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Advantages of online advertising

Source: Shangpin China | Type: website encyclopedia | Time: November 19, 2014
(1) It covers a wide area and is not limited by time and space. Internet based Website Design , the information transmitted to people is wide, fast, and numerous. The tentacles of the Internet have touched every corner of the world. In addition, it operates day and night. Therefore, online advertising can transmit advertising information to every corner of the world 24 hours a day through the Internet. It is neither restricted by region nor time.
online advertising

(2) The number of audiences has exploded. Although the Internet is still a new media, its audience is growing at an astonishing speed. According to media reports, at present, the number of Internet users in China has reached more than 10 million, while the number of Internet users worldwide has reached more than 100 million. This growth rate shows strong vitality compared with the speed of traditional media in the early development.

(3) Online advertising can provide a variety of media information for interest assessment. Online advertising can integrate sound, image, graphics, text, animation and other forms together, and have a strong impact on the audience. Its effect is far stronger than newspapers and magazines that only provide static graphic information and broadcast that only provide sound information.

(4) The advertising effect is easy to count. Through the online access counter attached to the advertising page, enterprises can timely understand the access rate of advertisements, such as the number of times advertisements are exposed in front of users, the number of times users click advertisements further after they become interested, the number of times they know details and other data can be recorded and counted, so that it is easy to analyze and evaluate the advertising effect. Traditional media advertising, whose content is one-way flow, is difficult to obtain the audience's feedback on the degree of advertising attention, and can not measure the advertising effect in a timely manner. Traditional TV advertisements, radio advertisements, newspaper advertisements and magazine advertisements can not have the function of interactive processing.
 
(5) It has perfect interaction function. By providing interactive processing function, advertising can make it very convenient for advertising audience to order online while browsing advertising. This feature is of great significance to modern people who live in the Internet era and work and live in a safe and fast way.

(6) The market prospect is broad. According to the current situation in the United States, online advertising has accounted for 15% of the total revenue of various coal advertising, which is an exciting figure. In the field of Internet, today in the United States is likely to be tomorrow in China, and the prospect of online advertising in China is also very promising.

In a word, the impact of the Internet has begun to substantially affect all levels of society, and the network is changing the way people deal with affairs such as shopping, financing, information acquisition, etc. with revolutionary power. Traditional commodity stores leave their doors cold, and expensive shelves may accumulate dust, because consumers are already used to shopping online at this time; The long waiting line in the hospital no longer exists, and the inefficient, backward and expensive traditional medical model will inevitably be replaced by network medicine; The spacious and gorgeous showroom of today's car dealers will become a warehouse for wholesalers; The position of traditional insurance agents and securities brokers will also be in jeopardy, and various online brokerage industries will easily seize their markets with the advantage of high efficiency and low price.

Of course, the traditional economy has always been the mother of the network economy, which cannot be eliminated overnight. The purpose of developing the network economy is not to destroy the entire economic system, but to force all enterprises to rethink their management methods. As long as the leaders of today's enterprises keep a clear head, seriously understand and face the impact of the Internet, actively think about and find the entry point to take advantage of online business opportunities, and try to integrate the Internet into the core business of enterprises, they will be invincible in the new round of competition in the new century.
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