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Shangpin China Joins Hands with Beisheng Internet to Create a New Chapter in Website Construction

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Online merchants

Source: Shangpin China | Type: website encyclopedia | Time: 2015-09-19
Currently on the network Website construction The goods for carrier marketing are generally suitable for online sales, such as software, hardware, books and magazines, entertainment products, flowers, etc. The prices of these products are relatively low. For the sake of network security, consumers dare not easily purchase large orders on the network. These goods have their own characteristics. For software, software sellers can use the network to release trial versions of software for consumers to try, and then provide services within a certain period of time. If consumers are satisfied, they will buy the software. Trial reading versions of books and magazines can be provided on the Internet, so that consumers can understand the books or magazines first, and then order them. This method of giving consumers the autonomy is popular, rather than the traditional forced shopping method. Flowers, because the network is a cross time, cross regional media, you can order flowers anywhere on the network, and do not have to queue up, and the other party also delivered to the door. All these goods have some characteristics of networking, and can be easily spread and sold by using the network.

The typical online sales is Amazon Bookstore. It is the largest bookstore on the Internet and on display. In addition to selling books and music CDs, it will also set up an online video store and plan to sell computer software at ultra-low discounts. Amazon Online Bookstore bought and merged two new companies with new network technologies, Junglee in California and Planet All in Boston, with 280 million dollars to help Amazon expand its e-commerce business. Junglee will provide Amazon with a more mature search climbing technology, namely shopping guide, so that consumers can compare prices through the network and order any products from fashion to computers.

Consumers can also purchase goods from other websites through Amazon's network. Amazon makes profits by way of royalty or advertising fees. Planet All will help Amazon establish a detailed user database. This means that in the future, Amazon will remind you that a friend's birthday is coming, and help you find the books and music that the friend likes from the database. With a click of the mouse, you can send the gift to the friend's door, saving the trouble of driving out, squeezing the department store, and queuing in the post office. Amazon Online Bookstore, with 3 million customers and a quarterly revenue of 116 million dollars, has become an international brand after three years of struggle. Since its opening in May 1997, Amazon's sales have quadrupled in four months. This contributed to the rise of its share price after its public listing; The rise of stock price in turn has led to a big increase in online book sales; As a result of the increase in sales, the stock price rises even higher, and the rise in stock price brings about greater sales. Until now, Amazon has not been able to make a profit, nor has it ever given any return to its shareholders. Even so, its stock continued to grow, rising to 132 dollars in 1998, and its market value exceeded 8 billion dollars, making it a new favorite of Wall Street.

Relying on the favor of Wall Street, Amazon in the United States has also begun to join forces and expand its power. It has not only reached a cooperative relationship with the famous Muze company to enter the music field, but also included the top online booksellers in the UK and Germany under its banner, planning a blueprint for a single cat world. The three companies acquired by Amazon are Bookpages, the largest online bookseller in Britain, Telebook, the number one online bookstore in Germany, and Internet Movie Database. The purpose of the acquisition of Telebook is to better develop the online sales market in Europe. The purpose of acquiring Internet Movie is to support it to eventually expand the online video sales market. Amazon's acquisition of these three companies is just the latest attempt to expand its online sales. Amazon plans to enter the online music sales market. The company hopes that visitors to its Web site will like its music store.

Amazon spent a total of 55 million yuan on the acquisition of these three companies, including cash and common stock. It may issue 540000 ordinary shares to the acquired company. Amazon has a growing appetite for acquisitions. After acquiring the above three booksellers, it soon plans to acquire two other Internet companies to strengthen and expand the existing business of its website. Amazon will issue new shares after acquiring these three companies, including 800000 PlanetAll shares and 160000 J unglee shares. These two acquisitions will further increase Amazon's competitiveness in e-commerce. Amazon and Muze reached a deal to increase Muze content on their new music store. According to the deal, Muze's music database will be included in Amazon's online music store. Amazon will also get Muze's books and video content.
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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