Website operation experience sharing: how to maintain website traffic during holidays
Source: Shangpin China |
Type: website encyclopedia |
Time: 2015-02-13
When we really work hard to build a website, everyone hopes that their website can develop steadily. Of course, it is better to have a big positive breakthrough; No one wants to see their website always in a very big fluctuation state, because that will make us feel very uneasy.
As we all know, the Spring Festival holiday can be as short as a week, while for the students who build websites, there may be a month's holiday. In the holiday, our website managers will spend less time on the website than usual. Some websites even don't have any movement during the holiday. So after the holiday, I came back to look at the traffic statistics of the website and found that it really dropped.
Shangpin China before Website construction company I introduced to you that I am an amateur website building enthusiast. Of course, as an old webmaster who has been in contact with website building for several years, I am glad to have one or two decent websites in my hand. Today, I want to share with you how my website maintained traffic during the Spring Festival holiday. The final result is that my website traffic did not decline like many websites, but increased. The following marketing website construction company Shangpin China will share with you the reasons and strategies I have adopted.
First, analyze the website positioning.
Our website may have different types. Some friends may create websites with very professional content, and they may face a small number of users; While some may do the content that everyone is willing to see, and the target users are also relatively broad. At this time, we need to decide what kind of strategy to prepare according to our own website type to maintain the stability of website traffic, at least not to fall sharply.
Second, understand the reality.
For our website owners, the biggest reality is that we don't have as much time to manage the website as we usually do. Especially for those websites operated by companies, there is basically no one to manage the content of the website during the holidays, because everyone knows that there are few employees who are so dedicated that they can create value for their companies for free when they are reunited at the Spring Festival. As far as users are concerned, at this time, everyone has returned from work to rest. I think everyone may brush their microblogs when chatting with their families, but no one takes out their notebooks to write code. That is to say, what people do online at this time is not more complicated work, but more entertainment and social activities.
Third, implement the strategy according to your own situation.
In fact, years ago, I saw a lot of enthusiastic webmasters on the Internet sharing their plans to use holiday maintenance strategies on the website, of which the most frequent is to create better quality content in advance, and then publish it regularly, and the time is certain time points of the holiday. I don't deny this method, but I think it seems that this method can be applied to some enterprise websites for SEO optimization, because this kind of website is just a window for publishing information, and it is not very effective for many other types of websites. In addition, this way is more inclined to maintain the performance of your website in front of search engines, and it seems that the user experience aspect has not been taken into consideration. Of course, there is no understanding of the reality that we mentioned at the beginning, so this way is also very time-consuming and laborious. I think we should combine the common content of our website to do something social with holiday hot elements.
Now I would like to share my method. In fact, this method I use is not my original one, but may have been used by everyone before, but you may not pay too much attention to it, so the natural effect is also conceivable. During the holidays, everyone may have the habit of sending blessings to their relatives and friends, and very much hope that their blessings are innovative and make the other party feel fresh. And their imagination has been excavated by the same festivals many times, so we are very eager to have a ready-made thing, so we also saw the emergence of various blessing content websites; Of course, I'm not talking about how such websites operate. I use this way to do it. The online content is mainly about graphic design, including professional content and amateur content. What I used during this festival is to design a unique New Year's greeting page. Because I do my own design, the quality of the design is naturally much better than many webmasters' patchwork, Then I copied a piece of JS code on the Internet, and my weapon to maintain website traffic was made. Of course, the content of other recommended users of my website was cleverly embedded in it. Then I prepared some easy to understand articles and published them on the official microblog of the website and other platforms that can be seen by other public users along with the New Year's greetings page. As a result, the traffic soared on the first day of the New Year, and I now come back to find that many users have published very good quality content on my website, It even includes some professional users' professional creation on a whim, and the final effect is just like what I said before. The traffic is rising instead of falling!
I just mentioned the strategy used by my own website, but I have already analyzed why I use that way. In general, it is necessary to analyze the overall situation of the network and the attributes of your website during the long holiday, and then analyze what strategies you should adopt to implement them. It should be noted that if you only prepare your own content for release at that time, this is just a conservative and inefficient way to maintain the performance of search engines; However, the combination of holiday features and the use of appropriate ways to maintain often get twice the result with half the effort!
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