How to avoid website traffic loss by SEO
Source: Shangpin China |
Type: website encyclopedia |
Time: 2015-04-15
There are many cases of websites being punished for illegal links. Not long ago, Shangpin China Website construction company One customer suffered from this situation. The website gets illegal links pointing to the right to be demoted. Sometimes if you are lucky, you can restore the keyword ranking in a few months, but if you are not lucky, the website will die.
The main reason why websites are punished for links is that some suspicious sites, in order to hide their real link targets, will link to some trusted sites on these suspicious sites to confuse the identification of spider algorithms. (For example, some people in China also set up some garbage stations, and first pointed the links to Baidu, Sina and other big stations.) These trusted sites linked to, if not very large sites, may also be punished by search engines.
This incident also gives us an enlightenment: regular stations also have the risk of being used by suspicious sites.
Prevent illegal links from competitors
I'm tired of writing articles on the outside chain all day to do seo. Do you want to get a faster and better method Seo website optimization Strategy can work.
You can first build a suspicious site, then place a large number of links to rogue websites and competitors, and then wait for Google algorithm updates. If the Google algorithm responds quickly and is easy to be seen through by rivals, you can add some Google and Amazon's when adding export links, so that the algorithm will take longer to take effect, but it is not easy to be seen through by rivals.
Some competitors may be very smart, understand your SEO operation strategy, and report your suspicious site to Google. But you can keep building a large number of suspicious sites, endlessly repeating your SEO strategy. As long as you have been operating, and do not reveal the connection between these suspicious sites and your main site when building the site, you have no loss. However, the loss of competitors is great, and the ranking that has consumed a lot of time and energy is lost due to being punished inexplicably.
Of course, we do not advocate this kind of SEO strategy. Although this SEO operation has always existed and been used by some people, even one day this SEO strategy was used by your competitors to frame your website.
Although it seems unfair on the surface, what can we do?
Strategies to prevent website traffic from dropping
Complaining to search engines as a way to prevent being framed by rivals is not a good SEO strategy, because the decision is not in your hands, and he cannot care about your complaints as much as you care about your own website traffic. No wonder many webmasters are a little crazy.
Now it is not like the past. No competitor will build you some external chains you don't want. Therefore, the control of website ranking is not only controlled by you, but also affected by some other factors.
In fact, this situation is very similar to financial management, and webmasters can reduce it through diversified ways. When managing money, you can only invest in one company, or you can invest in multiple companies; You can only buy one type of financial products, or you can buy multiple types of financial products. If you put all your money in one company and the company goes bankrupt, you will have nothing. If you invest in more companies and buy a variety of financial products, a company will go bankrupt or go bankrupt, and you will not be affected too much. As the old saying goes, don't put all your eggs in one basket.
The same principle also applies to the prevention of website traffic decline.
1. Diversified traffic source strategy
If you only have one website, try to diversify the sources of website traffic. The traffic of your website can be partly from natural search, partly from competitive rankings, partly from link recommendations of other websites, partly from online advertising, partly from offline advertising, and also from mailing lists or social media. In this way, even if your natural search traffic is lost, the website traffic will not be lost completely, so you have time to restore your website ranking.
2. Prepare for the worst
If most of your website traffic comes from seo, this is a high-risk method. You should reduce risks through diversification. As a part of the disadvantages of SEO, you should put the prevention of website traffic fluctuation in the first place.
If your website is unlucky to be demoted, you should gradually restore the website in a planned way, rather than cynically clamouring around to attract the attention of search officials.
For others, here is a good suggestion on how to restore the ranking of your website.
Compared with the official response of Google's marketing website construction, which requires a long time to wait, you should find the problem as soon as possible and make up for it in a timely manner. Because the faster you act, the shorter the recovery time.
Of course, the best way is to adopt diversified seo strategies to prevent your website from being easily framed by competitors or losing all website traffic due to some external reasons.
3. Multiple pages and website strategies
A "website" is composed of several different pages. When you consider the traffic or ranking of your website, you should not only consider the home page, but all the pages of a "website", so you have more opportunities and methods to obtain traffic.
For example, the pages that get traffic from your website are not only located on your website, but can be published on any website containing links to your website. You can browse some popular websites or websites with strong relevance to see whether they accept contributions or publish content. You can use these website brands to obtain natural external links and traffic.
At the same time, you can also set up multiple websites. No one stipulates that you can only have one website. You can even set up countless websites as long as you can bear the cost of these websites. Setting up multiple websites can avoid the risk of upgrading the search engine algorithm. After all, you may only have one website affected by an algorithm update. You can use other unaffected websites to make a comeback.
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