What three points should Zhengzhou enterprise website construction pay attention to?

In the era of rapid development of Internet information, the development of Internet technology and e-commerce, and the current market situation continue to promote enterprises to embark on the road of e-commerce. The construction of the enterprise website is not only the "facade" of the enterprise, but also the "starting point" for the outside world to understand the development process and business direction of the enterprise.

At present, there are more than 800 million mobile phone users in China, who really "bow down" and spend time on mobile phones, while mobile enterprise websites require a higher sense of user experience. Enterprise website construction is very important. In order to improve the user experience effect and conversion rate, it is necessary to keep up with the trend of technical design and work hard on website design style and functional technology.

　　 First of all, the website should grasp the future development and requirements suitable for the company itself

Most enterprises have almost no website construction plan. They suddenly want to promote the construction of the enterprise website, without considering the website planning and implementation plan comprehensively. In view of this situation, the completion rate of website design is extremely low. From the perspective of enterprises, business owners are actually in a confused stage. Or mechanically copy other websites directly, but each website has its own ideas and is only applicable to its own enterprise. Copying someone else's website can only imitate the appearance of the website. If you need to modify and upgrade the website in the future, there will be many difficulties. Because you don't know the basic features and design philosophy of this website. Of course, copying websites is not impossible. In fact, it can also introduce the advantages of others, rather than copying them all. High quality website cases still encourage friends to imitate. Therefore, if you do not have a deep understanding and requirements for the future development of the company, consider how to do the website in all aspects, but cannot grasp its characteristics, it is recommended to avoid blindly building the website.

　　 Secondly, the website should be typeset according to the company's customer base.

Some enterprise website managers have strong personal awareness: for example, they like the design style of the website, such as the navigation bar, the enterprise products must be placed here, and so on. The whole website is based on your own will. Have you considered what you like, not necessarily what your customers like? I still think it is too idealistic. I think that other enterprises are booming to expand their capital and sales channels through online marketing. I also want to enter into enterprise online marketing blankly, and want to get high profits immediately and increase investment in online marketing. Enterprise website construction and enterprise network marketing are both means of marketing and sales. However, the quality of product sales is closely related to the quality of the product itself and many other links. If an enterprise wants to make profits in website and online marketing, customer experience is very important. The long-term development of an enterprise is to meet the needs of customers as much as possible and combine good enterprise products.

　　 3、 The website should be conducive to engine search and increase the number of enterprise users and customer visits

Some companies may not even log into the search engine after the website is successfully established. If customers don't ask the company's official website, they will never publish it. Many enterprises always feel that there is too little content on the website and too few navigation columns. They try their best to add columns and content to the website. I thought customers would be enlightened when they entered the website, but they were confused. Because the customer doesn't know where the target product is, let alone how to browse the interface. The enterprise website must have a clear priority and hierarchy. A good user experience is simple operation and concise content. Search engines crawl websites, collect websites, and rank websites, thus bringing users and traffic to websites. They must believe that the website is conducive to the user experience. The basic settings and rules of a website are necessary for a website to be captured by a search engine, but the good user experience of a website is the essence that search engines like this website.

although Enterprise website construction It is the only way for enterprises to flourish, but as website planners and managers, we should not only care about the cost of website construction, but also consider the long-term interests of the company. How to plan a website is good, how to do it can maximize the interests of the company through the website!