How to make a website topic
Source: Shangpin China |
Type: website encyclopedia |
Time: March 29, 2015
A successful network editor should not only have the ability to collect, process and release information, but also have the skills to optimize and plan, and make corresponding topics for some users' concerns. Why do we do special projects? 1. Express a fact (truth) or idea beneficial to the public through a topic. 2. Through a special topic, the public can find the fastest and most direct way to understand things. In China, first of all, we need to distinguish which people are more like people and which people are more like animals? Then we need to find out who we are serving. That is to say, what "people" power we gather online. Next, as our website, as the information provider and service provider of the public, how can we gather people? Through the power of online gathering people to achieve our marketing goals. Through quality information and analysis, of course. Of course, it is important to speak well, but it is more important to do well. To say is to say to yourself, and to do is to show to the service group. In the current background and reality, we are going to do special topics, and voice through them to provide professional information and analysis services for netizens, and provide professional services for the public we need. Because a topic is actually a form of expressing our own position and new ideas, and a form of expressing our views through network information. Why do we hold a planning meeting for a project? Because the project expresses our views, that is, the views we explore and agree with together. Our goals through the project: 1. We produce effective information by ourselves, and systematically let the public know what we want to express through the website and the topic itself. 2. Produce our own (hospital) original comments, also through special topics, so as to achieve the purpose of promoting our own. A special topic only expresses a clear view that is really beneficial to users. All the information and comments in this topic point to this point of view, and ultimately serve to express this point of view. What kind of projects do we do? When doing a project, we should first be able to have a strong interaction with the readers, and then we should be able to generate a new perspective of our own. The strong interaction is first expressed from the point of entry of the selected topic, the way of expression of comments, and the participation of readers. For example, netizens' comments, questions and answers, etc. Criteria for good topics It is really valuable, and can have a strong interaction with readers, and at the same time make readers feel that they have received really good quality services. We provide high-quality information services for readers, rather than fooling readers and providing false information services. Through our services, we make readers believe in our authority. When readers encounter similar problems, they think of us first. 1. It is necessary to have a strong interaction with readers, so that readers can understand all aspects of the theme we tell through this topic; 2. On the basis of information transmission, this topic will let the audience understand our products and have a deep impression on our products; Of course, the real key is to improve the quality of the article content, which is the most basic element of the performance of the topic. Theme style There are a huge number of topics on the current website. Ten thousand topics are generated a day. How can we make people remember them and see them next time. The only way is to have your own personality and do a project with your own unique style. The theme style we pursue can be determined by the editors themselves according to the content of the theme, or it can be fierce, funny, or professional authority. Our pursuit: to be a highly interactive and valuable topic. For users, the interactivity of the topic is mainly achieved through the selection of the topic, the presentation form of the topic and the views of our representatives, and the value of the topic is basically achieved through these, of course, mainly through the content analysis, that is, comments. How do we do the project? Sources of topic content and comments Source of article content: The basic method is from the network. Search online with Baidu. Fast, fast and scientific. There are three kinds of reality, one is the official media, one is the online media, and one is our own production. The last two are provided by netizens themselves, in addition to using official media. Selection of topics: The first goal of our project is to enable readers to reach the destination in the fastest time. In fact, a special topic is a long comment representing the media's position with stronger interaction and richer forms of expression. In short, let the audience get an impression of what you want to say after watching it. This is the soul of the project, which is the quality of the profession. As long as the content that is "useful" for this topic is put here instead of anything that is relevant, it will become a rubbish basket. Don't engage in "making a reservation". That's a stupid way. Have you ever done Sina since you made a reservation? What kind of topic content is really valuable? First of all, if the masses served by the mass media are really interested in it,. The second is what we also pay attention to, and can express or show our own through attention. Whether it is worth paying attention needs our professional judgment. We should pay attention to the really valuable content. Whether it is valuable is for the public readers we serve. Thematic Website production method: 1. PS capability. The design of special web pages can refer to the design method of portal websites or the layout of newspapers. The design of special topics should not only fully express their own intentions, but also help netizens distinguish between primary and secondary and important information. The design of web pages generally requires setting up eye-catching pictures, colors or words at banners, and those with links must be added. 2. HTML knowledge. There are many ways to make a topic. There are many ways to make a topic with pure HTML static pages. The topic pages are all made of HTML static pages. This way is that the content does not need to be updated for a long time, and the production is simple, but it needs to be done by people who are familiar with HTML page production. 3. Familiarize yourself with the CMS system. Another way is that all the CMS systems you use have their own thematic template function. After setting the corresponding tags and HTML templates, you can dynamically update them. This method is suitable for the thematic work that needs to update information in a timely manner. But ZOL makes the thematic work first, and its purpose is to get the search engine ranking in advance. You can look at its keywords and descriptions, It was poorly written. When high-end product series became a popular search term, it had gained more traffic and customers. Main points of content production of the topic: 1. We can show the views of different people in the form of charts and tables, and show the views of different people in an all-round way. This way is "pure reprint". Just beautify and typeset the content, and judge whether it is owned by netizens and search engines. 2. In addition, there are many channels for netizens to participate in discussions and express their opinions. 3. The most important thing of the topic is to see who can come up with more information, charts, data and opinions. Anyone who can skillfully design and properly express the form of information promotion will leave a deeper impression on netizens. I remember that Sina was very popular because of the "9.11 special report".
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