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Online sales

Source: Shangpin China | Type: website encyclopedia | Time: 2015-09-19
Online shopping is a way for consumers to use computers Website Design The behavior of entering online shopping sites for consumption is called online shopping. The shopping items can be digital, such as software, or real life items. The online shopping site is built in a virtual digital space. It uses the network to display goods, and uses the multimedia characteristics of the network to enhance the visibility, selectivity, and contrast of goods. For example, it uses virtual technology to display goods, so that consumers can comprehensively view all aspects of the goods they buy, and make greater use of consumers' rights. At the same time, the contact between businesses and consumers becomes easier and faster. One email can express some opinions and requirements of consumers. When receiving information, merchants can use the automatic reply system to reply or manually reply. In traditional shopping, the one to many model is the way we are used to, while in online shopping, it has become a one-to-one model. Individual rights are protected. As a business, it should be able to reflect the personality of individual consumers and provide more services. Online shopping has its own characteristics, not all items can be consulted online.
 
Online sales

Online sales are booming in developed countries. According to the survey of the Internet Research Institute of the United States, during the Christmas shopping period in 1998, the global online sales reached 2.8 billion dollars, including 1.2 billion dollars in the United States. For example, the world-famous AOL website controls nearly 40% of e-commerce sales through its network services and online sites. During the shopping season, a large part of AOL's sales came from first-time online shoppers. Of AOL's 15 million users, 1.25 million were online shopping for the first time during the shopping season. From Thanksgiving Day to December 27, each user has two online shopping trips a week on average. One of the main benefits of attracting customers to online shopping during festivals is convenience. The survey of AOL, one of the online sellers, found that 85% of customers think online shopping is easier than traditional shopping. 94% said they would also do online shopping and recommend online shopping to friends. For online stores, it is crucial to obtain customers. It is more beneficial to maintain the return rate of the largest online shopping customers than to attract new customers. Amazon has expanded its business from books to music, video and gifts. In order to enable customers to make comparison shopping, they also obtained the agent service of Junglee. The number of online shopping customers is increasing, and the online gift market has matured. Merchants will launch some special services to make up for the shortcomings of online gift shopping in the past, such as door-to-door delivery, personalized cards, etc. Many analysts believe that Christmas 1998 was a milestone in the mainstream of online shopping. In 1997, customers only tried online shopping. In 1998, customers had experienced the convenience and comfort brought by online shopping.

Online shopping has become a common practice in Australia. The trend of Australian consumers purchasing goods and related services through various Internet service websites is in the ascendant, and the market is developing rapidly. At present, Australian online shopping consumers believe that the biggest advantages of online shopping are convenience and time-saving, which naturally attracts those consumers who have money but lack time. Most Australian consumers who shop online earn more than 60000 Australian dollars a year, and most of them are between 25 and 39 years old. 60% of these consumers believe that price is not the main consideration when they consume. More than 96% of online consumers in Australia currently shop through local websites in Australia. 75% of online consumers have great confidence in online shopping and its future development, and more than 42% of them have at least 5 times of online shopping every year. People who often search online for information tend to shop more online, and 73% of online consumers search online for the latest information every day. At present, the products that Australians buy online mainly include: fresh fruits and vegetables, groceries, tickets for various performances or sports activities, general insurance and various tourism related services. About 10% of more than 6.6 million households in Australia are connected to the Internet. From 1996 to 1997, about 2.85 million people in Australia used the Internet, and by the second half of 1997, it had increased to more than 3 million. About 19% of the population over 16 years old have Internet browsing experience. The growth rate of Internet population in Australia reached 100% in 1998.
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