How to make videos to let customers find you
Source: Shangpin China |
Type: website encyclopedia |
Time: March 19th, 2014
Website construction company Shangpin China: Have you ever thought about the sales of your products if your target users actively search for videos related to the product categories you operate, and your product videos happen to be found by them?
Many friends think that video production is a very complicated thing, which requires not only a lot of human and material investment, but also exquisite production to attract users to watch. However, when the author analyzed the data of his own video website, he found that the videos he produced had the highest rate of on-demand video, but some very plain videos, They share a common feature - sharing videos that are of substantial help to viewers.
1、 Advantages of video promotion
Marketing website construction What are the advantages of video advertising? In addition to the audio-visual factors that can be combined with sound and picture, the most important thing is that it has a close relationship with human brain memory. I believe everyone knows that the efficiency of picture based memory is much better than that of pure text based memory. If you can combine pictures and sound at the same time, then the effect will be better.
For the certainty of things, video is far more accurate than other media. For example, if the same mouse product is simply described in words, even if it is described in a very beautiful style, the effect is not as attractive as an exquisite picture. Similarly, even though the mouse advertisement picture is designed to be attractive, consumers often need to understand the characteristics of the mouse product in an all-round way. With audio-visual online video, the characteristics of the mouse can not only be displayed in various ways, but also can be used by the sales staff to carry out practical operations in the video, It can convey more information than pictures.
Therefore, when we are limited in time every day, video, a better way of product introduction, often becomes more and more popular because of its rich image characteristics, so that the audience can understand the specific situation of the product in a short time.
2、 Simple and plain product video effect is not bad
Many times when we want to carry out a project, we often want to do things perfectly, thinking that this will be accepted by the target users. In fact, for consumers, perhaps those simple and plain product videos are what they want.
We all know that it takes a lot of manpower and material resources to produce complex videos similar to TV advertisements. At the same time, the difference between online videos and TV media is that online videos are not highly likely to be recommended to the home page of video websites, so they are more often hidden in a corner, although we can use SEO to optimize them, However, the consumer groups it targets are still target users with strong product positioning, that is, "only when there is demand can there be search, and only when there is search can there be viewing."
However, it is precisely because of this precise positioning that consumers have the opportunity to become our precise customers once they have relevant search needs. Based on this situation, it is necessary for us to conduct SEO optimization for product videos. Since optimization is involved, rich content is essential. At this time, simple and plain product videos are introduced so that consumers can get the information they want from these videos. In fact, the effect is quite obvious.
I believe that as long as you have a little research on the battery, you will know that the positive and negative poles of the battery cannot be directly contacted, otherwise it will cause a short circuit or even an explosion. With the continuous development of batteries, there are many polymer batteries such as lithium iron phosphate, which can avoid the explosion caused by the connection of positive and negative electrodes. These batteries with high safety factors have a good market prospect. How to promote them? It is believed that the most shocking way is to witness the product. However, we can also choose to understand the product through non clip videos. As long as we can attract interested target groups to pay attention, it will be reasonable to negotiate related products through the contact information on the video.
3、 Make target users willing to accept video guidance
The development of online video has been nearly ten years. From the early PC end to the current mobile phone end, from standard definition video to ultra high-definition video, many people have the habit of watching online video. At the same time, because of the growing popularity of smart phones, everyone can become a producer of mobile video. Therefore, in such an environment, everything is ready to use video for product promotion.
Many digital product enthusiasts know how to use video websites to understand the latest features of digital products, but few businesses know how to use video to introduce products. For example, when I was the moderator of a tablet computer forum a few years ago, I had recorded a test video of the tablet computer through DV and put it on Youku. com, so that other friends on the forum could know about the product. By watching the video, they could understand the advantages and disadvantages of this tablet and other tablets on the market, and then they could decide whether to buy it. To my surprise, because videos can give friends on the forum a more intuitive impression, many of them are willing to ignore some minor flaws of the product and choose to buy it, as a friend said, "The problems with tablets are basically the same, but at least I can understand what this tablet can do and can't do through video, and I have a clear idea of what it can do. As for other brands of tablets, the introduction is also very exciting, but without video comparison, it's hard to avoid whispering in my heart, so I'd better choose to see it as it is."
From the above cases, it is not difficult to see that as long as the promotion degree of the product introduction video can be handled well, the feeling given to consumers is completely different. When many businesses talk about product videos, their first reaction is advertising promotional videos. They ask how the products are gorgeous, beautiful, and how to make consumers shine. However, sometimes we have to look beyond marketing to see marketing. Maybe we can get more satisfied results by looking at video promotion from a more prosaic perspective.
At present, there are a lot of test videos of digital products on Youku. The common feature of these videos is that there are fewer hard advertising promotion links and more flexible soft promotion instead. First of all, through high-definition video, let the target users feel a professional video production attitude, some even have the title and background music, plus reasonable editing skills and the magnetic voice of the host, so that the friends watching the video feel that they are enjoying the introduction of digital products, information sharing among enthusiasts, which is in this process of imperceptible influence, The function, utility, brand, model and other important information of those digital products have been accepted by the audience, and the product promotion has also been successfully completed.
There are many kinds of marketing methods, so we might as well develop more marketing methods according to our actual ability. As a relatively new marketing method, video marketing has its unique advantages. Compared with ordinary text or pictures, video can let us understand the product more intuitively, so it has a very good promotional significance.
With the growing popularity of smart phones, we can use our fragmented time to watch videos anytime, anywhere. If we can make product videos for target user groups that they are interested in, so that they can understand the function, function and practical application of the product in a short time, then the opportunities for negotiation will inevitably increase.
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