What are the four aspects that enterprises should pay attention to when carrying out online marketing?

Shangpin China Website production Marketing work is favored by many small and medium-sized enterprises. According to statistics, the proportion of enterprise sales brought by online marketing in total sales is increasing year by year. According to the summary of marketing experience, enterprises should pay special attention to the following four points when carrying out online marketing:

1、 The home page of the website should highlight the core competitiveness of enterprises

In the process of building a website, many customers will ask to put as many pictures of products on the home page as possible, hoping that visitors will pay more attention to the products. From the perspective of optimization, such typesetting is not conducive to optimization, but also hinders the user experience of the browser. Generally, we would suggest that enterprises set up flash scrolling display of products on the home page or open a section to highlight several "star" products. Of course, with the corresponding text description, we should accurately describe the advantages of the product, such as a generator set product, whose advantage lies in energy saving. When displaying on the home page, we should clearly mark the specific data of energy saving, Give visitors a more intuitive feeling.

2、 Form the concept of integrated network marketing

Many customers do not know much about online marketing. When their peers say it is good to do online marketing, they follow suit, ignoring the middle process and only looking at the final results. Therefore, their understanding of online marketing will be too one-sided. Now the concept of network marketing is very rich, and gradually improved into the concept of integrated network marketing. It is no longer simply to establish an enterprise official website and rank a few words, but to form a systematic network marketing and promotion scheme. It is not only to establish a brand website, but also to have a keyword scheme to carry out network marketing step by step and plan. The scope and platform of promotion is broader. In addition to a small number of competitive ranking promotion, it mainly relies on search engine marketing, blog marketing, email marketing, B2B marketing, B2C marketing, etc. to achieve low-cost, efficient and excellent results.