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Website design and management

Source: Shangpin China | Type: website encyclopedia | Date: January 6, 2015

In the process of website construction, online marketing decision-makers of enterprises should also pay attention to the design and management of web pages to make the website play its best role. The following are brief descriptions.

（1） Principles of website design
    Website Design We must start from the characteristics and needs of the target customers. Only from the perspective of the target customers and around the purchase motivation of the target customers can we design information content that can attract the attention, interest, desire and purchase action of the target customers. Therefore, web pages must have good readability and attractiveness.
（2） The website should provide necessary resources and tools
Web pages can provide existing databases, Internet and Web guides, image libraries, document libraries and other valuable tools and resources for searchers to use. The topics covered by tools and resources depend on the interests of potential visitors. For example, sports shoe stores provide visitors with a database of sports knowledge and provide web links to famous players and teams to attract customers to visit their own sites frequently.
（3） Website design should highlight personality
Because there are so many websites on the Internet, websites without personality often pass by netizens in the process of surfing the Internet. It is difficult to retain netizens, and even if you stop to watch it, it is also difficult to leave an impression.
（4） The content of the website should be updated frequently
The site should ensure that its page content is constantly changing. Let customers feel fresh every time they visit. Visitors should feel the corporate image of the company, which is progressive and innovative every day. In order to adapt to the characteristics of the information society and improve the loyalty of target customers.
（5） Carry out site activities
Carry out competitions and award-winning activities on the network, or provide some knowledge answers. Please ask relevant experts to answer the hot issues of public concern. Even online song ordering can increase the interest of customers, potential buyers or the public in the enterprise site. These activities can be conducted via email or online.
（6） Provide value-added services
Network service should maximize the value pursued by target customers, and value-added service is one of the ways. The super value service covers a wide range of applications, such as free software download, virtual library, weather forecast, financial information, travel guidance, movies, children's education, etc.
（7） Connection between design and websites in the same industry
The benefits of online marketing are based on the complete satisfaction of customers. The website provides links to websites in the same industry, providing all-round information that customers want to search. It can increase the reading value of customers and often achieve better results. Even if not linked, customers can easily achieve information symmetry through query software. Provide the website of competitive product manufacturers. It is often regarded as the performance of good image of the enterprise and confidence in its products and services. The website of the manufacturer of complementary products will help to sell the products of the enterprise.
（8） Publicize your network address on traditional marketing
The high popularity and credibility of enterprise outlets are valuable intangible assets of enterprises. For a long time, the traditional media is still an irreplaceable and important information dissemination channel. Enterprises should inform the public of their website addresses and promote their value-added website services in all possible traditional media and occasions.
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