Differences between marketing websites and traditional websites
Source: Shangpin China |
Type: website encyclopedia |
Time: December 25, 2013
1、 What is a marketing website?
The concept of website construction, which has emerged in the past two years, is a website construction that takes marketing as the starting point and aims to improve the conversion rate of customers. Website construction is more consistent with user experience. Conforming to the retrieval standards of search engines.
II, Marketing website construction What are the characteristics of?
1. Comply with the collection standard of the retrieval engine, and increase the exposure in the retrieval engine 2. Better user experience and enhanced interaction with users 3. Lay a solid foundation for network marketing, save network promotion costs, 4. It is convenient for enterprises to update content at any time for better display
3、 Case analysis of marketing websites
Why do you want to be a marketing website? Because there is no place to update the original website, the website content will be qualitatively successful after the website is created successfully, not to mention changing the content, even there is no keyword that is conducive to optimization now. For example, if I want to buy women's shoes, then I search for Shenyang women's shoes. If you are in the top of Baidu, your exposure rate will be higher than the last few pages, This is the current website exposure. If you don't have a good website to respond to the exposure, you won't win more customers.
4、 Use the case of marketing websites as the main component of marketing websites
The main three elements of the website are titles and keywords, which describe three aspects. Taking the above website as an example, the keywords set up by his website are a little small and not well set up, so he can only collect information from the Huangshanghuang - the shortage of soy sauce and bittern to their homes. The search scope is really limited. Then compared with the keywords of the previous one, the title speed is very comprehensive. When you search for smoked sauce to join, it must be Mrs. Li's smoked sauce. What about the bright side? It is estimated that it will be in the back row. This is the function of keywords. What is a marketing website is a website with marketing as its goal. If the keywords are set, it will be beneficial to marketing.
Shangpin China Website construction company It is a diversified network company integrating the construction of marketing websites, online marketing promotion, and online marketing planning outsourcing. The company's employees have been engaged in online marketing for many years, and have a thorough understanding of the network operation mode. At present, the company is also vigorously carrying out training for old classes, providing online marketing training for bosses in all walks of life, and helping bosses to clear the obstacles, Identify the direction.
What's the difference between marketing websites and ordinary websites? We can analyze it from the following three aspects:
Difference 1: Design pays more attention to user experience
Ordinary publicity and display websites also need to pay attention to user experience, but marketing websites pay more attention to user experience. Many companies believe that they are launching online marketing when they spend money to buy keyword ads and put them on search engines, and then set up a template. In fact, of course not. For example, in order to pursue the brilliant website design, we can make great use of FLASH animation, pictures and Jquery special effects on the website. But marketing websites can't do that. Why? Because marketing websites must take into account the user's feelings of waiting. Imagine that if a website customer waits for a long time and does not open it, is there patience to continue waiting? The shorter a customer stays on the website, the less likely his or her marketing success will be. www.fly810.com
Difference 2: Fully consider search ranking
If you have seen the statistical data of Shangpin China and the development trend of the Internet and search engine in recent years, you may not hesitate to carry out online marketing. At the very least, they will immediately contact Pilotage Technology to build a marketing website, and then purchase keyword ads on Baidu or Google for promotion. Since the website construction is marketing oriented, we must find ways to let customers know about the website, because there must be some potential users to support it, so that online marketing can be successfully carried out. The natural ranking of search engines is an ideal and economical marketing method. It is said that it is economical because as long as the website is well done and reasonably updated and maintained every day, it can steadily improve the website traffic. It is ideal because the traffic of search engines has accounted for more than 80% of all traffic of websites. So since website construction is marketing oriented, we must fully consider the ranking of search engines.
Difference 3: Stimulate the purchase desire of users
The website can be opened quickly, and the user experience is also good. The second step of marketing website construction is to find ways to stimulate the purchase desire of users. In fact, this is also the category of user experience, but it goes beyond the category of user experience. Because the user experience can be as long as customers feel good after browsing the website, but marketing websites are different, not only to make users feel good, but also to find ways to transform this good feeling. First, can you quickly find the contact information when the user feels very good and wants to buy? Second, when users are hesitating, are there ways for us to stimulate users' desire to purchase and facilitate the final transaction through website design or highly provocative website text? These are two problems that must be considered in the construction of marketing websites.
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