If a visitor lingers on a website, in addition to the practicability of the website's information or functions, it is largely because of the professional color matching of the website. Therefore, in the process of website construction, if good color matching design is given in website design, it can greatly increase the number of repeat visitors of the website.
In website construction, color coordination plays a very important role, because visitors often have a deeper memory of color and visual effects. The color matching of websites is mainly determined by "hue", "saturation" and "brightness". Today, Tiantianshang (Beijing) Network Technology Company will share with you how the three most important color indicators are reflected in the website construction.
In fact, hue is the kind of color we usually refer to, which is the difference between a certain color and the base color. If the color matching of a website is too similar, the website is doomed to be a failure. For example, the background of a website is red and the text color is pink. Red and pink are two colors with little difference in hue. If a website uses these two colors as a combination, not only the website is ugly, but also the text is almost unreadable.
Saturation is the difference between a color and the three primary colors (white, black, gray). A good website color matching is red background and white text; A bad color scheme is a gray blue background with red text. Therefore, in terms of saturation, the principle of color matching is that the color should not be close to the same primary color.
Brightness (also called "contrast") refers to the brightness of a color. In terms of brightness, just remember the following simple tips to "match brightness with darkness".
Source of this article: Website Design
