Website optimization is not difficult! Just remember these seven SEO tips
Source: Shangpin China |
Type: website encyclopedia |
Time: March 29, 2014
In the past, many bosses of traditional enterprises did not know SEO website optimization Maybe they don't know this concept very well. They all choose to purchase keywords directly from major search engines, and obtain traffic from search engines through the keywords they purchase. After a period of paid promotion, they find that this is very costly, fast burning, and ineffective in enterprises without professionals to manage and optimize accounts, However, for enterprises with professional optimized management accounts, they did get a lot of effective traffic through search engines, which also increased the company's sales, but they still paid a large cost.
Through in-depth understanding of fee based promotion and more understanding of SEO optimization knowledge, many traditional enterprises now want to obtain a large amount of free traffic through SEO optimization technology, and then attract a large number of SEO talents, which will give friends engaged in the SEO industry opportunities for development, and at the same time give SEOer practitioners a good prospect for development.
Seen from the current situation, the prospect of the SEO industry is bright, but in Yang Zi's opinion, this "bright" field belongs to SEOER practitioners who can really bring real traffic to websites, enterprises, and companies. It is not easy to do this. Yang Zi often says that SEO project optimization is a complicated and long system project, It takes a lot of energy and time to optimize a project, and we should take care of it like cultivating our own children. Well, let's not talk about anything else here. Let's get down to business Website construction company Shangpin China has been engaged in SEO for several years and has summed up a website optimization. Just do the following seven points, and the traffic will soar.
1. Reasonable design layout of website page
We should all understand that a website that is conducive to search engine optimization will achieve twice the result with half the effort. Therefore, when building a website to do web design, we should do a good job of designing the web page according to the search engine optimization guide. For an optimized website, we should use div+css to design the web page, which can effectively simplify the code to improve the crawling efficiency and efficiency of spiders, It can also improve the access speed of the website and improve the user experience. The use of div+css to layout a website has a clear page structure, which can be easily searched by search engines. At the same time, it also reduces the size of the page and makes the page smaller.
When designing the page of marketing website construction, we should also pay attention to the spider trap, and avoid using javascript to make pull-down menus, iframe, frame and other framework structures. These spiders cannot crawl to identify the contents. Try to reduce the number of js codes on the web page. Too many js codes will affect the loading speed. At the same time, try to avoid using flash players and images. These spiders cannot recognize the content inside. If you really want to add too many images, you can use the alt attribute, which will tell the search engine what the image is. In website design, H1 tags should be reasonably added to the inner page titles, which will be more conducive to SEO to improve keyword ranking.
2. Research and analysis of website related keywords
The analysis and research of a website keyword is crucial. Keyword research and analysis is the premise to improve website traffic. It was mentioned in an article describing How to Do a Good Job in Keyword Analysis and Research. The essence of keyword analysis and research is to analyze the competitive strength of keywords and the value of keywords.
3. The overall structure and layout of the website are reasonable
For the URL design of small and medium-sized enterprise websites, the whole website adopts a tree shaped flat static structure to avoid building a website in dynamic form. Baidu needs to officially explain that the URL search engine spiders will still capture both dynamic and static forms. In fact, according to the experience of many webmasters, the static form is better than the dynamic form, and the user experience is also better than the dynamic form, It is more conducive to improving the weight of the website. Another is that the design of website navigation should be laid out from the perspective of users, so that the entire navigation is clear and clear, and users can quickly find the relevant information they need through navigation. The internal link structure of the whole website should be reasonably arranged to make the internal links of the whole website form a spider web structure, which is more conducive to the spiders to re crawl and crawl the pages that have not been crawled before. If the anchor text links to the relevant pages, it will play a certain role in improving the keyword ranking.
4. Writing of original soft articles related to the website
The writing of website content is the blood and soul of a website. The writing of original content is also a commonplace topic. Maybe everyone is tired of listening to it, but even so, only a few people can truly achieve relevance and originality. There are still many collected documents, most of which are fake. And some novice webmasters update for the sake of updating, without considering the quality of the article at all. It is difficult for websites like this to do a good job. When writing original soft articles, Yang Zi suggested using some long tail keywords to be optimized as the article title, and then writing the body around the title, so that the original article will bring a lot of traffic.
5. Reasonable layout of website keywords
After a website completes the above points, the next step is to layout the website keywords. When it comes to the layout of website keywords, it can be said that it is a commonplace topic. However, some novice webmasters are not ideal in this link. They always like to stack keywords in the three tag elements, Sometimes I feel that they really want to arrange the keywords that need to be optimized on the whole website in the three main label elements on the home page. Yang Zi reminded the novice webmaster again today not to make such low-level mistakes in the future. Generally, for the layout of three keywords on the home page title, such as: key word 1 | key word 2 | key word 3 | - company name, It is better to use a smooth sentence to summarize the obligations of the website, which includes the keywords to be optimized. This will not cause search engines to suspect that the keyword stack is excessively optimized. The keyword layout of other navigation columns should not be the same as that of the home page. Instead, write a description of the keywords related to the content layout of each different page. At this point, many websites have the same layout as the home page, which is very bad. It is not conducive to the ranking of keywords. The general writing method is: keyword 1 - channel page - company name.
6. Optimization selection of website server
The choice of server also plays a decisive role in the optimization of a website. Buying a better VPS server is certainly better than sharing space. It is not only fast to open, but also very stable, which is more conducive to the user's good experience, as well as the search engine's experience. You may also know that if you can't open a website for a few seconds when you open it, you will definitely close the page. However, some may buy the space at will because they really don't know what kind of space is good, while others just buy it for cheap. Here Yang Zi suggests that we should not lose a lot of money in order to save a little money. When selecting a server, you can first ping ihucc.com in different time periods to see its packet loss. If a service timeout occurs, the space is unstable in this time period.
7. Build relevant high-quality external chain
As for the construction of high-quality external chain, we believe that everyone knows that the construction of external chain is more refined than more, but what kind of external chain is high-quality? Baidu search engine's judgment of high-quality external chain refers to the other party's website's initiative and willingness to put a link to the other party's site. This is the high-quality external chain, so how can we let others actively link to your site. Yang Zi suggested that you can write high-quality soft articles and submit them to relevant authoritative portals. As long as the articles submitted are approved, they will be actively reprinted by other websites, so that you can bring a lot of high-quality external links to the website. Yang Zisuo adopts this method for the construction of the website's external chain. He writes relevant articles and submits them to the well-known webmaster website in China. After the review, it will naturally bring a large number of high-quality external chains to the optimized website, which has a significant effect on improving the website's weight and keyword ranking.
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