These details cannot be ignored when designing Zhengzhou enterprise website

First point - clear navigation design

This requires distinguishing between the number of commodity categories. If it is a large online shopping center with a wide range of goods, it needs clear classification navigation and direct keyword search (preferably fuzzy search with fault tolerance). Some goods can be divided into several categories, such as belts are both clothes and gifts, and agaric is both food and toys. To facilitate inventory management, it should not be published repeatedly, but can appear in several categories at the same time. For e-commerce websites with categories, map navigation can be considered. For example, children's clothing websites can use picture navigation. A big boy represents the children's clothing of an older man, a little girl represents the children's clothing of a young woman, and a baby represents the clothing of a baby. Click the text next to the picture to enter the corresponding category. The biggest advantage of image navigation is to facilitate users to enter the target category, shorten the judgment time, reduce unnecessary thinking, and improve the user experience.

The second key point is to facilitate the uploading and replacement of images.

As we all know, images are the key to improving the conversion rate of websites, while most enterprises or small sellers do not know the website technology, simple FTP is inconvenient, or background uploading is popular. In terms of website operation, users cannot compare with website designers, website design must be based on the ability of users, and images should be replaced and uploaded separately. Two pictures need to be saved consecutively when uploading separately. Old pictures can be restored later. The replacement not only reduces the size of the website program, but also does not need to change the image path, which is beneficial to search engine optimization.

　 Third point - small pictures of mobile phones

Due to the mobile phone traffic, the pictures on the PC end often reach hundreds of kilobytes. If you download a large number of pictures, it will consume a large amount of traffic, and the user experience is poor. This problem can be solved by using small pictures dedicated to mobile phones. Although the resolution of the mobile phone screen has been greatly improved, after all, the physical size is smaller, and the visual difference of the size image is smaller than that of the computer. Therefore, considering comprehensively, the user experience of using small pictures dedicated to mobile phones is better. As for mobile phones, we can talk about it when mobile phone traffic is fully realized in the future. I guess there's still time to wait

　　 The fourth key point - SEO completes the text link, Complete the picture ALT tag, complete the breadcrumb navigation, title and description (deion), reject unnecessary pop-up windows, eliminate flash, JS and frameworks, use CSS+div, reduce code, delete invalid code, automatically generate keyword pages, and open the forum. The forum can not only retain and active users to increase repeat purchases, but also improve Website construction effect However, it should be noted that not all industries are suitable for establishing forums, such as outdoor equipment e-commerce websites and phishing equipment e-commerce websites

Point 5 - Data processing capability

Data includes user data, such as registration, phone number, Alipay account, receiving address, instant message number, birthday, shopping habits, etc.

Commodity data includes commodity category, relationship with other commodities (such as similar commodities and supplementary commodities), commodity sales volume, transaction price, inventory, sales rate, profit margin, etc.

Data report automatic generation capability? This involves trade secrets that cannot be disclosed. In short, this is a selling point of e-commerce website design.

Point 6 - visitor statistics function

Through the analysis of tourists' behavior, we can determine which goods are of interest to users and which goods are of interest but have a low turnover rate, and then we can make corresponding changes.

Point 7 Load balancing

Baidu Cloud, Alibaba Cloud and Teng Xunyun

Once the number of online users reaches several thousand at the same time, the burden of the website will be very heavy. At this time, load balancing is required to ensure that the website will not crash and avoid losing customers. As for bandwidth, it is relatively easy to achieve. Just spend money to increase the bandwidth of the server. Baidu Cloud Alibaba Cloud and Teng Xunyun are both very good on the server.