Shangpin China Joins Hands with Beisheng Internet to Create a New Chapter in Website Construction
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fourteen 2014-06 The Importance of Network Brand Building （1） The necessity of establishing network brand The enterprises that establish network marketing brand can be divided into two categories: one is the enterprises that have just been established online. They have no ready-made brand in the traditional marketing environment, and they also start from scratch online; The other is that they have their own website design products in the traditional marketing environment -
fourteen 2014-06 Operation and management of network brand （1） Brand value analysis and hierarchical management A successful enterprise has at least one well-known brand, which is why people think of "Rolex" when talking about watches, "LV" when talking about satchels, and "perfume" when talking about perfume -
fourteen 2014-06 Meaning of enterprise domain name brand Enterprise brand is the object of customer identification and selection. Traditional marketing focuses on improving brand awareness, while for online marketing, enterprise website production needs to rely on the Internet for business activities, which also has the problem of being identified and selected, that is, enterprise domain name. 1. The meaning of enterprise domain name -
thirteen 2014-06 The Concept and Significance of Network Marketing Brand Brand is an invisible wealth for enterprises. Brand owners can constantly gain benefits by virtue of brand advantages. They can use the brand's market pioneering power, image expansion force and capital accumulation force to constantly develop, and exert the brand value to the extreme. In the online market environment, the value utility of website building brand -
thirteen 2014-06 Promotion strategy of online marketing products Because the characteristics of different types of network products are different, so in the Internet based network marketing, enterprises' website production products and services should be targeted. （1） The promotion strategy of tangible products is in the traditional marketing process of tangible products. The concept of product is relatively easy to grasp, because the product is real -
thirteen 2014-06 Functions of network golden touch 1、 The defining function of the network finance function is to define the relationship between things. The positive (or negative), positive (or negative), beneficial (or negative) role or activity of the right thing on things. A company's website design will include the company's content and characteristics. In general, function means that something is -
thirteen 2014-06 What are the classifications of network products? According to the different forms of products, website products sold through the Internet can be divided into tangible products and intangible products. （1） Tangible products Tangible products refer to material products with specific physical shapes. Different from traditional sales channels, selling tangible products through the Internet is no longer the traditional face-to-face purchase -
thirteen 2014-06 What are the characteristics of online marketing products? Theoretically, any form of website production products can be sold on the Internet. But at this stage, affected by various factors, online marketing can not meet this requirement. Generally speaking, products suitable for online marketing should have the following characteristics: 1. The nature of the product is due to the online users in the catenary -
thirteen 2014-06 How to design the functions of business websites from the perspective of customers Website construction should provide support for customers' purchase decisions. The traditional decision making process of consumers includes five stages: problem identification, information guidance, selection and evaluation, hook buying decision and behavior after hook buying. The question pressure identification phase occurs when consumers perceive that there is a difference between their current situation and their desired situation. It can -
thirteen 2014-06 Network marketing market positioning strategy After the target market of online marketing is determined, the enterprise must conduct market positioning to establish a distinct image and show certain characteristics for the enterprise and its products in the online market of Beijing website construction, so as to win the recognition of the target customers of the network. Effective positioning is critical to product success. If the enterprise unconsciously carries out product positioning
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