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Online sales come late

Source: Shangpin China | Type: website encyclopedia | Time: September 23, 2014
The progress of mankind has brought about the network, which has brought about earth shaking changes in people's lives, such as: Website Design , online shopping, online securities, etc., of course, online sales are no exception. Compared with overseas online sales, domestic online sales have just started, and the actual sales performance is even more embarrassing. Beijing, Shanghai, Guangzhou and other cities are the first in China to launch online sales business. However, several shopping malls in Beijing have started online shopping for several months, and the transaction rate is surprisingly low. The low transaction rate of online shopping is mainly because people are accustomed to traditional shopping methods, especially the imperfection of online shopping system itself, which makes consumers unwilling to participate easily.
 

Books were first sold online in China. Hangzhou Xinhua Bookstore founded what is believed to be the first online bookstore in the country's book industry. It is open 24 hours worldwide through the Internet. Readers can directly order books online and receive books sent by the bookstore quickly without leaving home. However, in the past year, only 400 people came to visit, and the turnover was very small. The biggest disadvantage of the online bookstore is the lack of information. In this bookstore, there is no information such as book cover and content introduction, but only four elements of bibliography, publishing house, author and pricing, which makes it unattractive for those who pay attention to books.

Moreover, the current book payment settlement method of online bookstores is backward, and it can not be settled through credit cards online. Readers need to send book payment and mailing fees to the bookstores after spending online fees to buy books, which does not give full play to the advantages of online bookstores. The bookstore exited after opening for a year. However, in the tide of network development, it is the sunken boat that is accompanied by thousands of sails. The withdrawal of some online bookstores, followed by the opening of more online bookstores, has set off an upsurge of online book selling recently. At the end of 1998 and in the spring of 1999, the online sales of Shanghai and Beijing, two of the most important book markets in China, really marked the arrival of a new era of book sales consultation. Shanghai Bookstore is the first online bookstore in China to adopt the latest global standard for secure electronic trading. It can provide immediate authorization, safe and fast services for all VISA card holders who meet SET standards worldwide, and also provide services for domestic readers who hold Great Wall Card, Peony Card, Dragon Card, Pacific Card and Golden Spike Card for online settlement. The store sales target of Shanghai Bookstore is Shanghai citizens. For customers outside Shanghai, it is necessary to establish a perfect mail order system to provide mail order services. It operates various books, audio-visual products and electronic publications of more than 800 publishing institutions in China, covering practical life, Chinese and foreign literature, social science, culture and education, children's books, science and technology, art books and other categories, so that readers can really get all the books they like in a bookstore.

Beijing is the center of Chinese culture, and the opening of the online bookstore of Beijing Book Building is even more influential. The Beijing Book Building, located in the northeast of Xidan intersection in Beijing's bustling business district, has a total floor area of more than 50000 square meters and can display more than 100000 kinds of books. It is the largest state-owned retail bookstore in China and the largest Chinese bookstore in the world. Its online bookstore software system mainly includes three parts: basic web page, basic data management and daily data management. The basic web page includes: online book purchase, book ranking, signing and supervising books, recommending new books, news reports, building introduction, building dynamics, customer messages and related navigation modules. Basic data management includes: bookstore information management, publishing house information management, new book preview information management, etc. Daily data management includes: book classification management of the bookstore, management of changing book prices, etc. The online bookstore system has the storage capacity to support 500000 kinds of books. The system is designed to receive 1 million visitors every day, and can support 10 million visitors at the same time. At the initial stage, online bookstores can operate 130000 kinds of books, including all books published by all publishing houses in China within two years. Due to the wide variety of business, wide market coverage, all-weather business hours and other characteristics, it can fully meet the needs of readers, especially in underdeveloped areas of the domestic publishing industry. Foreign readers can also learn more about China by purchasing books online.
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