Misunderstood outer chain standard: what kind of outer chain is effective
Source: Shangpin China |
Type: website encyclopedia |
Time: May 21, 2014
Outer chain , Yes SEO website optimization Although SEOer once questioned the importance of the outer chain due to the impact of the reformulation of search engine algorithms such as the Luluo algorithm on the outer chain since last year. However, the author believes that no matter when a good external chain can always bring surprises to the website. The chain, is an important part of SEO website optimization, although last year green algorithm search algorithm developed for heavy chain that SEOer once questioned the importance of the chain. However, I believe that no matter what outside the chain of good will can bring to a website.
Previously, we also analyzed how to do the outer chain and what kind of outer chain can become an effective link. At that time, we highlighted a key high-quality link, and the platform for making links also focused on the platform of high weight websites. However, after half a year of data observation, not all links of high-quality websites can bring "profits" to websites, and we also misunderstood the criteria of search engines for external links. Before we have analyzed how to do outside the chain, the chain can even what kind of become effective link. Then we highlight a key quality links, and making links platform also focused on high weight website platform. However, after six months of observation data display, high quality links are not can bring to a website "income", and we have misunderstood the search engine for the judgment standard of the chain.
For a long time, the effectiveness of our external chain has focused on the weight of the website platform, the sexual relationship of the industry, the production and content of keyword hyperlinks. In fact, the only thing that can really bring us effective links is the quality of the content, or whether the content can meet user needs. All the time, making and content we for weight, effective industry chain concentrated in the website platform sexual relationship, keyword hyperlinks. In fact, one can really bring us a valid link was the quality of content, or content can meet the needs of users.
Although the voting links of high weight websites can give websites extra points, let's imagine that once users open the website page through the external chain recommendation, and the content inside can not solve the user's problem, they will leave the website quickly. Then, use is used for comprehensive consideration Website production Quality data: page dwell time, bounce rate, PV... It is conceivable what kind of data display can not improve the website ranking. The high weight website links as votes is to website points, but we imagine, once the user through the chain recommend open web page, and the inside of the content not to solve the problem of the user, presumably they would leave quickly Webpage. Then, used to considering the production site quality data: page retention time, jump out rate, PV...... One can imagine what kind of data display, but can not improve website ranking.
In fact, we thought the outer chain rules were too complicated, and the search engine's evaluation requirements for the outer chain were very simple - to meet the user experience, or whether the recommended outer chain you created was the content that users need to recommend. If it is, then it is OK, whether your text links or non keyword hyperlinks will be recorded into the effective links of the website. On the contrary, I'm sorry. If the link fails to meet the user's requirements, your recommendation will be deducted, and the outer chain will probably be rated as spam by search engines. This is why many websites have a lot of external links, but their rankings and traffic are very low. It is also why major search engines have always emphasized not to make spam links. In fact, we will be the chain rule thought is too complicated, the search engine for the chain evaluation is very simple - to meet the user experience, or you make the recommendation of the chain Is it right? Users need to recommend content. If it is, then, no matter your text link or non key links will be recorded into the website link. Otherwise, sorry, the link is not to meet the user requirements, recommend you will be penalized, the chain is likely to be search engine rated as junk links. This is why many sites clearly outside the chain of many, but the ranking, flow is very low, is also a major search engine has emphasized why don't make spam links.
So how to build an effective external chain recognized by search engines?
So how to build effective outside the chain was the search engine?
As mentioned above, the external links I made should meet the needs of users, or links based on the needs of users. Even if they are not recorded by search engines in the short term, they may become effective links. The external chain that cannot meet the needs of users will be eliminated when the search engine data is updated, even if it can be included now. For the production of the outer chain, we should focus on content, create high-quality pages, and lay the foundation for retaining users. The content update should meet the industry requirements, but also meet the user requirements. You can determine the current user needs from the search engine down box or tail related recommendations, and then integrate them into the site information. As such, the chain I production to meet the needs of users, or is based on user demand on the link, even in the short term is not search engine recorded it also has the potential to become an effective link. And can not meet the needs of users of the chain, even if the moment can be included, but also in search engine data update and be eliminated. The production chain for us to be content, to make the high quality of the page, to lay the foundation for retaining customers. The content of the update to meet the requirements of the industry, but also to meet the user requirements. You can now determine user needs box or tail related recommendation down from the search engine, and then into the station information.
When publishing and making off-site links, they can be plain text links or hyperlinks. Of course, hyperlinks are the best choice when the platform allows. While publishing content, try to be later than the time when the information is published on the site. You can intercept part of the article as the published content, which can not only ensure the scarcity of information on the site, but also attract readers to click the link to continue reading. here Shangpin China It is important to emphasize that both the information on the site and the content outside the site must be worthy of the name, and the title party must be eliminated. Both users and search engines hate the "profiteers" who sell dog meat with sheep's head. Outside the station links when, can be pure text links can also be a hyperlink, certainly in the platform allows the circumstances or hyperlinks to the best. And publication, as far as possible to later than the site information release time, can be part of the interception of the content such as scarcity, which can guarantee the station information also can attract readers to click on links to read. Here the author Dennis highlight, irrespective of the site information or outside the station content must be worthy of the name, put an end to the title of the party, the user and search engine hate cheat "profiteers".
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