What details should be paid attention to in the web design of Beijing e-commerce website construction?

The rapid development of the Internet has made the e-commerce industry more promising. As an e-commerce industry, more attention should be paid to the development of websites. The development of e-commerce websites focuses on the combination of online and offline, integrated marketing to maximize benefits, and online marketing focuses on the marketing power of websites. In the construction of e-commerce type websites, how can we grasp the design details to win customers?

First, the purpose of navigation marketing is clear

As an e-commerce website, an essential element: a navigation module with marketing power. As one of the basic elements of a website, navigation directly bears the user's behavior habits. Navigation is the place where every website has a high number of hits. Navigation is easy to affect user behavior. As an e-commerce website's navigation, more attention should be paid to marketing power. What is the navigation with marketing power?

The navigation of e-commerce websites still pursues clear categories and simple structure. It is suggested that the categories should be ideal for 1-3 layers, not more than three layers. The category must clearly include the category of the entire website, so that users can choose in time. At the same time, it is suggested to show the current hot activities in the category, so as to achieve timely marketing and strong marketing.

Second, publicity that is easy for users to remember

The most critical and easily overlooked issue in the development of e-commerce websites is the slogan. A good slogan has a direct impact on the development of enterprises. If you can make catchy slogans, it represents the enterprise characteristics of e-commerce enterprises to users. Both online and offline links must be well publicized at any time. The slogan also represents the corporate culture. When an e-commerce enterprise is mentioned, its slogan can be thought of in a timely manner, which means that the enterprise has become popular and won public praise. A simple example: drinking Wang Laoji for fear of getting angry. E-commerce websites must pay attention to publicity, which can be highlighted next to the logo icon on the top of the website, and can not be ignored when promoting corporate culture.

Third, the launch of activities

We all know that as an e-commerce industry, what is indispensable is: event planning and operation. For the operation of activities, the utilization value of advertising space must be comprehensively considered. The promotion of e-commerce websites' activities must be focused on, so that users can know the launch of the activities at the first time, and can seize the re purchasing power of old users and retain the usefulness of new customers. The key points need to be designed according to different types of pages. Page ads can consider the middle pop-up mode, and can also focus on the top banner diagram, such as Vipshop. Advertising space design is very important. In addition, previously mentioned the importance of navigation, so the recommended location must focus on marketing activities. It is worth reminding that, in fact, the page with large traffic is often the product details page, so the design of display advertising space for the product details page activity is very important and cannot be ignored.

Point 4: Test on the AB side of the commodity page

The commodity detail page has important conversion power. Since the commodity detail page carries the profit of the enterprise, it must be designed for the whole station marketing of the commodity detail page. The design of the product details page must include basic elements: brand introduction, product details, purchase help, service evaluation, use help, etc. Of course, other necessary elements need to be designed in combination with the characteristics of the enterprise's products and the user's concerns.
The above is the content brought to you by the small editor!