MENU service case
Website construction website design Beijing website construction high-end website production company Shangpin China
We create by embracing change
360 ° brand value__
simplified Chinese character
Simplified Chinese English

Shangpin China Joins Hands with Beisheng Internet to Create a New Chapter in Website Construction

Type: Shangpin Dynamic Learn more

Langfang website construction explanation: What are the characteristics of excessive website optimization?

Source: Shangpin China | Type: website construction | Time: May 27, 2020
Optimizing website keywords is one of the important means for websites to obtain traffic. If the novice webmaster does not pay much attention in the optimization process, it is easy to lead to excessive optimization of the website. However, the novice webmaster himself does not know excessive optimization, or even what is excessive optimization. What are the aspects of website over optimization? How to prevent the website from being over optimized, and conduct in-depth analysis with everyone.
Over optimized performance of website
1. Keyword stacking. Many novice webmasters have problems at the beginning of optimization. In the title of the page, they piled up a large number of keywords. They want to put more keywords on the home page in this way. This is obviously over optimization. Too many keywords, poor readability. The search engine cannot find the key points, nor can it focus on keyword weights. Baidu has also upgraded its algorithm to punish the keyword accumulation of this title.
Solution: Adjust the title according to Baidu search engine algorithm. The title shall be written in such a way that the first page is brand words plus positioning words, the classification page or column page is the current name plus brand words, and the detailed page is the product name or Zhang Wen title plus brand words to avoid keyword accumulation and improve readability.
2. Unreasonable internal chain and reasonable internal chain structure are conducive to improving Langfang website construction The internal weight and keyword ranking in the internal page. In the internal chain construction, the webmaster mainly makes anchor text links for keywords. Many novice webmasters add anchor text to anchor text links, regardless of Zhang Wen. No matter what keywords, links all point to the home page, which is obviously over optimized.
Langfang website construction explanation: What are the characteristics of excessive website optimization?
Solution: To create anchor text for keywords, not every keyword should be added, but high-quality content should be added. Keyword links must be followed. If all pages linked to the keyword layout are added to the first page, the search engine will determine that they are over optimized.
3. The content quality is low, and the content quality of the website is very important. Many novice webmasters don't pay enough attention to Zhang Wen's update. The updated Zhangwen is of low originality and poor quality, and does not conform to the theme of the website. They also piled up various keywords inside Zhang Wen. Some people even copy it directly on the Internet without changing a word. They update their website. This "porter" approach can easily lead to punishment.
Solution: In terms of content update, we must adhere to valuable originality, consider user needs and website themes, update every day within a fixed time, form a good interaction with search engines, and improve the collection of Zhang Wen.
4. The external chain is over optimized. High quality external chain can not only help enterprises to improve their brands, but also help enterprises to bring traffic. Therefore, many novice webmasters use the external link group software to release the uncertain number, limit a certain platform, and let all links point to the home page. This is also unreasonable.
Solution: To make high-quality external links, we should consider the quality of external links and the diversity of external links. We should make recommended links or keyword anchor text based on the content. The published platform should also be related to the content of the website. This kind of external link has high quality and can play the role of external link.
Source Statement: This article is original or edited by Shangpin China's editors. If it needs to be reproduced, please indicate that it is from Shangpin China. The above contents (including pictures and words) are from the Internet. If there is any infringement, please contact us in time (010-60259772).
What if your website can increase the number of conversions and improve customer satisfaction?

Make an appointment with a professional consultant to communicate!

* Shangpin professional consultant will contact you as soon as possible

Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]

Communicate with professional consultants now!

  • National Service Hotline

    400-700-4979

  • Beijing Service Hotline

    010-60259772

Please be assured to fill in the information protection
Online consultation

Disclaimer

Thank you very much for visiting our website. Please read all the terms of this statement carefully before you use this website.

1. Part of the content of this site comes from the network, and the copyright of some articles and pictures involved belongs to the original author. The reprint of this site is for everyone to learn and exchange, and should not be used for any commercial activities.

2. This website does not assume any form of loss or injury caused by users to themselves and others due to the use of these resources.

3. For issues not covered in this statement, please refer to relevant national laws and regulations. In case of conflict between this statement and national laws and regulations, the national laws and regulations shall prevail.

4. If it infringes your legitimate rights and interests, please contact us in time, and we will delete the relevant content at the first time!

Contact: 010-60259772
E-mail: [email protected]