Shijiazhuang enterprise website promotion experience sharing, good external chain is very important

In search engine optimization theory, the construction of external links is particularly admirable, because good external links can effectively improve the ranking of websites in search engines. However, if the external chain is established for optimization, it will often lead to the company's website promotion going astray, because there are too many ways to stay outside the Internet. Experienced Internet users have many resources outside the chain. These external links may increase the website weight of the enterprise website. But does it really work?

Enterprises should purposefully link externally, that is, such external links can bring target users, which is what we call useful. At the same time, there are not many enterprise website operators. First, due to cost considerations, and second, most enterprise website maintenance personnel are still part-time. Even if they are full-time, there will be no more than two. People's energy is limited. Don't blindly increase external shackles. When making the outer chain, pay more attention to the quality of the outer chain.

The so-called high-quality external chain is not necessarily the high-quality external chain obtained by high weight websites. For example, the enterprise is manufacturing clothes, and the external chain is completed on the high-quality automobile website. For the clothing company's website, there is basically no target customer. If the outer chain is completed on a high-quality clothing industry information website, the quality of the outer chain will be very high. Any external user chain that can introduce traffic and has the opportunity to turn it into a target is regarded as a high-quality chain.

For enterprise websites, there are several ways to introduce high-quality Website link :

Yellow Pages websites are classified as confidential information websites. Generally speaking, the Yellow Pages website can leave the website address, and the Yellow Pages website has a large number of registered users, so the weight is generally high. For enterprises, you can choose several high-quality yellow pages to choose the payment method, which can more easily display your own business information+website links.

For traditional enterprises, they always have their own business network. This business network includes purchase channels and sales channels. It needs to cooperate with suppliers and distributors of raw materials and coordinate with different enterprises. In the long-term business process, it has formed its own unique "enterprise circle". Then, as the most valuable offline resource, you can establish a website link relationship with friends' websites in the "business circle". On the website, you have me, I have you, so replication is basically a word related to the network, and the quality of the external chain obtained is not too poor.

Competitors' websites can also link to their own websites. Have you found the type? Don't think it's really bad. You won't ask how to know whether the other party agrees or refuses. In general, the competition may be fierce. Maybe I will refuse you, but if you are in the same industry, your website has a great weight, and the other side has a large market share, but the weight of the website is very low, which may be friendly to you. There will be many industries in many industries. The mortgage relationship is not isolated and hostile. In many industries, one company has more orders. If you can't finish it, you will give it to others. These are normal. Internet companies have subverted the real economy. At that time, facing such a huge change, it was not a good idea for traditional companies to accept such a huge change. Therefore, it is not impossible to place links on competitors' websites.

In addition, studying competitors is also a good direction to increase the external chain. For enterprise website operators, you can select multiple websites in the same industry to view their positions in the outermost chain, and then place the outer chain there. The advantage of this is that when everyone gets together, it will attract a large number of target users. Maybe users choose to cooperate with competitors, but it is also possible that some users will choose to cooperate with themselves. If they meet a user who is good at "shopping", after many surveys, you will choose the best cooperation company. Users have different selection criteria. Don't think there is no chance. The key is that you want users to see you in the hands of competitors, which is the most critical issue.

Most social networking sites in my mind are like QQ and WeChat. Through the interaction between software and users, this is a narrow social networking site. Social networking sites cover a wide range of topics, such as 58 cities and networks. Of course, websites like the Internet and recruitment websites like 51job.com, including those that are not popular now, all believe that community websites are outdated, and expand knowledge sharing websites such as Zhihu, Insider and Douban. The job search website can be used as an external link to the company's website and can be updated every day. These websites will bring good traffic to enterprise websites because there are a large number of active users.