Beijing website design: principles and methods of color matching

1 Selection of main tone

Most commercial websites in Beijing usually choose more stable and professional main colors, such as dark blue, dark green, dark gray, etc. These colors convey a sense of commercial preciseness and steadiness, and are suitable for showing the professionalism of enterprises.

On the basis of the main color, some auxiliary colors should be properly matched to make the overall design more layered. You can choose bright but not dazzling colors, such as golden yellow, light blue, light gray, etc., to increase the vitality and attractiveness of the website.

The choice of background color should consider the clarity of the text and the effect of setting off the overall color. A common choice is to use a light background, such as light gray or white, to ensure that the text is clear and readable.

To ensure the readability of website content, there should be sufficient contrast between the text color and the background color. Generally speaking, the contrast effect between dark text and light background or between light text and dark background is better.

2. Avoid too harsh color

In Beijing website design, generally avoid using too harsh and bright colors. You can choose deep colors to make the overall style more consistent with the atmosphere and solemnity of Beijing.

Avoid using too many colors in the design to maintain the overall simplicity. Generally, using 2-3 main colors and a small amount of auxiliary colors can maintain simplicity without losing richness.

If there are corporate brand colors, they should be used in website design to ensure consistency and brand recognition.

Beijing has a rich cultural heritage, so we can consider integrating some traditional cultural elements into the color matching to increase the local sense and uniqueness of the website.

3 Responsive design

Considering the differences between different devices and screens, the color matching also needs to be adjusted in the responsive design to ensure a good visual effect in all situations.

stay Beijing Website Design The goal of color matching is to highlight professionalism, modernity and metropolitan atmosphere, while maintaining simplicity and vitality. Choosing a color matching scheme that is suitable for the target audience and industry characteristics will help the website attract users more visually.