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Concept of online securities trading

Source: Shangpin China | Type: website encyclopedia | Time: September 26, 2014
The so-called online securities trading means that investors use Internet network resources, including public Internet, local area network, private network, wireless Internet and other various Fengduan activities related to securities trading, including a series of services such as obtaining real-time quotations, relevant market information, investment consulting and online entrusted trading of securities. In its narrow sense, it refers to the whole process of securities transactions such as account opening, silkworm care, payment, delivery and clearing through the Internet: technically, the Internet mainly covers securities brokerage companies and Website Design Customers can also access online financial information and other services related to securities trading. Its broad concept refers to the use of an open system, including the use of wired or wireless networks, intranets or the Internet to complete securities trading processes such as account opening, entrustment, clearing, payment and delivery. Technically, the network can cover stock exchanges, banks, securities consulting companies, network technology service companies, etc. Customers can access online securities information services Investment analysis services, consulting and wealth management services, as well as other financial value-added services such as personal wealth management established on this basis. At present, what people refer to as online securities trading is mainly a broad concept, while the actual operation is still a narrow concept.

Compared with the transformation of agricultural economy into industrial economy in 1880 and the transformation of industrial economy into knowledge economy in the 1970s, the emergence of the Internet has a far more far-reaching and extensive impact on modern economy. The US Securities and Exchange Commission pointed out in a report on online trading that online trading is the most significant change in the relationship between individual investors and securities companies since the invention of the telephone. Therefore, the importance of online trading lies not only in simply adding a new entrusted trading mode, greatly reducing the cost of entrusted trading, and significantly improving the efficiency of securities investment, but also in injecting new vitality into securities business, breaking the space-time limitations of traditional trading mode, and overcoming the drawbacks of traditional trading mode. It can provide investors with all-round, undifferentiated Individualized investment consulting service will lead to a new revolution in securities brokerage business.

Therefore, as the manifestation of securities e-commerce, online securities trading is a new commercial service provided by the securities industry to customers through the Internet, and it is a free information and paid transaction network service. Its basic contents include: 1) providing enterprises and investors with all-round and personalized services for investment and financing; 2) It can realize paperless securities trading more for investors. It does not need the support of the logistics system, and the required conditions are the popularization of the Internet, electronic currency settlement, network security issues, etc; 3) Be able to provide investors with international economic analysis, government policy analysis, enterprise management analysis, securities block analysis, static and dynamic analysis of securities and other services; 4) Be able to serve investors by means of daily information crowding at home and abroad, securities market, securities agency trading and investment consulting, auxiliary decision analysis of service objects, and providing special reports based on differences.

At present, the business models of online securities trading in the world mainly include the following three types.
1. Charles Schwab, as the leader of the online securities trading industry in the United States and the largest Internet securities dealer in the United States, provides online trading, telephone trading and over-the-counter trading for securities investors. Jiaxin does not innovate in technology, realizes the reduction of transaction costs, and on this basis reduces the service price, improves the quality of the project, and then attracts a large number of customers by virtue of good service and low service prices. In just a few years, it has more influence in currency value, average polar return and the securities market than the major U.S. securities firms Merrill Lynch, Megan Stanley Lehman Brothers and others, who created the business miracle of T-bond brokers at one fell swoop, naturally become outstanding representatives of this model.

2. E * Trade Mode - E "Trade Company completely adopts online trading and has tangible business outlets, so it can use the lowest possible discount to attract securities investors who are more sensitive to price but not very demanding for services. The main advantage of this model is the low price advantage. The typical representatives of this model are E" Trade and Ameritrade Company.

3. Merrill Lynch model: Merrill Lynch entered the network as a traditional securities dealer. It is characterized by the use of the company's professional brokerage team and huge market research volume to provide customers with various financial services. The Merrill Lynch model is a very painful model. When Merrill Lynch, once a brilliant securities company, was introduced into the online trading market in 1999, its advantages in the transmission of securities trading model had been somewhat eclipsed. The company was trapped in a very passive situation, and must carry out profound strategic business restructuring and reform.

The development of online securities trading has many impacts on the secondary securities market. First of all, the development of online trading will increase the number of investors engaged in securities trading as a whole. The development of online trading will not only bring about the transformation of shareholders to Internet users, but also bring about the transformation of Internet users to investors. The convenience of information transmission and transaction, the low transaction cost and the comprehensive and personalized securities services will attract many people to join the industry of online securities investors. Secondly, the development of online trading will make the competition between securities companies increasingly fierce. The breaking of geographical restrictions will make the competition between securities companies more direct. When the development of online trading transits from the existing regional market occupied by each other to the re division of the market, the competition situation will not only be very fierce, but also very delicate. In addition, the popularity of online trading will drive investment. If the higher requirements for the service quality of securities companies are met, the low cost and convenience of information transmission provided by the Internet has greatly enriched online securities information and brought many choice opportunities to investors. Therefore, for securities companies to attract investors, they must The depth of service and the high quality of service. Because with the popularity of online trading and the intensification of competition between securities companies, investors will inevitably put forward higher requirements for the services of securities companies.

For the traditional securities industry, online securities is to use the most advanced information and network technology to restructure various resources and business flows in the original business system of securities companies, so that users and internal staff can carry out business and provide services through the Internet or telephone voice. For this reason, the securities industry can greatly save labor and market costs, and put human and material resources into more detailed, comprehensive and personalized investor services.
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