How can you do a good job of your website?
Source: Shangpin China |
Type: website encyclopedia |
Time: March 5, 2014
The external chain is a very important thing in website promotion. The external chain is an indispensable work for every webmaster in the process of optimizing the website. Of course, from the current Baidu search engine, the external chain Website Design The effect is not as great as before, but why Baidu weakens the external chain?
Because the external chain has a great impact on the website, the larger the search engine is, the more attention will be paid to it, and the external chain is more and more rampant, so it should be accurate to say that Baidu has weakened the junk external chain, and high-quality links are still indispensable to the website.
quite a lot SEO website optimization Practitioners in the industry, especially newcomers or special external chain specialists, are regarded as external chain machines. Their daily work is to send external chains without stop, without a plan, without a statistics, without an analysis and summary. In any case, it is OK to keep sending, and the website is still sending after its power has been reduced. What's more, dozens of articles are exchanged every day, and dozens of them are sent back and forth, and many of them are directly distributed in groups. Anyway, all kinds of stunts are used, but the result is a mess. Why? Because I don't know about the outer chain, I blindly build an outer chain robot. The effect of the outer chain is not very good. Look at these outer chain standards, which may be useful for you:
1. The external chain that must be built manually cannot use mass distribution software.
2. All outer chains should be natural, not black hat and cheating.
3. The link position in the body is the best, but it should not be limited to this. It should be extensive.
4. External link pages must be relevant. The more relevant, the greater the significance and weight of external link recommendation.
5. In terms of simple optimization, it is better to do text links. If you do image links, you should add ALT attribute. But from the perspective of overall operation, image links have more advantages and can attract more clicks. The problem is that there are few places to do image links.
6. The outer link page should be a static page.
7. It is better not to have more than 20 outbound links on the outbound page. The more outbound links you export, the less weight you transfer. However, this is not a problem. The outbound page has high weight, large traffic, enough authority, strong recommendation, and more outbound links are not a problem.
8. The anchor text of the link is scattered naturally and cannot be completely concentrated on a certain keyword. If the anchor text is too concentrated, it may be considered as cheating by search engines.
9. The external chain is not limited to the home page. The directory page and even the article page should also have the distribution of the external chain. Not only the keywords need to be extensive, but also the link objects need to be balanced.
10. The external chain cannot be copied and pasted every day. It also needs the same construction as the content of marketing website construction. Long term copy and paste is not useful.
11. Dig out a large number of keywords in the external chain, plan the content, and bring more traffic to the website through the external chain.
12. Links should be extensive. They come from forums, blogs, news websites, and social media. Don't always work in the same place as an external chain. One person's vote for 100 votes for you is definitely not as good as 100 people's vote for you.
13. All links must follow the principle that quality is higher than quantity.
14. Remember that the more difficult it is to get a link, the more valuable it is. Being able to do what others can't do is definitely an advantage. However, don't force this point deliberately. Don't ignore the foundation just because you only pursue what others can't do.
15. Image sites, link factories and the like are determined not to do outside the chain, unless you think you are good at doing this kind of thing.
16. Friendship link is a double-edged sword. Be sure to check the situation of friendship link regularly. Don't just check the webmaster tool, but also check whether you are in the other party's source code or snapshot regularly.
17. The well done outer chain can be further strengthened, and the high quality and high flow outer chain can be further strengthened. On the one hand, the effect and exposure of this outer chain can be enhanced, and on the other hand, its cycle can be extended.
18. Don't favor some smuggled websites just because they can be used as anchor text links. Even if the anchor text is out of the chain, it is not meaningful that the quality of the website itself is too low. At the same time, the websites that are blocked by search engines, demoted, and blacklisted websites will not be out of the chain.
19. Don't think about the effect of the external chain as soon as you do it. The external chain also needs time to take effect, not just one shot.
20. Before doing the external chain, first observe whether the other party's website links add nofollow, and whether robots block the search engine. You understand.
21. Try to get links from various domains, such as. com,. net,. org, or domains from different countries. The more the total number of domains, the better.
22. The external chain comes from websites with different histories, both new and old
23. The external links come from different levels of websites, from high weight websites to low weight websites, not all of which are excellent external links, especially new websites, so that search engines will doubt the credibility of the links.
24. Don't ignore competitors. Most of the time, good external chain resources come from competitors. You should always pay attention to competitors' external chain strategies and judge whether they can be used by us.
25. Observe whether the platform where the external chain is located often deletes posts and articles. If the frequency is high, you will be too poor.
26. You can buy and sell links, but don't go too far. It is acceptable to buy some properly, which is equivalent to the canvassing vote in the election.
27. Links must increase steadily and continuously, pay attention to frequency and time, and be persistent.
28. When exchanging friendship links, many people will make cross links. You must check them clearly at this time and pay attention to them frequently in the future.
29. Constantly collect external chain resources, constantly screen, and select the most appropriate external chain implementation strategy for the website.
30. Complete the external chain record, including the external chain url, targeting text, landing url, etc., and then analyze and judge the external chain collection, traffic source, recommendation ability, etc., observe the external chain effect of each platform, and count out the different external chain strengths and weaknesses of each platform.
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
