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Use SEO optimization technology to improve website ranking

Source: Shangpin China | Type: website encyclopedia | Time: December 29, 2017
Shangpin China is committed to studying search engine ranking rules, spreading website optimization knowledge, and using SEO optimization technology to improve website ranking. We will use DIV+CSS layout while making pages, follow the international W3C standards, and optimize the website title, keywords, header, description, alt, table, internal and external links, content standardization editing, and keyword density, Improve the popularity of enterprises on the Internet. Choose fashion Create website Instant basic seo optimization
Basic seo optimization includes:
1) Image algorithm compression: The website image is compressed without distortion through third-party software and algorithms, and the image volume is reduced while ensuring the image clarity, thus improving the website access speed.
2) Basic optimization: add title, keywords and metabase to the website page in the program production stage, simplify the number of tables, and improve the website's attention on search engines
3) Code optimization: The front-end code of the website is reconstructed in the way of DIV+CSS, which can be compatible with the access of all kinds of browsers and improve the user experience. At the same time, during the reconstruction, it is included in the collection friendly to search engines, such as: reasonable use of H1 and H2 tags, automatic submission of site maps, physical static pages, etc.
4) Content optimization: While reasonably saving and writing the page title, keywords and description, integrate the page content into the keywords, and grasp the reasonable keyword density, page linking and other methods to optimize the website content to be more relevant. Make it essentially the same as the core concept of search engines.
5) Keyword optimization: focus on the optimization of core valuable keywords, such as external links, thematic content, etc., so that they can get a higher position when searching for corresponding keywords.
For website optimization and website ranking, we get the following equation:
Enterprise website ranking=good product+good publicity (search bidding or SEO optimization)
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Optimization engineers' answers to ranking FAQs:
Small and medium-sized enterprise websites will encounter many problems when they are promoted. Many users ask us why our websites cannot be found in Google or Baidu, why our websites rank so low, why our website traffic is so small... These problems are most common in small and medium-sized enterprise websites, These enterprises often pay much attention to the beauty of website pages (such as flash with strong visual impact, doing some javascript special effects, etc.), but ignore the crucial issue: website ranking. Simply put, what are the problems that adversely affect the ranking.
1、 Website keywords
We can see from many SME websites that the titles of the home page and the inside page are either dozens of pages or almost the same. This almost means that the website column has slightly changed keywords, such as: product introduction - XXX company, and then the inside page is still the same. Such web search engines do not like it, at least Baidu does not like it, Determining the key words of a website should be considered at the beginning of building a website.
2、 Template or self-service station building
Template or self-service website building was relatively popular a few years ago, because template website building only needs to select the template, and then fill in the content to apply, which is cheap and difficult to update, while search engines prefer frequently updated and creative web pages, and those framework style templates that are repeatedly applied are naturally blocked
3、 Website homepage flash
Many companies and enterprise websites use flash, which does not mean that flash is bad, but that search engines do not know flash. At least current search engines do not know flash. If you do not know website rankings, you'd better not use flash. Of course, if enterprises do bidding rankings, it will not have much impact.
4、 Website update problem
Due to the particularity of enterprise websites, there are often several or dozens of pages, which are not well updated. It is suggested to set up a news system to regularly release some news. Many enterprises feel that there is nothing to write, but in fact, many can be written, such as 512 earthquake donations, what honors the company has won, which are good news materials, It is also good for the enterprise itself. If you want to update twice a week, you can update only a few things. An article can be written in dozens of words. Remember: updating once a day is better than updating once ten days. Updating 10 articles at a time is much better.
5、 The Soul of Search Engine Optimization
Not long ago, the senior consultant of Shangpin China paid a special visit to Mr. Peter, the architect of Google ranking. In the conversation, we mentioned what the secret of Google ranking is. Mr. Peter smiled and said: The most attractive title and the most valuable content are the secret of Google ranking. Therefore, the content of the website must be original and attractive.
In addition, many enterprises do not know about the choice of domain name space. They think that a space can be used for websites, but in fact it is not. If the IP or domain name of some website hosts has been punished by search engines, their own websites will be more or less involved
If you have any questions about this, please call us at 010-60255689
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
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Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]