With the rapid development of the Internet industry, online marketing has an increasing impact on corporate publicity. The Internet is devouring all industries crazily. A friend asked how to become a multimillionaire in the shortest time, that is, get rich quickly. I jokingly told him that one is to catch lottery tickets, the other is to engage in the Internet.
At present, there are many powerful tools for online marketing. The standardized ones are enterprise website design, website construction, overall website operation, mobile phone website, WeChat marketing, APP platform construction, WeChat public account construction. In a word, a large number of Internet marketing methods are coming to us. I personally think website construction is the most important in marketing promotion, It is also the lowest cost. A good website can not only display the corporate image alone, but also bring potential customers for enterprise promotion and marketing. This is a popular slogan in the WeChat circle: "Still nostalgic for your roadside billboard? Still putting a lot of money into TV advertising? Still taking the elevator advertising as a focus to occupy the terminal? Out of date! You should know that the higher the WIFI coverage rate, the more likely the user will be to occupy the heart of the end user. Rent enough data traffic to make people get used to entering free WIFI from you, and your advertising value will be unlimited. You know, most people don't understand such a move, and it can be inferred just by imagining it with their fingers.
After the website is completed, the design of the website should be beautiful. The evaluation of the design can start from the following points:
Website color matching [30%] Color has a great impact on vision. In website design, color matching scheme is the core element of design scheme; Shangpin China has a professional designer to create a perfect color scheme for your website.
The selection of [20%] pictures of the main picture animation and the cooperation of words can well reflect the connotation of corporate culture, and the combination of animation creativity can improve the overall quality and shape the brand image; The creative staff of Shangpin China will customize the animation for you.
Reasonable layout [20%] Reasonable layout can make the website level clear, including the layout of lines, buttons and sections, and strive for simplicity, atmosphere, beauty and innovative style as a whole; Shangpin China's page makers are tailored for you.
Content arrangement and use of js special effects [30%] The reasonable planning of homepage content plays an important role in the behavior orientation of website visitors; The project staff of Shangpin China will make reasonable planning for you and improve the page affinity.
After the completion of website design, website optimization and website promotion will also be carried out. At present, the best effect and the most cost saving is SEO optimization. SEO is to optimize the website so that the website can get a higher ranking in the search engine (Baidu, 360, soso, etc.), thereby increasing the exposure rate of the website and obtaining enough traffic, Finally, the sales ability or publicity ability of the website will be improved. Its basic functions are generally divided into the following points:
1. Let more users find what they want faster;
2. It can make related keywords rank high to meet user needs;
3. Let those in need find you first;
4. Provide natural ranking of search results to increase credibility;
5. Let your website rank naturally at the top, increase website browsing, promote website publicity and student source development;
6. Increase the exposure rate of excellent websites and improve the technology of web page development;
7. It is more convenient for people who do not understand the network or know little to find the network knowledge they need;
The role can be further extended to the following six aspects:
1. Website promotion, that is, the purpose of increasing website visits through search engine promotion, is also the greatest value of search engines for online marketing;
2. Keyword promotion can be targeted to promote information such as enrollment and employment, so that more users can find and generate consultation
3. Improve the network brand and credibility of the school website;
4. Because search engine has many users, it has also become a kind of online advertising media, which has a higher degree of positioning than the general web-based online advertising;
5. As an online market research tool, search engine plays an important role in competitor research, user behavior research, etc;
6. Find business opportunities. You can get all kinds of business information published on the Internet through search engines, and you may find valuable information after screening
The ultimate goal of the website should meet the following standards:
• Humanization: make the website platform more convenient for customers to browse and improve the user experience through color processing, main image creation, layout innovation, and rational layout planning;
• Convenience: the website is easy to operate and use, with reasonable content distribution, which conforms to the customers' browsing habits;
• Logicality: The overall website planning process is in line with the customers' psychology, and on the basis of fully analyzing the customers' industry characteristics, the logical transformation between the internal functions of the website is established, so that customers can enjoy the whole visit process;
• Scientific: The planning and positioning of the website columns are scientific, which not only fully represents the intention of the website, but also can fully mobilize visitors to continue clicking and guide customers to purchase products or services;
• Controllability: Each column and category of the website is clear, which is convenient for statistics of the depth of customers' visit to the page, stay time, product or service attention, click times, and keywords, so as to provide reference data for the management decision-making layer and control the market direction;
• Interactivity: establish an asynchronous communication system (help center, message board, question answering...) to facilitate communication between customers and the website; Establish synchronous communication system (instant chat, telephone feedback...) to achieve the goal of instant two-way communication;
• Interface friendliness: Psychology shows that a suitable interface can significantly improve the click desire and impression index of customers. The website interface is an important carrier for customers to communicate with the website. In this regard, Shangpin China's website planners will cooperate with website designers to achieve this. Website search keywords: Beijing website design Beijing website construction Beijing website production.
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