Station building color matching: how to scientifically match colors in the production of Beijing enterprise websites?

Understand the brand identity: first, ensure that the color scheme selected is consistent with your enterprise's brand identity. Your logo usually contains the main brand colors, which should be reflected in the entire website. The main brand colors should usually be used in the main elements of the website, such as navigation bar, title, button, etc. This helps maintain a consistent brand image. Consider the impact of color matching on user experience. Make sure the text is easy to read and avoid color combinations with low contrast, especially between the text and the background.

Color psychology: study color psychology to understand the impact of different colors on people's emotions and behaviors. For example, blue is often seen as a cool and trustworthy color, while red can cause excitement or tension. Use online tools or color scheme generators to help you choose the right color combinations. These tools usually provide you with different color schemes such as complementation, analogy or triangle. Use balanced color combinations in the website, and consider using contrast to guide users' attention. A contrasting button or link can help the user identify important actions.

Responsive design: consider the color presentation of different devices and screens. Colors may vary on different screens, so make sure your color scheme remains attractive on all devices. A/B test shall be conducted before design or after website publishing to determine which color combination has the best effect on users. This can help you continually improve your color scheme.

Barrier free color matching: consider accessibility, and ensure that your color selection is also friendly to color blind users and other visually impaired people. Use accessibility color matching tools to check whether your website meets relevant standards.

Refer to other websites: check the websites of competitors or similar industries to understand their color schemes, but do not completely imitate them. You can get inspiration from it, but make sure you remain unique.

When choosing a color scheme, always put user experience and brand image first. Scientific color matching can help your website attract users, improve usability and enhance brand identity.