What materials should be prepared for Beijing brand website design?

Brand information: provide basic information about the brand, including brand name, brand logo, brand slogan, brand positioning, brand values, etc. This will help designers understand the brand's personality and the message to be conveyed.

Company profile: provide company profile and background information, including establishment time, business scope, core competitiveness, etc. This helps designers understand the company's positioning and industry characteristics.

Product or service information: sort out relevant information about products or services, including product features, functions, advantages, etc. Provide high-quality pictures and detailed descriptions so that designers can effectively display and promote products or services.

Target audience: identify the target audience of the brand website, and understand their needs, interests and behavior characteristics. This will help designers consider the preferences and experiences of target audiences in website design.

Brand color and visual elements: provide brand color scheme, font selection and other visual elements. This will ensure that the website design is consistent with the brand image and convey the right emotions and information.

Style reference: provide some style references of brand websites or other related websites to help designers understand your expectations and preferences for website design.

Content organization structure: determine the main page and content organization structure of the website, such as home page, about us, products/services, news/blog, contact us, etc. This will help designers plan the navigation and page layout of the website.

Pictures and video materials: Prepare high-quality brand related pictures and video materials, such as company photos, product photos, work scenes, etc. This will make the website more attractive and vivid.

Market competition analysis: provide analysis of competitors' brand websites to understand their design style, functional characteristics and user experience. This will help designers create unique website designs that are different from their competitors.

Other support materials: provide other support materials as needed, such as brand guide, marketing copy, brand story, etc. This will help designers better understand the brand and reflect it in website design.

These materials will help designers better understand the needs and goals of the brand, so as to design websites that meet the brand image and user expectations.