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Shenyang website construction analysis: what is the reason why website keyword optimization has no effect?

Source: Shangpin China | Type: city news | Time: May 26, 2020
Whether it is server, algorithm adjustment or other factors, since you are engaged in SEO optimization and want to do this work well, you must have a comprehensive concept, and carefully analyze and optimize from all aspects. Why is website optimization ineffective? Only by finding the root causes, SEO outsourcing optimization personnel can suit the remedy to the case.
1、 Algorithm adjustment
Baidu has also changed recently due to the change in the number of bear paws. It has introduced some relevant search algorithms to deal with the new search strategy of black hat search engine optimization edge, such as: the signs of keyword accumulation in the title, leading to inconsistent titles. For example, the recently released "Baidu Search Page Title Specification" believes that many webmasters have not noticed this, which should be one of the main factors leading to the big fluctuations in Baidu's search engine optimization rankings without effect.
II. server setting
The host settings also affect the search engine optimization results. For example, some host settings prohibit search engine crawling, and the access of ordinary users will not be affected. The server 404 error message is set incorrectly. When the page does not exist, the user will see 404 error message prompt, but the returned server information is 200. This will make the search engine think that your website has a lot of copied content, leaving a bad impression on the search engine. Therefore, as we are engaged in search engine optimization, we must regularly check the log file to ensure that the search engine spider crawls smoothly and the returned message is correct.
Third, the wrong strategy
This often happens in start-ups, because the company's website has just been launched, the company has no professional SEO optimization experts, no systematic knowledge to learn SEO optimization, and may make many wrong optimization strategies, such as: today the platform releases the external chain, tomorrow the station will write an article, the key optimization keywords are uncertain, the posting is not standardized, and the content quality is not high. Generally speaking, the correct optimization strategy should focus on the optimization and determination of good keywords within a cycle, update the content while publishing the external chain, publish the content regularly, pay attention to the quality of the content, and do not hold the optimization mentality of fishing for three days and drying the web for two days.
Shenyang website construction analysis: what is the reason why website keyword optimization has no effect?
4、 Competitive pressure
Before optimizing keywords, as an optimized webmaster, you should learn to analyze the performance of your competitors. This is called knowing yourself and your opponent. Especially for some new websites, because the weight is not as high as that of old websites, we can't stand still, otherwise our SEO data indicators will certainly be unsatisfactory, which is no doubt, so we must always pay attention to our competitors. The specific aspects are as follows:
A. The frequency of competitors updating Zhang Wen, the quality of Zhang Wen's content and the coverage of industry vocabulary;
B. The platform released by competitors' external chains, the structure of external chains, and the proportion of high-quality external chains;
C. Whether the competitor's website has received special support from Baidu, such as Baidu Xiongzhang's early bamboo shoot plan and the current plan to support the best site.
5. Optimization technology
For a long time, white hat SEO optimization has been the most stable and effective, but some webmasters, in order to have a better ranking for keywords, buy some software to click on, or over manipulate links, buy a large number of one-way links in a short period of time, as well as the early stage of the website, the content is maliciously collected images, which are very important website optimization effects. Once found by search engines, You may face the risk of closing the station. Therefore, in the early stage, we must do a good job in preventing websites from being collected. We must take chances and find shortcuts. Seo optimization has no shortcut, only down-to-earth, step by step optimization.
6、 Misunderstanding of search engines
Many business owners, especially traditional business owners, believe that as long as keywords are ranked, it will be effective. It is easy to promote keyword ranking, but this is not the case.
First of all, keywords with rankings do not work. Because every time a user searches, it represents a demand. Users search only because they want to find the information they need. Only when our website can be displayed first and the title and description are attractive enough can users have access to our website. At this point, if our Shenyang website construction The completion can solve users' problems and meet their needs, and it is possible to generate transactions.
Secondly, even if we can meet the needs of most users, keywords will not be effective if they are displayed. Maybe some friends will say that as long as the keyword traffic is large, ranking can bring a large number of users, and customers will be counted one by one. This idea may have been useful in traditional media before, but in today's Internet, it is not advisable, because keyword ranking takes time, unless you put ads in search engines, it is absolutely impossible to get rankings in a short time. SEO requires a certain ranking cycle to obtain, which is also the biggest cost of SEO: labor cost and time cost.
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