Several Elements of Network Value
Source: Shangpin China |
Type: website encyclopedia |
Time: November 6, 2014
1、 Compatibility
Globalization is the essential feature of the network economy, so the business development direction of any network company or website must be globalization, which is the further development of the goal of "global decision-making and localized implementation" of multinational companies in the late 1980s and early 1990s. The development direction of network companies can only be multinational companies, so the business of network companies must be compatible. We can see that in the future, the technology, capital, management and business of the network company will form innovative modules with great flexibility. The company's business can be broken down into independent operating modules, which can not only allow new modules to be added continuously, but also allow some new modules to replace the old ones, These modules can be combined with the modules of other companies and constantly develop and innovate. Compatibility is an important element of the value of network companies and websites.
2、 Complementarity
Complementarity is a great value in the development of network companies, especially in the early stage of development. Many network companies can exist because they are complementary to the value of traditional industries and rely more or less on traditional industries on the basis of forming their own independent economic value links. For example, an online retail website needs the traditional logistics distribution center as the foundation, and also needs the help of traditional media. However, because traditional retail stores need customers to go to the store to see the goods in person, they cannot meet the requirements of customers to buy the world's goods without going out, and online retail stores can just meet the shortcomings of traditional retail stores with the help of online real-time media, Form sufficient complementarities. Another embodiment of the complementary value of network companies is their complementarity to other network companies. We can see that many network companies that have been acquired and merged have not generated profits, but have been acquired at a high price. The simple reason is that network companies have formed very good complementarities with other network companies in terms of resources, technology or market, so that they have higher value.
3、 Expectations
User expectations are very important for the financial industry. For example, if all or most of the users think that a bank is going to go bankrupt, even if all of the bank's loan operations are very good, the cash held by the bank cannot meet the withdrawal of most users, which will lead to the bankruptcy of the bank. Similarly, for network companies and websites, if all or most of the users think that the services of the network company or website will not conform to the trend of the times, even if the current service of the network company is good, users will gradually leave the network company or website and use the services of the network company and website that users expect to recognize. Expectations are actually aimed at new user marketing.
4、 Customer satisfaction
User satisfaction is an important goal of modern enterprise marketing, and it is the sacred principle of marketing and development for network companies in the new economy. In order to satisfy users, Internet companies really realize the most advanced form of direct marketing - one-on-one marketing. One to one marketing can be said to be the marketing for each user when the market segmentation reaches the limit. To satisfy users, Website Design The company began to develop towards information customization and personalized service. Users can freely determine the website browsing interface, obtain special client services and customize user interface information according to their own preferences. Only when users are satisfied with the service provided by the network company and the website, will users often visit the website, and generate real consumption behavior driven by consumption stimulus to provide consumption behavior to the network company.
5、 Versioning or Continuing Marketing
The ability of upgrading is a magic weapon for many high-tech enterprises to win in marketing. In order to allow users to use their own products, some companies have started to give free gifts to make users depend on their own products and services to a certain extent, so as to realize their own profits in the future. Let's take such an example. A drug dealer, in order to sell his drugs to drug addicts in the future, first lured some healthy curious people in the form of free, and then sold them for profit after they became addicted to drugs. This is a very bad practice, but it is very effective. Another example is a milk powder company, which first gives milk powder to the maternity hospital. Of course, doctors use it for newborns. After the mother leaves the maternity hospital, most mothers will continue to use the company's milk powder. The difference is that the mother will buy the milk powder herself later.
Let's take another example of high-tech enterprises. A database software company launched its own product earlier, and some users used the product to form a large number of information databases. When other database software companies launched better products, users were unwilling to spend a lot of manpower and material resources to re convert information into the database of the new company's software model, I don't want to spend more time learning to use new database software, so I still use the original company's database software. We can see that the services of network companies also have the value of updating, or the value of continuous marketing for users.
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