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Misunderstandings in the construction of industry portals

Source: Shangpin China | Type: website encyclopedia | Date: January 8th, 2015
1. Many customers are engaged in the industry Website construction At the beginning, the assumption was very large, which led to the weakness in the positioning of website construction and the pertinence of user groups. For a large and comprehensive website, the cost of continuous investment, maintenance workload, scope of resource integration, and operation force required by the enterprise are amazing, which are unrealistic for ordinary enterprises It is also difficult to control. In fact, this is also the reason why the Internet is filled with a large number of "China's XX networks" and empty, and it is also the important reason why a large number of enterprises fail to operate industry portals. After all, the era of portal enclosure has passed.  

2. We must understand that the current market trend is: the market is becoming more and more refined, consumption is becoming more and more personalized, and information is becoming more and more popular; We should not try to change or violate the laws of the market. After all, this is not something we can do. We need to dig deeply into the characteristics of user groups and launch detailed and distinctive services for them. "Fine and refined" has become a shortcut for the development of industry websites.  

3. Portal website and enterprise website are totally different in system architecture. Many enterprises only look at the superficial website effect, which is very fatal. Portal websites have very high requirements for system design. Whether it's the workload of database operations or the number of user groups they target, portal websites have much higher requirements for concurrent processing capability, system stability and operating efficiency. If a portal website is developed for you according to the development model of an enterprise website, it will never meet your operational requirements. If you only plan to spend thousands of yuan to build an industry portal, your system is likely to be modified by programs downloaded from the Internet for free, which will not bring you benefits, but will also bring you endless troubles.

4. Portal websites need more marketing and operation. Many portal websites become empty shelves due to the lack of reasonable promotion and marketing, or even no user access, or lack of reasonable maintenance and update operations. What's the difference between such a website and not doing it? Portal websites need more information and a large amount of valuable information. We must adopt reasonable structure and process design to improve the user's sense of experience, provide sufficient and valuable information to win users, update in real time, and promote operations For details, please refer to marketing websites, which are interlinked in online marketing and unavoidable for all enterprises and websites.
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

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