What details should be paid attention to when selecting fonts in website design

　 Is there a brand guide? Follow them

The brand guide defines how to use the elements that make up your brand. Your brand policy is an important tool for communicating a consistent brand strategy. They are a set of rules that help you and your designer create a unified logo by defining your color, logo, and of course font when connecting multiple elements of the brand.  

So, if you already have a brand guide, you can Website Design We must insist on it. If you haven't, here's how to create a brand guide.  

When creating a web design for a website, you can try using a new font, but do not do so! Every time someone receives your business card or visits your website, they will have a little understanding of your brand DNA and the overall design of the company. In short, these perceptions of your brand need to create a complete and coherent picture - otherwise your brand may eventually look like a mess with no recognition value. This is why it is important to keep all digital platforms and printed materials consistent in terms of color, style and font.  

Match your existing brand font

The brand guide will include fonts and families, font sizes, and the font hierarchy used by the brand, so you can immediately integrate them into your web design. However, if your brand uses unknown fonts, some tools can help you identify the font names you use.  

However, if your brand uses custom fonts, your designers will try to use similar web fonts in your web design. Due to different browsers, your custom fonts may not look as clear and clean as you want, so many web designers will use generic fonts to match your brand fonts as much as possible.