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The Origin of Network Marketing

Source: Shangpin China | Type: website encyclopedia | Time: October 15, 2014
After nearly 40 years of development, the network has achieved great success since its birth in the 1960s. Businessmen have benefited a lot from this, and have gradually evolved new business activities such as "virtual market" and "online shopping" on the Internet, which has led to online marketing. Network marketing is based on Website Design Based on the transaction, the emergence and development of all kinds of new things have their own reasons and environments, and network marketing is no exception. It can be said that network marketing is the inevitable product of the development of science and technology, changes in consumer values, fierce market competition and other factors. In China, 20 years ago, computers were still a luxury in people's lives, as if only those engaged in computer research or rich people deserve it. Nowadays, computers accompany us like a necessity, whether at work or at home.
 
network marketing

For some people, their demand for computers is no less than that of "living is eating". Especially in recent years, in order to improve work efficiency, people have been promoting new concepts such as paperless office and digital management. It can be seen that the popularity of computer applications and the application of network technology are sweeping across this ancient land of China at an astonishing speed. It can be said that today's computer has become the most common media tool for enterprises and even the public (cities and towns), which also creates a basic environment for the development of online marketing. It seems that people are happy and are getting used to understanding or realizing their certain needs from the Internet, so online marketing has naturally become a new generation of marketing means. Especially in the past 10 years, meeting the needs of consumers has become an eternal theme of enterprises. Therefore, one of the important links of enterprise marketing is to constantly track the psychological dynamics of consumer demand. So what is the psychological dynamics of consumers in the 21st century?

The return of consumers' individual consumption. Today, with the development of market economy, most products are extremely rich in both quantity and variety, and consumers can select and purchase goods or services based on their personal psychological desires. Their demands are more, and the changes of demands are more anticipated. Gradually, consumers began to develop their own standards, and they were not afraid to challenge businesses, which was unimaginable in the past. Because theoretically, no two consumers have the same psychology, and each consumer is a segment of the market. Psychological identity has become a prerequisite for consumers to make decisions to purchase a brand and product, and personalized consumption has become the mainstream of consumption.

Consumption initiative has been enhanced. In the trend of increasingly refined and specialized social division of labor, consumers' sense of purchase risk increases with the increase of choices, and they are tired of and distrustful of one-way "spoon feeding" marketing communication. In the purchase of many daily necessities, especially in the purchase of some large durable consumer goods (such as computers), consumers will take the initiative to obtain information related to commodities through various possible ways and make analysis and comparison. The initiative of consumption in the market is growing. Today, some consumers with high work pressure and tension will aim at the convenience of shopping. However, other consumers are on the contrary. Due to the improvement of labor productivity, people have more time to spend. Some freelancers or housewives hope to spend their time shopping to find fun in life, keep in touch with society and reduce psychological loneliness.

Network marketing caters to consumers' psychology and meets personalized needs. The biggest characteristic of online marketing is consumer oriented. Consumers will have more and greater freedom of choice than in the past. They can find satisfactory products in the global scope according to their own personality characteristics and needs, without geographical restrictions. By entering the interested enterprise website or virtual store, consumers can obtain more relevant information about products, making shopping more personalized. Network marketing has a strong interaction, and is an ideal tool for enterprises to achieve full marketing. Traditional marketing management emphasizes the combination of 4P (product, price, place and promotion Pnm tiai), while modern marketing management pursues 4C (customer, cost, convenience and communication). Now, no matter what kind of concept, it must be based on the premise that enterprises must implement whole process marketing, that is, they must fully consider the needs and wishes of consumers from the design stage of products.
 
Unfortunately, this is often difficult to do in practice. Lack of proper communication between consumers and enterprises or high communication costs. In the network environment, this phenomenon will be greatly improved. Even small and medium-sized enterprises can collect real-time information from consumers in the whole process of marketing at a very low cost through electronic bulletin boards, online discussion areas, e-mail and other ways, and consumers have the opportunity to express their opinions on a series of issues from product design to pricing (especially for enterprises that adopt the value pricing method) and services. This two-way interactive communication mode has improved the participation and enthusiasm of consumers, and more importantly, it can enable the marketing decision-makers of enterprises to have a target in mind and fundamentally improve consumer satisfaction.

Network marketing can meet the needs of price oriented consumers. Network marketing can save huge promotion costs for enterprises, making it possible to reduce product costs and prices. Consumers can find the most favorable price in the world, and even bypass the middlemen to order directly from producers, so they can purchase at a lower price. This change of consumer price concept calls for the emergence of online marketing, which also meets this demand of consumers to a certain extent.
 
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]