Some SEO optimization secrets summarized from 10 years of experience
Source: Shangpin China |
Type: website encyclopedia |
Time: January 20, 2014
I started working in 2003 SEO website optimization Is now working in Shangpin China Website construction company The year of optimization is now 2014, and the time has passed quickly. It's 10 years in a blink of an eye. We must have seen a lot of technical knowledge about SEO. To tell the truth, it seems that it is nothing more than the basic points of website structure, website content, and external links. In fact, it is the same. The real key is how you do it, Since this article also discusses SEO technology, I can hardly avoid mentioning these topics of SEO growth, but it may be different from what you have seen before.
Long tail keyword analysis
I will not discuss the selection of core keywords here, because I am more interested in the analysis of long tail keywords. To be honest, among the many things in SEO work, I think the most interesting thing is the long tail keyword analysis. I personally think that in a sense, the expansion of long tail keywords is unlimited. I don't need to talk about formulary words. I will actually talk about how I expand the long tail keywords.
1. According to the core keywords of the website, analyze and guess to expand the long tail keywords
2. Search drop-down box and related search
3. Brainstorm and ask friends and netizens
4. Ask the customer, after the customer finds our website by searching for keywords, we will ask the customer what keywords he has searched for our website and what keywords he has also searched, and further ask him what keywords he can think of that may be searched. (I think it is very important to ask the customer about this. It is highly targeted because it is a real customer demand.)
5. Baidu, the Q&A platform, knows that Sousou Q&A
6. I usually install Baidu Statistics as the website statistics tool, and our company's website also carries out bidding promotion, so we can see many long tail keywords searched by search users in Baidu Statistics. In addition, Baidu Statistics also has related popular search terms for viewing, which is also very useful, and is directly displayed by the search data.
7. The simplest way to analyze peer websites is to use webmaster tools to analyze peer websites. Now there is a key thesaurus in it. Looking at peer websites more often will definitely have unexpected benefits for expanding long tail keywords. In addition, find several peer websites with relatively high traffic, and analyze their websites carefully.
Let's briefly introduce these methods. The expansion methods of long tail keywords are far from these, and everyone's expansion methods may be different. Sometimes, due to the commercial nature, not only the extended long tail words need to be kept confidential, but also the expansion methods. As I said above, what I am most interested in in website optimization is the analysis and expansion of long tail keywords. Whenever I develop long tail words that others have missed and haven't done and bring traffic, I am inexplicably excited.
Site Structure Layout
The website structure should be conducive to the capture and collection of search engines, and the website layout should be based on user experience. I don't want to repeat this point. To put it in a nutshell, our predecessors have done their best. Let me say something about my personal feelings. If your website is a small and medium-sized enterprise website, you can choose to make it purely static. Now the search engine is more and more strict in the assessment of new stations. Pure static websites have absolute advantages in both the speed of new stations and the assessment period. There are certain restrictions on the time that a search engine spider program can visit a website. You need to reduce the workload of the spider program as much as possible, and let it crawl more pages within your website in the limited time. The sufficiency of collection is the basis of website optimization. If this step is done solidly, the later work will be much smoother.
External chain construction
Now the construction of the outer chain is more and more difficult, but it also shows the importance of the construction of the outer chain. The essence of the outer chain is that other people vote for your website, voluntarily bring your link, and now they have to go to the platform to send the outer chain. In any case, the outer chain of natural attraction is the most stable and effective. There are various ways to build the external chain. Let's show our talents. But it is still the old saying: pay attention to nature and balance.
Website content
The originality of the website content may not be mentioned. It is estimated that everyone is tired of listening to it. In fact, what website content pursues is value rather than originality. Of course, this is just "pursuit". In fact, for most websites, it is good to be original. We don't talk about originality or value here. (This is not to say that this practice is wrong, no, it is absolutely good, but it is difficult for us to do it. Valuable content on the website is a must.) Let's discuss how we should do website content. I believe many friends have deep feelings: what can I add to the website content? I have to vomit when I write articles. It's all about writing. Sometimes I don't know how to make them up
1. My first method is to constantly develop new long tail keywords, which may bring you new inspiration.
2. Check peer websites, but never plagiarize, just take their thinking.
3. I really don't know how to find some books. When copying, I need to search whether the content is "red".
4. There are many ways to understand your products in depth. You can learn from them and chat with your customers... These may make you write new content. Take me as an example, I work in an online company, and I am also interested in website and website optimization. I can summarize and sort out ideas while learning website technology and seo. These are high quality Valuable website content.
Marketing website construction Company Shangpin China summary: SEO is not static, we need to continue to study and learn! Finally, a digression: why do we do SEO? It is because of our marketing market on search engines and the great dependence of netizens on search engines. However, many other platforms also have a large number of potential marketing markets, such as Weibo, WeChat, and so on. So what should we do? There is no doubt that where our customers may appear, our work needs to be done. SEO is just a means.
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