MENU service case
Website construction website design Beijing website construction high-end website production company Shangpin China
We create by embracing change
360 ° brand value__
simplified Chinese character
Simplified Chinese English

Shangpin China Joins Hands with Beisheng Internet to Create a New Chapter in Website Construction

Type: Shangpin Dynamic Learn more

The Individuality of Network News Headlines

Source: Shangpin China | Type: website encyclopedia | Time: July 23, 2014
（1） Formally, unilateralization is its overall feature
Traditional newspaper headlines can have up to three lines of headlines, which are divided into quotation, theme and subtitle, because such headlines express rich and powerful content, and newspaper headlines will pay attention to their own vertical and horizontal arrangement as well as the matching arrangement with the form of text content. But in Web Design Due to the limited area and space of the page, it is impossible to list all the titles and contents on the same page. You need to click to enter the content from the title. In addition, in order to pay attention to the beauty of the page, online media editing uses single line titles without exception.
In fact, the online news title is a guide reading, listing the most news points and the most attractive elements in the title, and guiding netizens to read in depth through language processing. This kind of reading guide can be divided into two types. One is to save space due to the limited network layout; The other is to set suspense in order to attract readers' attention. In fact, the biggest subversion of online titles to traditional titles is their simplicity and popularity.
The single line trend of online news headlines has fused many aesthetic principles, rhetorical devices and formal regression, such as human acceptance psychology, and established a new starting point. It is not the original degradation of headlines, but the return to nature.

（2） Sensitization in content is its main trend
Sensitizing headlines are based on social news and entertainment news. Soft news, such as social news and entertainment news, is an element of adjusting people's ordinary life. Social news can broaden the audience's social vision, and entertainment news can adjust the audience's life pressure. Therefore, the news hype of major media is reasonable. The network media has spared no effort in searching for many soft news functions.
Because the network news not only does a lot of hard work on sensational headlines in order to compete, but also investigates its essence. The characteristics of the network news layout determine that in a short period of time, it must rely on sensational headlines to attract people's attention. Moreover, the network news media also has the inherent advantages of sensational headlines.
The title of network news occupies the most important position in network news writing. This is not only because it is the symbol of an article, but more importantly, most of the reading and writing on the Internet will enter the body of the text by clicking the news title. Therefore, it is related to the success of the whole news text and even the columns and websites. Internet users have the problem of time cost and visual fatigue when surfing the Internet. This dual pressure makes people easily become irritable and neglectful when reading text content. Therefore, news headlines should be able to express the content of news briefly and accurately. And the attention of the audience must be attracted at the first time. Then the sensational title is the most tempting.

（3） Retention of elements is its unique principle
The traditional news theory believes that the false title cannot be used as a title independently, which is just a challenge in the practice of online news titles; The omission and vacancy of news elements of headlines seem to have become a common practice, regardless of entity, concern and reality. Therefore, under the premise of unilateralization and conciseness, the lack of news elements of the three categories of headlines is an inevitable commonality.
The spatial alienation between the title and content of online news makes it change the traditional media of the era when information resources are scarce and single, pretending to be heroic and convenient for the audience to browse. Because most news websites rely on click through rate and visit volume to attract advertisements, so as to gain income. If there is no reservation of news elements in the title, so that the audience can see everything at a glance and "tell the truth", then the audience will not continue to click on the content page to browse the content.
This reservation mostly exists between the guide title on the main page and the body title on the content page. For example, the two titles on the main page of Sina.com on August 5, 2005 were Wang Guangya: A Dead Road to Forcibly Vote and Bush Claims to Fight Back, while the titles on the content page were Wang Guangya Says the Alliance of Four Countries Is a Dead Road to Forcibly Push the UN General Assembly Vote Bush Declares that the United States will fight back against the threat of Al Qaeda. People don't know who Wang Guangya's "dead end" is aimed at, what Bush will "fight back" and why. What we know is the superficial meaning shown to us by such an eye-catching title, which makes us more eager to know the story and background, that is, the "Five Ws" of news. This leaves enough suspense for the audience, and induces the audience to have to browse its body content.
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
TAG label:

What if your website can increase the number of conversions and improve customer satisfaction?

Make an appointment with a professional consultant to communicate!

* Shangpin professional consultant will contact you as soon as possible

Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]

Communicate with professional consultants now!

  • National Service Hotline

    400-700-4979

  • Beijing Service Hotline

    010-60259772

Please be assured to fill in the information protection
Online consultation

Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]