What kind of external links are of high quality, and where do they come from?
Source: Shangpin China |
Type: website encyclopedia |
Time: 2015-01-08
In fact, every SEO As all webmasters know, good external links have a great impact on the website, and we will deliberately increase the construction of external links when doing optimization. Maybe many webmasters will encounter a problem when optimizing. They have many external links, even more than their competitors' websites, but their website's search engine ranking is inferior to that of their competitors' websites. If the content is similar, to some extent, it reflects that the quality of the website's external links is inferior to that of their competitors' websites. So, It is very helpful to find a high-quality external chain for the website. What kind of outer chain is a high-quality outer chain? Where did the high-quality outer chain come from? The following is Website construction company This article of Shangpin China may help you.
1. Relevance between content in the external chain and your own website
Whether you are looking for friendship links or soft links, it is best to find sites related to your website content as links. For example, I built a website for a sprinkler. There is a novel website with a PageRank value of 6 that wants to change links with me. There is no connection between the two websites. No matter how high the PR value of the novel website is, it is worthless for us, so it is unnecessary to change it. If a website is related to us, the PR value is not very high, but the content is updated regularly, snapshots are updated, and the number of included websites is increasing. If it is a well developed website, you can add a friend chain. This is the so-called "potential stock". It will definitely become a high-quality friend chain in the near future.
2. Find high-quality one-way import links
The high-quality one-way import link here refers to a Marketing website construction Links or pages with high weight link to this website, rather than some low-quality links in forums and blogs. This one-way import link is more helpful to the website than the two-way exchange link, because a website links to its own website, but our site does not link back. The more such one-way links, the more popular your website is, and the more helpful it is to the construction of the website's external chain. But now this kind of high-quality one-way import link is more and more done, and it may be mostly used in the soft text outer chain. However, the soft text outer chain needs some writing skills, so we need to learn more and study more at ordinary times.
3. Note where the connection occurs
Good links not only come from high-quality, high weight sites, but also the location of good links has an impact on the construction of the website's external chain. The location of links usually appears at the top or footer of the page. For a website, the top position is obviously better than the footer, and the worst may be those specially set friendship link pages, A large number of links appear in a web page, which is not helpful for the construction of the website's external chain, so you must pay attention when adding links.
4. Link to websites received by search engines
If the articles published by a website can be "received by the search engine every second", it means that the weight of the website is very high, and the spiders of the search engine will often go to the website to index and crawl content, then the spiders of the search engine can quickly index to our website through the website, which is very helpful for the construction of the website's outer chain. For example, some websites that can be received by search engines include A5 webmaster website, webmaster's home, Twitter and other websites that are more suitable for our webmaster.
5. Select a good anchor text to make an external chain for the website
The link text of anchor text is the best external link to the core keywords of the website, and search engines also attach great importance to the core keywords of anchor text. When making external links to their websites, all anchor text should use a core keyword, which can greatly increase the weight of the core keywords of the website, If the weight of several different core keywords is dispersed, the effect will not be so good. When using core keywords as anchor text, we must pay attention not to be too deliberate. While distributing important keywords, we should also add some expanded anchor text links, which can effectively avoid the excessive concentration of anchor text.
6. Understand the number of links to external websites
In addition to navigation websites, if the number of links on a page is too large, it is also not conducive to link work. The more exported links on the page, the less the weight of each link score. This is also a problem we should pay attention to when looking for high-quality external links. If a high-quality website already has more than 100 external links, no matter how high its weight, the effect of getting links on these pages will be very poor, and the help to the external links of the website will not be great, so when changing links or looking for high-quality links, you must pay attention to how many exported links are on the pages you change.
7. Whether the website regarded as an external chain is healthy on the search engine
It is generally known to webmasters that they will use webmaster tools to view websites before linking. In fact, the best way is to use the "site" command in the input text box of search engines. We can get a general understanding of the ratio between the number of included websites and the number of actual pages through various search engines, In general, the larger the number of entries, the healthier the website. If the volume is very small or 0, you must be careful, because the other party's website is likely to be punished by the search engine.
8. Select high-quality edu and gov domain name websites as links
The domain names of such websites are relatively rare. Because of the particularity of edu and gov domain names, they cannot be registered at will. Only specific institutions can use these domain name suffixes, so they often have a high weight. If there are resources, it is good to find more such external links. Many Internet companies like to sell such links now, but we must pay attention not to buy those extra links or black links, otherwise one day your website will be punished and it will be too late to regret.
The above 8 items are the basic contents for searching for an excellent external chain. If our website external chain meets these conditions, then the external chain of the website will be able to do very well, and will not be inferior in search engine ranking because of the quality of the external chain.
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