of optimization problems. What should an enterprise website do? What should it do? How can it be better accepted by search engines. Even if you can't guarantee that you can create original articles every day, you should at least create fake original articles for the second time, so that others will feel that your station is not a garbage station when they enter your station, because it can not only obtain traffic. It may also bring a large number of potential customers. Enterprise website construction is more or less there are many optimization problems, a corporate Web site should do, soft, draw text, the chain, etc. These exactly what to do, what to do in order to better search engine accepted. Even if cannot guarantee that every day the original article, but at least to do false original two article creation, so that others into your station will think you stand not garbage station, because it not only can get traffic. And may bring a large number of potential customers.
I think the website is nothing more than to make the website content meaningful and readable. Now I will analyze how to make the website the best for you. In order to make you more clear and understand vividly, I will take two websites as examples to illustrate how to combine SEO optimization to build a good corporate website. I think the site is nothing more than to the web site content should be meaningful and readability, now I for you to analyze how the site to do the best, in order to make people more clearly and vividly understand, now to the two site as an example, to illustrate how to combine SEO construction of enterprise web site optimization.
First of all, I used the "Taobao Women's Wear" website and“ Marketing website construction ”Website. Before website construction, we should understand the good and bad of the website, and first analyze the two websites. First of all, I use "Taobao ladies" website and "marketing type website construction website that". To understand the site's good and bad site before construction, analysis of the first two sites.
Large amount of website
The web site is included to
The more websites include, of course, it will bring benefits to your ranking. The website included more certainly can bring you good ranking.
First of all, you should understand that the total number of pages of a website and the number of pages included determine the weight of your website in Baidu. It also has something to do with ranking. Check the number of website construction sites included, which is larger than the number of wall advertising sites. After checking all the websites listed on the first page of the search "website construction company", the number of sites included should be large. It can be seen that the number of sites included also determines one of your ranking factors. First of all, we should understand that the number of pages of a web site, the total number of pages and included determines your site in many Baidu weight. Also has a relationship with the ranking. Detection of website construction sites included the number, larger than the wall advertising the site collection of quantity, inquires about the search "website construction company" row on the first page of all the sites, the amount collected if large, visible, included also decided that one of your ranking factors.
Baidu's inclusion rate is linked to the weight, so we might as well change the way. First, improve the weight of the website, and the inclusion will naturally follow. This idea has been confirmed by the author and is very effective. Baidu included rate with weight is linked, can also change a way. To improve website weight, included natural will follow up, this idea has been the author confirmed, very effective.
Rich website content
Website content rich
"Content is king, and the external chain is king". Whether all the content of the website is rich is also a key to optimization. The website content should not only be updated frequently, but more importantly, the website should have information content. You can compare the content of the two websites. "Content is king, the chain for emperor", all the content of the website is rich for optimization is a key content, not only to update, more important is the site information, you can compare two website content.
There are hundreds of news information on the home page of Shangpin China website, and there is almost no news information on the home page of wall advertising website. This is the best comparison. You can see the amount of information from the home page of the website. Luxuries China website home page, there are hundreds of news information, wall advertising website home page almost no news information, the best comparison, we can from the site's home page can be seen in the amount of information.
To add a picture label
Want a picture label plus
For the images on the website, add alt attribute descriptions to the images. Because the search engine is not able to recognize the images at present, the images must be tagged with ALT tags to provide text descriptions for search crawlers who cannot understand the website images. So I add keywords to optimize in the ALT attribute to let search engines know what topics are closely related to the content of this page. The pictures on the website, add the alt attribute for images, factors of engine is not identification ability to the picture, the picture must be coupled with ALT tags, to those who cannot read web image search crawler provides text. So I in the ALT attribute to add keywords to optimize to let search engines know this page content with what topic is closely related to the.
The value of the alt attribute briefly describes the information to be expressed by the image. When the image cannot be displayed, the user can also know the theme to be expressed by the image. It can also let the search engine know that this picture is a picture related to furniture. This description not only conforms to the user experience, but also can achieve the effect of optimizing keywords. It is the best alt attribute description method. The value of the alt attribute to a brief description of the picture to express information, time cannot be displayed in the picture can also let the user know what is this image to express the theme of the. Also can let search engines know that this picture is related to the theme of the picture with the furniture. This description is in accord with the user experience, and can achieve the optimization keywords effect, is the best way to describe the ALT attribute.
The advertising pictures and product pictures on Shangpin China's website are all labeled with ALT; However, all the pictures on the wall advertising website are not labeled ALT, so this optimization method will not be accepted by the search engine. Luxuries China website advertising images, product pictures, are added to the ALT label; and the wall ads on the site all pictures don't do ALT tag, this optimization method can't get the search engine's heart.
Cancel website homepage animation
Cancel the web page animation
It's really attractive to make an animation on the homepage of the website. In fact, many users don't like the animation on the homepage very much. In addition to the time-consuming waiting, most of the animations can't find the information users need, so this effect is not conducive to optimizing ranking. Website home page to do animation is very attractive, in fact, many users are not very like the animation, in addition to the time to wait, and most of the animation are unable to find the user needs to find information, so the effect is not conducive to ranking optimization.
There are few animations on Shangpin's Chinese website; The animation space on the wall advertising website is very large, especially the home page is displayed in the form of animation. It also said that the search crawler does not have the function of recognizing pictures, and the same search crawler can not recognize the text and pictures in the animation. Therefore, the home page is a key point, and can not be occupied by all animations. It should consider the needs of users, and the search engine is also the user experience. Luxuries China website animation rarely; wall advertising website animation space is very big, especially the home is to the form of animation display, the above said the search crawler does not have the image recognition function, the same search crawler is not able to text and image recognition in the animation so, home is a focus, not be animation all occupy, to consider the needs of users, the search engine user experience.
Website editing criteria
Website editor standard
For website editing, the w3 standard is used, and the page layout uses DIV+CSS to layout website pages. About the website editor, use W3 standard, using DIV+CSS page layout to the layout of web pages.
Shangpin China uses the w3 standard and uses DIV+CSS for page layout; Wall advertising websites do not use w3 standards and DIV+CSS to layout pages. Luxuries Chinese is using the W3 standard, the layout of the page is used in DIV+CSS to the layout of the page; the wall ads on the site did not use the W3 standard, and DIV+CSS to layout pages to do.
Alexa World Ranking
Alexa world ranking
Alexa is a website dedicated to publishing website world rankings. The calculation of Alexa website ranking is based on the daily average number of website users and the number of pages visited per capita (proportional to the product of the number of people and the number of pages per capita), and the geometric average of the two is used for ranking. Alexa is a special release site world ranking website. Calculation of Alexa website ranking, is the site daily average per capita use number, visit the page number (proportional to the product of average per capita and the number of pages) as the foundation, ranking the two's geometrical average.
It is especially useful when talking about website traffic, regional ranking and promotion with customers. Shangpin China World Ranking: 277568 World ranking of wall advertising: 6022271
It is tested that the ranking of Shangpin China is much higher than that of wall advertising, and many webmasters will pay more attention to this value, because the Alexa ranking has reference value before there is a better ranking method. Test Luxuries Chinese rankings than the wall advertising ranking to many, many webmaster will pay more attention to this value, because before ranking method for lack of a better, Alexa ranking or a reference value.
In order to optimize a website correctly and achieve the effect of optimizing ranking, the above eight points must be achieved. The PR value of the website must be increased, the number of entries must be increased, the information news should be written well, the keyword density should be written, the image should be added with alt attribute, the image should be controlled, the animation should be slimmed down, and the website editing standards should be achieved. To optimize a website to optimize ranking effect, to achieve the above eight points, must improve website PR value, included the number to increase, news, write the keyword density, pictures and alt attribute, the picture should control, animation to lose weight, do website editing standards.
There are always big and small problems in the process of SEO. Unfortunately, the problem is not so easy to find and solve. So we must correct the details of the website one by one, and believe that the website will move forward. The website can be optimized on the first page in one month, and this effect is indeed very obvious and effective.
Always occurs in the SEO process greatly small problem. Unfortunately, the problem is not so easy to be found and solved. So we must from the details of the local site in one of the correct, believe that the site will move closer. A month in the first page of the site can be optimized, the effect is very obvious and effective.
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