Some people say that if a website has users, it is not afraid of not operating, but the website attracts users who are not active. They are always invisible values, which has become a permanent pain in the hearts of operators. For such users, the website must stimulate and increase their activity to effectively achieve operational results.
The ultimate goal of website operation is to transform target users into website value. Improving operation efficiency is nothing more than promoting user conversion rate, but it is easier said than done. How can we start with user conversion rate? Don't worry. According to Shangpin China, increasing user activity is one of the ways to improve the efficiency of website operation. The only listed company in the website hosting industry will tell you how to operate.
The specific method can be realized in three aspects:
Attract new users
Attracting new users is the new traffic that the website attracts every day, mainly from two aspects:
On the one hand, it is the promotion of the website Website construction It is easy to push out, which will get more attention. The most direct way to promote is to optimize the website, improve the website ranking, or pay for competitive promotion. But if you want to save costs, website optimization is the best choice.
On the other hand, it is the product experience of the website itself. When users enter the website, it is inevitable that the website page design, good visual effects and functional design that meet the needs of users will attract users, which will directly affect the stickiness of users to the website. Only by introducing more traffic will there be more opportunities to promote the conversion rate.
Activate inactive users
When users are interested in your website, they will temporarily retain and pay attention to it, but they always come and go quietly on the website. However, it is a dangerous signal for the website. If you don't pay attention, users will lose. At this time, the website should take incentive measures to make users and the website have a sense of each other's existence.
For example, set reward measures for website login, sign in can obtain points for prize exchange, so that users will be more active when logging in to the website, and the website can feel the user's behavior under the user's sign in. In addition, open the community platform, which can allow users to freely express their opinions in some areas, embed the community marketing model, and drive inactive users with active users.
Retain old users
The so-called old users must be a group of users who already have conversion rates. It costs less to increase their activity than the above two methods. After all, they have a high degree of trust with the website. How can we keep them?
Generally, various innovative marketing activities are used to make them interested in participating. For example, this consumption will get free tickets, but only for the next consumption and use of such activities. In addition, it can also meet the broader needs of users by constantly updating products or diversifying products, implement preferential measures for regular customers, and try to create reputation for regular customers. For these old users, the most important thing is to ensure product quality and service, so that they are willing to take the initiative to visit the website again.
