What are the promotion methods and key points of website SEO optimization?

As an enterprise website, its purpose is to promote the enterprise's brand, products and services on the Internet, and to bring potential customers and obtain commercial benefits. How can we bring these gains to enterprises through enterprise websites? SEO optimization and promotion It is the method used by most enterprise websites now!

If the website wants to achieve these two goals, it must carry out network promotion. In order to achieve the effect of website promotion faster and better, quickly let search engines include enterprise websites, obtain good search engine rankings, and let more customers know their websites. After the construction of enterprise websites is completed, we need to do some basic search engine operations on the websites.

Settings related to the website

Finally, the overall inspection and layout of the station should be carried out: check 404 pages, robots. txt, static links, tree structure, and URL standardization, so that everything is not blind. Strictly check the dead link of website pages, which is the most taboo

Plan the structure and content of the website

After the key words and other information are established, it is time to make a decision on the layout structure and specific content of the website. On the website, according to the search engine spider crawling rules, reasonable layout of content and keywords can make the website reach a good search engine friendliness. In addition, it should be noted that flash and JS special effects should not appear on the website pages. Try to use less pictures. Add an Alt attribute tag to the image to facilitate search engines to identify the meaning of the image.

Reasonable network promotion means

No matter how beautiful a website is, if you don't promote it, no one will know about your website, let alone visit it, let alone bring many benefits. So reasonable adoption of necessary promotion means can make people find your website faster, bring practical benefits, and achieve the ultimate benefit goal. The basic promotion forms include: blog promotion, forum promotion, soft article promotion, question and answer promotion, exchange of friendship links and other means.

Reasonable layout of long tail keywords

In general, the theme keyword is the theme of the positioning website, and what can really bring interested customers is often a reasonable long tail keyword. According to the target keywords, carry out the analysis of relevant content, including product, industry and other information, and finally establish the long tail keywords that are searched in large quantities, have little competition and can meet their own site, which can bring considerable traffic and intended customers to the website.

This article is from Shangpin China: Enterprise website construction