What is the core of non-commercial website value estimation?

Because a friend's non-commercial website is going to sell recently, and some buyers are talking about it, but the price has not been discussed. The webmaster thinks that this website is valuable, and lists many reasons, but the buyer has kept the price low for only one reason: although it has popularity, the click volume has not been ideal. The webmaster has always insisted on his bottom line of price, and buyers are afraid of losses, so this transaction negotiation is in a sticky state.

Regardless of the final result, let all individual webmasters ponder a question: how is the value of non-commercial websites measured? After some thinking, I put these thoughts into a new station of tool nature, mainly to express my views on the value measurement of non-commercial websites. I now express these views as follows. After reading this article, please test to see if my opinions can be recognized by everyone?

First, stations with high user applicability are of great value. If a website or tool fits the needs of users, it is valuable. For non-commercial websites, it mainly refers to some reading websites and websites that provide free application services. User needs are a kind of value. There are two small problems. One is the size of demand. The larger the user demand, the greater its value. The smaller the user demand, the weaker its value. Therefore, any website has only a certain user group, which is valuable in itself, such as the debut of QQ and Wangwang. The main reason why it has achieved unprecedented success is that users have high application programs. Therefore, in the measurement of long-term value of a website, any applicable program should be included in one of the parameters of website value.

Second, the promotion method can also determine the value. Everyone knows that any website or program tool is just a pile of code without being popularized. If you consider the cost of promotion, use "money" to measure its value, and form a brand effect driven by traditional media, its value is also extraordinary. For example, dating websites like Jiayuan, relying on the east wind of TV media, only rely on the engine to survive, The volume and weight per unit time become one of its main measurement parameters. For non-commercial websites, most of them rely on engine search to survive. Because its traffic is free and its cost is the lowest, the engine will be more friendly only when users' applicable needs are taken into account. Therefore, for non-commercial websites, if the volume and weight are relatively large, the traffic will not be large in the short term, but it does not mean that the value will be small forever. If the volume and weight of the same kind of websites increase by an order of magnitude, the traffic from the engine will be very considerable, and the advertising value will also increase several times or even dozens of times.

Third, the degree of optimization is just icing on the cake for website value. Many people regard website optimization as "deified". They think that the density of titles and keywords is just right. Once optimized, everything will soar like a fairy. In fact, it is not true. I have read a lot of novels and model websites, such as a website called "Burning Novels". The optimization is very few, but the traffic is very strong. For a non-commercial website, basically no optimization has been done, Even the key layout is particularly disordered, but the engine collection and weight are relatively high. Even if a post is turned, it will be faster than the original post of the optimized station. In this way, it does not mean that optimization is unimportant. If you don't optimize at all, the engine doesn't know what it is. Just tell the engine what the site is mainly doing. Therefore, when calculating the value, optimizing the title and keyword can only play a role of icing on the cake.

Fourth, the brand effect accumulated for many years. I have seen many websites that buy traffic. Compared with a local website with a brand, Brand website The profit is at least ten times more than that of websites that buy traffic. The brand station has a relatively stable and low-cost traffic source, and the user's trust is far more important than the flow like flowing water. Brand effect requires years of word-of-mouth operation, not overnight. Its value measurement is relatively abstract, but it is also crucial for a non-commercial website. It involves a long-term development.

Therefore, the temporary flow of a non-commercial website is not the only factor to measure the value and price of a website. It mainly depends on the degree of application of the non-commercial website users, the way of promotion, the right optimization, and the brand effect. It is the core algorithm parameter to measure the value of a non-commercial website, accounting for 85% of the entire algorithm. Of course, we should also refer to the response speed of web pages, spider simulated crawl speed, response and other factors. As mentioned above, and the idea into a small station to evaluate the value. This article is not the final conclusion, but also the authoritative and standard view. It is just an attempt, and there may be a lot of thinking to be discussed.