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What is free promotion and paid promotion in online marketing

Source: Shangpin China | Type: website encyclopedia | Time: January 6, 2016
network marketing The purpose of the enterprise is to produce actual economic benefits, expand the popularity and influence of the enterprise, and gain more attention from the group. Based on funds Website construction The online promotion can be divided into two types: free promotion and paid promotion.

1. Free online promotion

Use existing network resources, such as "forum", "blog", "mass mailing", "posting", "soft article", etc., to publish information for free, and achieve the purpose of information publicity without paying a fee. With the increasing cost of network promotion, free network promotion is the most widely used. Its disadvantage is that in the search engine ranking, its ranking will be behind the paid promotion, and the traffic is relatively small.

2. Paid network promotion

More often, enterprises need to pay a certain amount of money for network promotion. For example, put text, picture or video ads on popular websites, search engine bidding rankings, search promotion, and network alliance promotion. The most economical promotion method should be adopted according to the actual promotion needs and economic affordability, because in a certain environment, too much capital investment is not obvious.

Case: Three years ago, the author did a phase of Baidu competitive ranking promotion for an enterprise producing foreign trade shoes. This is a Japanese funded enterprise specializing in the production of men's casual shoes. At the initial stage of the website, according to the economic capacity of the enterprise and the actual demand for product promotion, the key word selected was "men's casual shoes", Mainly selected the third to tenth position on the first page of Baidu search results for bidding. At that time, the word was 0.63 yuan/click, and the effect was very obvious. After using the key word of bidding, the traffic of the enterprise website increased significantly, and the customers who did not inquire reached hundreds a day. The promotion cost of 3000 yuan was consumed in less than a month. At the end of the purchase of bidding words, The ranking of enterprise websites on Baidu search declined once, and then for various reasons, customers did not continue to do so, and the results of this paid promotion were immediately lost.

From the above case, we can see that network promotion is not achieved overnight, let alone by sticking to it.

Among the friends of the author Ali Wangwang, there is a friend named "Li Tanghua". On the Alibaba platform, he has been a member of Chengxintong for six consecutive years, and has won the title of "pants hook" and other keywords for several consecutive times, spending tens of thousands of yuan.

The pants hook is a small commodity, and such online promotion is a big deal. He said that because of bidding for keywords on the Alibaba platform, his company has increased the publicity of the "KO" pants hook brand. Facts have proved that his decision has made the brand known by more people. He once read a book "Business on the Internet" by the teacher "Shanghai Weiya", and he summed up Li Tanghua's bidding on Alibaba quite incisively. Here's a quote from him: 50 times of winning the bid went through three stages and crossed three boundaries. The first stage is for the immediate business, because marketing is the exposure rate, and winning the bid is to "let more people know KO pants hook". The second stage is to establish their own honest brand, "It is believed that keyword bidding is not only a contest of enterprise strength, but also a reflection of confidence and self-esteem in the quality, performance, price, service, brand and other comprehensive capabilities of the product itself." At the third stage, it has moved from the kingdom of necessity to the kingdom of freedom, "no longer the immediate business", He wants to work with Chinese service enterprises to attack world brands. Small brands also have a big vision, and online marketing promotion makes KO pants hook go further.
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1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

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