The reason why the website is blocked and the new solution (to see)
Source: Shangpin China |
Type: website encyclopedia |
Time: January 9, 2014
Recently, with the increasing update frequency of Baidu in 2014, many webmasters will complain that the website has been "K", or a good ranking has become "0". For this situation, Shangpin China Website construction company To carefully analyze and summarize the reasons and solutions for the site being K.
First of all, we should understand the most important point: Baidu Snapshot.
What is Baidu Snapshot? There is a brief explanation in Baidu Encyclopedia. Here I will tell you again with my own understanding: Baidu Snapshot is actually a backup page in the process of collecting websites. This backup page can not only be used when we cannot open the website, but click Baidu Snapshot to see the website except for pictures, FLASH, etc., although we can only see pure text content, But it is much better for the situation that the website cannot be opened. Another reason that Baidu snapshots cannot be ignored is that Baidu snapshots can reflect the friendliness of a website to search engines and the frequency of website updates. If the website is frequently updated and is an original article, Baidu's snapshot will be updated in time. If it is not updated for a long time Marketing website construction Content, then Baidu snapshot will stay at the time of your last update.
These are all personal understandings. If you want to see the real concept, please go to Baidu Encyclopedia and search Baidu Snapshot.
After analyzing the role of Baidu snapshots, we will get to the point. What are the situations of websites being K?
(1) The home page of the website is K
(2) The inside page of the website is K
(3) The whole site is K
We will analyze every situation, so that in the future, we will pay more attention to avoid the site being K.
First, let's take a look at the performance of "K" on the home page. When we used the webmaster tool to view the website, there was no Baidu snapshot display on the website. When we used the site command to query the main domain name, we found that there was no relevant page of the home page, and the inclusion of the inner page was very normal. At this time, we can assume that our website home page was K. The home page of the website was K, and I checked a lot of information online. This problem usually occurs in the old station, and it is a common situation. Why do most of them appear in old stations? In fact, the old station has accumulated a lot of weight, and has rich content and good keyword ranking. Because of this, we ignored the power of constantly increasing the external chain and updating the website content. I have a station in my hand. It has been three years. Many keywords have been listed on Baidu's home page. Until a few days ago, the home page ranking of the website suddenly disappeared, and Baidu snapshots suddenly disappeared. Fortunately, the ranking of the column page is still the same, which will not lead to large fluctuations of the website. In response to this situation, I also checked a lot of information, and said on the Internet that it can be recovered as long as you wait. But I personally think that if there is no problem inside the website, Baidu will not easily K out the home page of an old website with original content of the whole site, which is just a warning signal, just like a yellow card on the football field. The home page is K, showing a yellow card; The inside page is K, showing a yellow card, the home page and the inside page are K together, two yellow turns to one red, and the whole station is K directly, and is sent off.
In view of this situation, I made a comprehensive inspection of the website. In the absence of any changes, the only change is that I haven't updated an article for nearly two months. In the past, when Baidu's collection was very good, your trust will be adjusted by Baidu when your website no longer actively updates its content and it is high-quality content. At this time, it is inevitable to show a yellow card. Therefore, I constantly update high-quality articles every day. A few days later, the snapshot of the website will be updated. But we must ensure high-quality articles, and then publish them to high weight websites. This is the solution to pull Baidu Spider to your website again as a guest.
Second, let's take a look at the performance of the inside page. It is easy to understand the situation that the inside page is K, only the snapshot of the home page can not find the contents of the inside page. This problem generally occurs in new and old stations, mainly because the readability of articles is too poor and there are many similar contents. The general solution is to check whether the article content is qualified, and try to make the website achieve original content. It is really not allowed to use a small amount of pseudo original, and the website content must have a plan, not a large number of repetitive articles, and the title or tag are the same, which will reduce Baidu's friendliness to content. In addition, do more sharing, and the website should have recommended reading or the previous and next articles, which can guide Baidu Spider to crawl more pages. For the internal chain of the website, it is also important to say that a proper and planned internal chain is very helpful for the website to include and improve the weight. In addition, we must pay attention to whether the robots file is set correctly.
Third, let's learn about the whole station. The whole site being K means that the website cannot find any information in the search engine. Only by entering the domain name in the address bar can you find your own website. This is a difficult situation. First of all, when you purchase a domain name, it may be a domain name that has been used. At that time, you may only pay attention to the domain name as an old domain name, but not to what kind of website the domain name has created. This must be noted. If the whole site is blocked, and if the site is not very good, we can give it up directly and rebuild it with another domain name; If this website is very important to you, you should consider improving the following aspects:
1. Whether the overall structure of the website is unfavorable to the search engine;
2. Whether the website server is stable, safe and fast;
3. It is better not to do extensive resolution for domain names;
4. Whether the website content has a good plan, it is better to build an associated title library;
5. The external chain of the website should be increased quantitatively, instead of fishing for three days or drying the net for two days;
6. The website content should be original high-quality articles;
7. 404 pages of the website and other page settings;
8. Links are checked frequently.
9. Robots file settings;
The above is the performance and solution of the website being K, hoping to help webmasters.
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