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Main functions of e-commerce websites

Source: Shangpin China | Type: website encyclopedia | Time: 2015-07-18
The main functions of e-commerce websites are as follows:
First, advertising
Compared with the traditional advertising model, online advertising has the characteristics of rich information, low cost, convenient and fast, wide range, good effect, etc. Through the Internet, enterprises can use business websites to promote their image worldwide, introduce their historical background, institutional settings, business philosophy, business content, corporate culture, major activities, production trends, new product development, development goals, etc., and also publish various product information and introduce various products on the Internet Website construction Service Items. Customers can quickly find the product information they need and choose the products and services they need with the help of network search tools.

Second, consultation and negotiation
Online negotiation can go beyond the limit of face-to-face negotiation and provide a variety of convenient forms of long-distance conversation, which is conducive to the further development of business activities. Enterprises can use business websites to carry out business on the Internet, for example, with the help of e-mail (E-mail). News Group, Chat, BBS and other forms to understand the market situation and product information, negotiate transaction affairs, and provide consulting services for customers.

Third, online ordering
Business websites usually provide customers with the function of ordering goods online. Of course, its premise is to use encryption to ensure the security of customers' ordering information and business information. The commodity ordering system of the commercial website usually includes the functions of commodity search, shopping cart and corresponding order automatic generation and management, and the friendly interface of ordering prompt information and ordering interactive form is designed on the commodity introduction page, so that customers can easily select the commodities they need on the commercial website.

Fourth, online payment
Online payment is also an important part of business transactions through business websites. After the customers have completed the purchase of goods online, they can use the electronic payment function provided by the business website. Online payment can be realized by credit card, electronic wallet, electronic check and electronic cash. Online payment provides convenience for customers and can also save transaction costs. The online payment system adopts security authentication, security protocol, digital signature, data encryption and other measures to ensure the security of electronic account operation and information transmission.

Fifth, information feedback
Business websites provide a new way to contact and communicate with customers. Customers can contact enterprises or manufacturers directly through the website. Reflect product quality problems, consult relevant information, and put forward their own opinions and suggestions. Enterprises or manufacturers can also collect customer feedback through the website, understand customer needs, and even discuss product transformation with customers. The business website makes the exchange and communication between the trading parties more convenient and effective, and because of the characteristics and advantages of the network, enterprises or manufacturers can easily and timely understand the special needs of customers and better provide personalized services for customers, which is unmatched by the traditional business model.

VI. Logistics distribution
Some special goods can be delivered directly on e-commerce websites. That is, the goods are directly sent from the electronic warehouse to the user through the network. These goods are mainly information products, including software, rechargeable cards, electronic books, information services and audio-visual goods.

VII. Other functions
In addition to the above functions, e-commerce websites also have functions such as online advertising, online market research, online marketing, online forums, after-sales service and personalized service.
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Disclaimer

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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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