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What are the characteristics of marketing enterprise websites

Source: Shangpin China | Type: website encyclopedia | Date: December 26, 2013
Shangpin China Website Construction Company: The key to whether the enterprise website can help enterprises make money is whether the enterprise website can play a good role in online marketing. Therefore, it is very important to design the enterprise website from the perspective of online marketing. But at present, most corporate websites are designed purely from the perspective of aesthetics, which is at most an image display website, and Marketing website construction The difference is a little far. The enterprise website designed completely from the perspective of network marketing in the early stage of website construction can become a marketing enterprise website and achieve the purpose of marketing.

What characteristics should a marketing enterprise website have?
What are the characteristics of marketing enterprise websites

1. The website design fully complies with the search engine optimization rules

Search engine optimization ranking is one of the most important means of website promotion. All marketing enterprise websites should first comply with the rules of search engine optimization, which are mainly shown in the following aspects:

1. The foreground generates all html static pages or pseudo static pages

2. The product page generates a high weight directory structure

3. Each page can have title and meta tags

4. The hyperlink architecture is direct and very reasonable

If an enterprise website is not designed from the perspective of search engine optimization rules, it needs to spend a lot of money to invite a professional search engine optimization company or studio to conduct Website optimization 。 It will waste a lot of time and money, so it is better for enterprise websites to be designed directly from the perspective of search engines.

2. The design shall conform to humanized operation

The website is not a work of art. It must not be designed indistinctly, so that customers can easily see it. It must be designed clearly and easily for users to browse. It can be mainly shown in the following aspects:

1. Web pages open fast! Do not use pure flash on the page, and do not use too many too flowery pictures to decorate the page, because it is slow to open. I have repeatedly stressed to customers that the key to marketing is selling feeling! The website must give customers pleasure! So the marketing enterprise website must be designed to be refreshing.

2. The navigation structure is clear: let customers know what the company does, what products and services it has as soon as they go to the website. Then customers can find the information they need with a simple click or two of the mouse, and easily contact your enterprise.

3. Necessary online marketing tools

Network marketing is a kind of marketing means combining technology and marketing strategies, so adopting reasonable network marketing tools can greatly improve the conversion rate of potential customers. For example:

1. Online customer service system:

When potential customers want to consult, they do not need to call or email, but directly manage and communicate with the sales staff of the enterprise through the online customer service system.

2. Lead tracking system:

There is a saying in sales: 80% of transactions are achieved after 5 tracking!

Therefore, the tracking of potential customers is very important, so how to bring a potential customer tracking system to the enterprise website will greatly improve the conversion rate of sales.
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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