1. Jump out rate
The bounce rate is the percentage of visitors from your website, without clicking any other page to leave your domain name. The bounce rate is an indicator of website content quality and overall user experience. The lower the bounce rate, the better.
2. CMS (Content Management System)
Content Management System (CMS) is a back-end tool for easily publishing, storing and organizing website content without interfering with website design or functions. Popular CMS options include WordPress, Empire Dream, etc. People without program experience can easily manage a website.
3、CSS
Cascading style sheets (often referred to as CSS) are used to define the look and feel of the website design beyond HTML files. CSS has slowly replaced many HTML based layouts and formatting methods for websites. This is because CSS simplifies the HTML file of the website and helps to improve the search ranking.
4. CTA
CTA or call phrases are very important for modern websites, especially when viewing a large number of transformations. A CTA on a website is a button, banner, text or image that requires web visitors to click on, which usually results in a page or information conversion.
5、DPI
Abbreviation for dots per inch. DPI is the print resolution of the image. The standard resolution on the network is 72 dpi.
6. Error 404
404 error indicates that the page you are trying to access does not exist. It may be caused by a typo in the URL, or the page may have been deleted, but the link is still accessible.
7. Error 502
502 gateway error means that one server received an invalid response from another server.
8. Site icon
Do you know the small icon next to the web address bar? This is a favicon. Usually 16 × 16 pixels, favicons can be. ico,. gif or. png files.
9. Fixed Width Layout
The fixed width layout is a website with a preset width by the website designer. As mobile responsive web design has become an industry standard, this format is becoming more and more outdated.
10. Graphic design
For years, graphic design has been the voice of the leading network trend. No use of style elements, such as shadows, textures and gradients, gives the site a clean, simple, flat appearance. Minimalism is the key to graphic design.
11. Focus
The focus of the website is images, banners, videos, and content in any format, which naturally attracts the eyes of network visitors.
12. Front end
The front end is everything visitors see on your website, including UX, UI and some languages such as HTML and CSS. See also back end
13、GIF
Whether you use hard or soft "G", GIF stands for "graphics exchange format", which is a picture format compressed to reduce transmission time. You may be more familiar with GIF animation, which uses frames to create a short animation.
14、HTML
HTML is the main language for writing and creating websites. Abbreviation for Hypertext Markup Language, HTML is used to provide content on a website, while CSS handles style options. However, HTML can be used to determine how content is displayed to some extent.
15、IA
According to Wikipedia, IA or information architecture is "structural design of shared information environment". Organize and label websites, intranets, online communities and software to support the arts and sciences of findability and usability. "Usually confused with UX, IA focuses on structure, while UX involves emotion. For more information, see UX or click here.
16. Entrance marketing
Inbound marketing is a way to bring you prospects, rather than having to go out to get them. The core idea behind inbound marketing is to win customers' attention, so that your company and website can easily find and attract customers and attract content. Your site represents the main library in most inbound marketing campaigns.
17、JAVASCRIPT
JavaScript is a programming language that makes web pages interact. JavaScript allows you to influence or manipulate elements already in HTML tags. For example, you can use JavaScript to change the color of an image or rotate it in some way without changing the page you are on.
18、JPEG
JPEG, like GIF, is the image format of the Joint Imaging Expert Group. JPEG is created using lossy compression, which can reduce the image to 5% of its original file size, but some details will be lost.
19. Landing page
The target page can be any page on your website found by visitors through clicking online CTA or link. You will never start a marketing campaign without a dedicated landing page. Good target pages can be measured by high conversion.
20. Marketing automation
Marketing automation is a software platform integrated with your website, CRM and other technologies, which can simplify the marketing of a variety of online channels (such as social media, e-mail and websites), and realize the automation of outreach and repetitive tasks. Popular marketing automation systems include Pardot, Hubspot and Marketo.
21. Meta tag
Website visitors can't see it. Metatags are code fragments encoded into the title of the page, which can tell the content of the search engine page.
22. Navigation
Often referred to as a menu or bar, navigation allows your visitors to move from one page to another on your website.
23. Open source
Open source CMS refers to WordPress and Imperial CMS, which allow their public source code to be researched and worked by anyone around the world.
24. Comprehensive browsing volume
A page browsing means that a page visitor (or search engine spider) looks at a page on your website.
25、PNG
Create portable network graphics or PNG to replace GIF as the choice of lossless data compression picture format. However, using JPEG may lose some details instead of PNG.
26、SERP
SERP is the abbreviation of search engine result page, and is the result list returned by search query.
27. Website map
A website map is a list of pages on a website, usually organized in a hierarchical manner, and can be accessed by search engine crawlers or users.
28. User interface
Abbreviated as UI, the user interface is the space where people interact with machines. To have a good user interface on your website, you want users to complete tasks as efficiently as possible. Although design is important, all these are about UI functions.
Responsive Web Design Create a Web site that responds to the environment. When you choose responsive web design, your website can be viewed on all devices with different screen sizes.
30、SEO
SEO stands for search engine optimization, which is an activity that affects your visibility in the search engine results page (SERP) without payment. This is also known as organic or natural search.
31. Availability
Usability is a quality attribute that tells the user how difficult or easy the interface is.
32、UX
UX is the abbreviation of user experience, which is all about your website visitors' feelings on your website. A good UX designer will not only consider the navigation of the website, but also how to promote participation. In order to achieve this, they designed and created a cohesive, desirable and predictable path and interaction from the perspective of users.
33. Network server
A Web server is a large computer that hosts multiple websites and web pages.
34. ALT label
Alt tags are text substitutes for images on web pages. If the image is not loaded, this text will appear in its place.
35. Anchor text
Anchor text is a hyperlink on a web page that you click on when you click on the link. Anchor text is associated with backlinks and SEO.
36. Back end
The back end of the website is part of the website hidden by visitors. It is the "server side" that controls how the website works, updates and changes. The back end usually includes information structure, application and content management system (see CMS), but it can basically refer to the content invisible to visitors in the browser.
37. Backlink
Backlinks refer to links from other websites to your own website. Backlinks are a key part of SEO. Search engines often find spam backlinks and have a negative impact on any SEO efforts you make. Backlinks require high quality.
38. Folding
Folding in web design and development represents a similar concept. It refers to all the content that cannot be initially seen when a website is loaded in a standard browser.
39. Blog
Blog is a regularly updated website or webpage. Blog is an essential part of modern websites and any type of content creation.
This article comes from Shangpin China: High end website design
